virginia puccio

experience

Marketing Consultant Project Lead

AL Interiors Design Studio, Los Gatos, CA

June 2013-present

. Develop marketing strategy for interior design firm managing project

team of three to improve sell-through in the channels

. Marketing analysis of the Five Cs ( creating and delivering value by

determining the Marketing Mix (4 Ps) ( sustaining value through CRM

. Benefit segmentation and aligning product features using HOQ and

choice models (Kano Model and conjoint data analysis of end-user

preferences)

. Competitive analysis using market research and Porter Five Forces

analysis

. Segment the market, select the target market, design channel structure

using service output demand analysis

. Create entirely new strategy, marketing framework and marketing &

communication materials

. Notable achievements: improved performance of contractor referral

channel by 35% and client referral channel by 10%

Marketing Consultant Project Lead

Omnicell, Inc., Mountain View, CA

February 2013-April 2013

. Foreign business expansion project taking products into Japanese

market

. Project Manager of team of three providing resources and tools to team

for driving and completing project milestones

. Develop research, operations, sales and marketing strategy and oversee

timely execution of the plan through all phases of the project and

strategically directing agency resources

. Prepare collective data for written report and visual presentation and

main writer and presenter for the team

Google Play Operations Team Lead

Google, Mountain View, CA

July 2012 - February 2013

. Managed a team of 75+ contact center agents in the Google Play

Operations Division which provides customer service for telephone and

email communication, working independently and collaborating with

cross-functional teams

. Worked with supervisory staff, project managers and engineers, to

create and improve internal tools, processes and protocols and

delivered on-demand learning and enablement so Google Play agents

could systematically work through technical problems and aid customers

in understanding the features and benefits of products

. Developed weekly, monthly and quarterly learning & development

programs and materials in order to foster staff development and ensure

staff was successful and productive in a fast-changing, fast-paced

workplace

. Notable achievement: improved quality scores of my team members by an

average of 8%

Director of Operations

Addison-Penzak Jewish Community Center (APJCC), Los Gatos, CA

May 2010 - December 2011

. Executive management team and General Manager of the Fitness &

Wellness Center, responsible for operations: $4 million annual

revenue, $1.6 million EBITDA, and all expenses for 10 depts

. Directly supervised dept managers; indirectly managed 150+ employees

including the membership sales team

. Created learning & development curriculum and trained staff on

techniques for sales, customer service, and corporate culture training

. Worked closely with marketing team to create monthly and quarterly

marketing campaigns and collateral

. Notable achievements include finishing fiscal year 2010-2011 ahead of

budget in the following categories: Ancillary Revenue 6%; Payroll

Related Expenses 6%; EBITDA 3%.

Manager of Operations

Club One, Inc. at Addison-Penzak Jewish Community Center, Los Gatos, CA

July 2005 - May 2010

. Grew ancillary revenue by creating and implementing new programming

using a consumer-based model and developing free programming adding

value to the membership, thereby increasing recruitment and retention

. Created learning & development curriculum for various staff

development programs and trained staff on techniques for sales,

customer service, and corporate culture programs on a national level

. Writer for monthly eNewsletter and administrator for monthly

departmental meetings on a national level

. Notable achievements: increasing personal training appointments by

43%, increasing massage revenue by more than 140% both in the first

year of management, and assisting with growing membership more than

48% in two years

educational accomplishments

Master of Business Administration (MBA) Bachelor of

Arts in Spanish Linguistics

Santa Clara University University of

California, Davis

408-***-****

acc4yh@r.postjobfree.com

Sunnyvale, CA

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