Hazel Ilke Kirtis

*** ***** ****** *** *********, CA 94109 917-***-**** acc69r@r.postjobfree.com

ONLINE MARKETING SEM PPC

A solid background in managing keyword, ads, bidding strategies, and measuring success of online marketing efforts. Detailed understanding

of MS Office, Web Position, Adwords Editor tool and other various online marketing tools. Bilingual in Turkish and English. Citizen of the

United States.

- Google Adwords certified - Pay-per-Click Marketing - Omniture

- Google Analytics - Web Analytics - Adobe Adlens

- A/B Testing - MSN Ad Center - Campaign Restructuring

Education CERTIFICATIONS

Master of Science Internet Business Systems, Mercy College, Dobbs Ferry, NY; 2007

Bachelor of Arts Liberal Art (Concentration in Media/Computer Design, SUNY - Purchase; 2005

Certificate of Completion Advanced Search Engine Marketing, University of San Francisco, CA; 2011

Certificate of Completion Social Media Marketing, Stanford University, Palo Alto, CA; 2011

PROFESSIONAL EXPERIENCE

Associate Online Marketing Manager Delivery Agent San Francisco July 2013 to November 2013

● Develop and Implement strategies to grow revenue from Paid Search, Shopping Engines

● Drive profitable product sales through effective and efficient CPC and CPA channels

● Optimize paid search marketing ad costs in real-time and through bid modeling. Design and execute A/B performance tests.

● Analyze program performance and KPIs (ROAS, CTR, CPA, conversion rate, etc) and take appropriate actions based on analysis

● Manage daily and monthly reporting for all paid marketing channels

PPC Specialist RSO Consulting San Francisco August 2012 to Jun 2013

● Set up and manage domestic/international campaigns on Google Adwords, Bing/Yahoo, Facebook

● Optimize campaigns and test bid strategy, keywords, ad copy to ensure positive ROI

● Increased CTR and positioning while lowering bids

● Set up campaigns to advertise through shopping sites (Shopping.com, Nextag, Shopzilla, and etc.)

● Set up Google Analytics accounts, profiles, goals, filters, event, UTM tracking, and custom report

Marketing Associate Tez Group San Francisco, CA 2012

● Uploaded and maintained the company Website

● Implemented keyword additions, changes and deletions within existing campaigns

● Managed bid, wrote and tested ad copy, and restructured campaigns and adgroups

Marketing Assistant, Technoline LLC, Rutherford, NJ; 1/10 - 7/11

● Creating best-selling eBay and Amazon descriptions, manage products and auctions, optimize products position

● Entering orders into software system.

● Following up with customer questions and inquires.

Skills: Proficient in Adobe Photoshop • HTML&CSS • MS Office • MySQL

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