Robin Anna

Pernice Dynamic, results-driven global project manager with

expertise specializing in program & project management,

business development, product management, marketing,

communications, business process operations, IT service

delivery and change management activities to support and

drive sales revenue goals primarily in the financial,

energy and technology industries

native English

fluent French

basic knowledge of Italian & Flemish/Dutch

Contact 124 East 24th Street, Apt. 2H

Information New York, NY 10010

Tel: 803-***-**** Ext: 804

Areas B2B IT service delivery and software product project

of management including people management, scope, timelines

Competency and budgets to support sales, account management and

business engagement teams,

Stakeholder, account & business relationship management,

Business development, product management, sales-lead

development

and revenue generation,

People, resources and capacity planning management,

Training Design & Delivery for Partners, Stakeholders and

Clients,

Business process operations management and implementation

to ensure effective program delivery and project

efficiency,

Change management & communications activities to meet

business objectives,

Sales activities to meet revenue goals for multi-national

corporations primarily in the international financial

payments and technology markets,

Budget management and ROI Analysis & Measurement,

Professional 9/2009 - 4/2013 CONSULANT : Project Manager / Change

Experiences (Summary) Management @ CISCO (1) & 92)

Marketing Manager @ JPMORGAN CHASE

7/2005 -7/2009 BANK (3)

7/2004 -7/2005 Marketing & Communications Strategy

Manager @ TIAA-CREF (4)

1/2004 - 7/2004 Product Marketing Manager @ TD

2/2003 - 1/2004 WATERHOUSE (5)

8/1998 - 11/2003 Senior Marketing Manager @ AMERICAN

EXPRESS (6)

6/1995 -7/1998 Product Manager & Marketing

Consultant @ DMOC, CONSULTING AGENCY

4/1992 - 6/1995 (7)

Director of Marketing @ WORLD

CONGRESS/CENTER FOR BUSINESS

INTELLIGENCE (8)

Marketing Manager, International

Division

@ AIC WORLDWIDE (9)

Education Degree: B.S., Marketing & Communications, State

And University of New York, NY

Skills Diploma : French Language Studies, Universit Paris IV.

Sorbonne

Certificate : Cours International de Fran ais, Ceran

Lingua International SA, Spa, Belgium

Certifications: Six Sigma

ITIL Foundation v3

Prince2

Languages: Native English. Fluent in French. Basic

knowledge of Italian & Flemish/Dutch

Proficiency: Microsoft Office: Word, Microsoft Project,

Excel and PowerPoint, Visio. CRM System: Salesforce &

Clarity Resource Planning Tool

Professional Active Toastmasters International and Speechworks member,

Affiliations, Brussels Chapter

Volunteer, Educational, Volunteer moderator and discussion leader in new cinema

Knowledge Sharing And group in Brussels and film selection process for

Leadership Activities international film organizations

Former Conference Speaking Engagements: IDC:

International Data Corporation, Sales & Marketing

Effectiveness Summit, 4/09, Women in Management, Baruch

College, 2/09, Marketing Sherpa Email Summit, 2/08

Hobbies Photography

And theatre

Interests film

art

politics

white-water rafting

Professional Experience

(Details)

1

9/2009 - 4/2013 Global Business Operations, Partner Enablement

@ CISCO SYSTEMS (for Project Manager /change management consultant

Emagine consulting Managed Partner Enablement Service Program Portfolio

group formerly GFT project scope, and timelines for implementation of a new

technologies), DIEGEM, anti-virus and anti-spam software and content security

BELGIUM product

Collaborated and aligned with stakeholder groups within

Cisco Service Sales and Business Operations

Built people and resource capacity plan in alignment with

Service Operations Enablement (SOE) EMEAR Project teams,

to support releases, acquisition integration and Partner

self-sufficiency drives

Contributed to business operations processes, procedures

and improvements

Acted as Partner Change Management lead for IronPort

Software & Content Security Product/Service Acquisition

and worked with project management teams and various

internal stakeholders including account management and

sales teams to ensure project deliverables were met

Developed various marketing & communications materials

including training content and partner communications

e-Newsletters, social media channels, emails, internal

and other external online marketing and communications

vehicles for 1-Tier Partners and Distributors

Built EMEAR Change Management support team structure,

roadmap and resource plan to align to Partner service

portfolio and needed capacity over a 6-12 months period.

