Ralph Fulgencio

MARKETING DIRECTOR

**-** ** **., *********, NY

718-***-**** ? acbzm0@r.postjobfree.com

PROFESSIONAL PROFILE

Innovative Marketing Professional with more than ten years of experience.

Proficient in planning, develop strategies, evaluating projects and making

easy good client and people relations. Highly self-motivated, strongly

quality oriented and computer savvy.

CAREER HISTORY

PADRINO MEDIA GROUP, New York, NY 03/2008 to 06/2013

Market Research Analyst

. Defined target market by mapping zip codes and consumer segmentation,

proving instrumental in optimizing budgetary dollars by determining the

most effectual type of marketing campaign and which brands to advertise.

. Developed marketing plans and strategies; formulated long range plans for

marketing activities; created strategies for the introduction of new goods

and services and the expansion of existing services; participated in

overall strategic planning and management activities.

. Determined the requirements and prepared budgetary recommendations;

formulate and manage marketing and advertising budgets.

. Coordinated and participated in various marketing research activities to

identify customer preferences and attitudes and to enhance products and

services.

SONY MUSIC ENTERTAINMENT, New York, NY 10/2000 to 12/2007

Marketing Coordinator (Urban Latino Division)

. Conceived, developed, and executed marketing/branding strategies to

ensure visibility for recording artists.

. Administered $50K to $200K campaign marketing budgets.

. Outlined TV, radio, print online and outdoor advertising buys.

. Arranged artist promo/retail tours with Sony BMG Distribution national

field staff.

. Organized media exposure for the artist by delivering advance music

single copies to radio stations.

Executive Assistant

. Executive Assistant to the Chairman of the Sony Music Label Group.

. Organize and coordinate office operations and procedures in order to

ensure organizational effectiveness and efficiency.

. Assist in preparing reports, budgets, fiscal reports, contracts and other

records and procedures.

. Coordinate business schedule on a daily basis including business trips,

transportation and hotel accommodations.

US NAVY, Norfolk, VA 12/1991 to 09/1993

Quartermaster

Steer the ship and apply the helm orders given by the Captain or watch

keeping officers, in charge of the watch-to-watch navigation and the

maintenance, correction, and preparation of nautical charts and navigation

publications. Also responsible for navigational instruments and clocks and

the training of ship's lookouts and helmsmen.

EDUCATION

2013 LaGuardia Community College

2000 - 2002 Baruch College

1998 - 1999 American Academy McAllister Institute of Funeral Service

1996 - 1998 LaGuardia Community College

SKILLS

MS Office Suite, Google Analytics, Adobe Creative Suite, Micro blogging,

Digital publishing, Soundscan, BDS, Mediabase and fluent in Spanish.

References Furnished Upon Request

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