LAWRENCE EICHNER ● acbtro@r.postjobfree.com● 678-***-**** ● Page 1

LAWRENCE EICHNER

*** **** **** **** • Hiram, GA 30141 acbtro@r.postjobfree.com• 678-***-****

GROCERY INDUSTRY MERCHANDISING/MANAGEMENT PROFESSIONAL

SUMMARY OF QUALIFICATIONS

• More than 15 years experience in the grocery industry including sales, merchandising and

management. Effectively able to communicate complicated concepts in an understandable manner,

matching the message to the audience.

• Supervisory skills second to none. Experienced in hiring, training, motivation and evaluation of

personnel.

• Maximize resources to achieve customer satisfaction and increased productivity, meet deadlines and

goals. Implement and coordinate both strategic and tactical plans to enhance performance.

• Adept and experienced in problem solving and providing solutions. Excellent qualifications in

leadership and interpersonal communications.

• Persuasive, with ability to communicate effectively with culturally diverse audience. Public speaking

and executive management briefing experience.

• Computer skills include MS Office Suite.

PROFESSIONAL EXPERIENCE

ROUTE SALES REP 2010-2013

SNYDER-LANCE

• Delivered, sold and Merchandised snack foods in multiple account types

• Collected, handled and deposited money in timely manner

FIELD SALES ASSOCIATE 2007-9-2010

KEHE Marietta, GA

• Call on and maintain accounts, cross sell product, introduce new product and present promotional

opportunities and displays to store management.

• Handle receiving and stocking of product shelves.

• Received awards for $1 million in sales in 2007 and 2009.

SWING SALES REPRESENTATIVE 2006 –2007

FRITO-LAY Atlanta, GA

• Covered open and vacation routes providing sales and merchandising of Frito Lay snacks.

• Responsible for receiving and accounting for payments on daily basis.

GROCERY MANAGER 2004 –2006

DORIS MARKET Boca Raton, FL

• Purchased merchandise from multiple vendors, handled receiving.

• Built displays, promoted groceries and wines; maintained store at highest possible levels and promoted

excellent customer service.

SALES REPRESENTATIVE 2003 –2004

FLORA FOODS Pompano Beach, FL

• Sold merchandised authentic Italian food and wine to Publix stores.

• Maintained Flora racks and procured additional space within store.

• Established new accounts and maintained positive relationships with existing clientele.

SALES REPRESENTATIVE 1999 –2003

GOURMET AWARDS FOODS Weston, FL

• Sold and merchandised gourmet, ethnic and natural food in major grocery accounts.

• Implemented resets and placement of new items.

• Achieved highest volume of kosher foods in company during Passover.

• Named Salesman of the Month twice.

MERCHANDISER 1997 –1999

GOLD COAST BEVERAGES Pompano Beach, FL

• Provided merchandising services to maximize cold product.

• Assisted salesman in building displays including point of sale material.

ASSISTANT MANAGER 1996 –1997

WALGREEN’S Tamarac, FL

• Responsible for ordering, merchandising and receiving goods.

• Trained, supervised and evaluated personnel; handled daily banking.

• Worked as sole manager on duties frequently.

DISTRICT SUPERVISOR PORCH PLUS 1995 –1996

SUN SENTINEL Davie, FL

• Responsible for all facets of delivery of advertisements and magazines within an assigned district.

• Handled recruitment, training, and supervision of 15 independent contractors to perform proper delivery

of products.

• Facilitated warehouse functions; ensured excellent customer service.

EDUCATION AND TRAINING

ASSOCIATES’ DEGREE IN BUSINESS ADMINISTRATION

STATE UNIVERSITY OF NEW YORK Farmingdale, NY

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