Coached a team of trainers to deliver adequate Partner

training solutions, following specific demands or

projects

Ensured quality management for provided Partner

trainings, in alignment met Cisco Global Change

Management Training team standards

Worked with Sales, Account Management and Global Change

Management team to implement global training strategy and

EMEAR-regional plan

Built and maintained adequate knowledge and document

repository to ensure quality and continuity on Cisco

Service knowledge for 1-Tier Partners and Distributors

Set targets and defined approach in collaboration with

sales and account management teams, to achieve tangible

results on User Experience improvement on Cisco Commerce

tools

Reported on achievements against targets, and represent

SOE EMEAR in stakeholder calls

Represented the EMEAR region's interest in Global release

Business requirement discussions acting as the Partner

user experience subject matter expert and single point of

contact

Delivered EMEAR Region 1-Tier Partner and Distributor

training on a variety of applications within Cisco

Services targeted to Service Provider and Enterprise

Solutions

2

9/2009 - 4/2013 worldwide Learning and Development Solutions & Operations

group

Project Manager

@ CISCO SYSTEMS Managed Global Associate Network Consulting Engineer

(for Emagine consulting Training Program including organization of recruitment

group formerly GFT events in over 15 countries, interviewing, selection

Technologies, process and final on-boarding of candidates

Diegem, Collaborated with SMEs to build programs for

BELGIUM Wireless/Mobility, Voice and Routing & Switching tracks

Organized training programs, coached and mentored 37+

engineers from 15 different countries throughout Europe,

Africa, Middle East and Asia- Pacific regions

Worked with senior-level business stakeholders in 5

regions to ensure that program strategy and program

objectives met overall business and revenue goals

Managed various operation management of LDSG programs to

attract, retain and motivate new engineer associates to

continue and advance in their career as a Cisco Network

Consulting Engineer

Managed and maintained $1MM global and regional program

budgets

Conducted ROI analysis and made recommendations for

improvements on future programs

Managed online program content strategy and course

development with global training partners

Developed communications content for external and

internal audiences via online and social media channels

Managed online global mentor program to ensure sales,

project manager, business development and business

engagement team associates meet their career development

goals to achieve maximal results

Managed, executed and delivered online virtual new hire

training programs for engineers, business development

managers, business engagement managers, project managers

and sales associates

3

7/2005 -6/2009 Worldwide Treasury & Securities Services, Vice President,

Marketing Manager

@ JPMORGAN CHASE BANK Collaborated with sales, business development, product

New York, managers and business stakeholders to build and execute

NEW YORK strategic programs for 5 global transaction-services &

international payment businesses in Europe, Middle East,

Africa, Latin-American and Asia-Pacific regions

Managed launch, marketing and adoption of new online

trading system platform to support treasury and

securities business

Developed global integrated B2B programs to support sales

and client service teams selling financial

products/services to institutional clients and prospects

(retail, investment, private and commercial bank)

Collaborated with global business partners, sales,

product management, business development and client

service teams to support global and regional market

segments through customized project plan activities for

each country, regional market and target audience

Spearheaded and managed successful global client and

prospect conferences, events and media strategy that

immediately generated $1.5MM in qualified business sales

leads resulting in revenue that continues to drive

additional cross-sell opportunities

Designed and implemented business process and procedures

and provided recommendations for process improvements

Managed, mentored and coached international team of

marketing managers to achieve maximal results

Managed and launched B2B CRM sales lead and client

contact database of resulting in more precise targeting,

increased program efficiencies and a 50% cost savings

Designed, tracked and analyzed marketing ROI data

dashboard to identify most effective channels and

profitable sales target segments, which increased

efficiencies and resulted in incremental revenue

Conceptualized, managed and launched region-specific

e-Newsletter that generated over an 18% CTR and 40% open

rates, exceeding B2B industry benchmarks, resulting in

increased sales revenue

4

7/2004 -7/2005 Marketing & Communications Strategy Manager

@ TIAA-CREF, EDUCATION Managed business development, product marketing and

SAVINGS MARKETING communications strategy program activities for client

New York, account owner channel campaigns for 13 National State 529

NEW YORK Mutual Fund Plans

Conceptualized, wrote and launched first-ever online 529

Mutual Fund Plans client account-owner newsletter that

generated over $3 Million in mutual fund revenue after 3

months

Created and implemented new process and procedures and

provided recommendations for existing process

improvements

Partnered with State Treasury Program Managers to define

product strategy and program execution for Mutual Fund

contribution program "Gift of Education" loyalty &

retention campaign that exceeded business and 529 Plan

contribution objectives by 86%, which substantially

impacted bottom line

Managed, coached and trained marketing team of 6

throughout United States

5

1/2004 -7/2004 Product Marketing Manager, Retirement And Investment

Products

@ TD WATERHOUSE, Managed international B2B cross-channel acquisition,

INVESTOR SERVICES loyalty and retention campaigns for retirement,

New York, investment, brokerage, mutual fund, and products targeted

NEW YORK to TDW Investor High Net-Worth clients/prospects and

Financial Advisors in Europe, Asia, Middle East and Latin

America. Managed business development process and managed

team of 4.

6

2/2003 -1/2004 Senior marketing manager, Targeted Acquisition

@ AMERICAN EXPRESS, Managed cross-channel branding, retention, loyalty &

BANKING & BROKERAGE acquisition programs for deposit and lending products &

GROUP services targeted to American Express card members,

New York, Financial Advisors, private wealth management, high-net

NEW YORK worth clients and prospects.

Partnered with the Platinum and Gold Card and Brokerage

Group to cross-sell various retirement and investment

products to private banking and wealth management clients

and prospects

Led and managed launch of new co-branded Delta Mortgage

product acquisition marketing initiatives targeted to

individuals and B2B clients that generated a 5% ROI

Monitored competitive financial industry trends and

competitive activity to ensure market leadership

Recommended and implemented website enhancements, online

acquisition marketing campaigns,

Participated in new product development activities to

cross-sell existing clients

Managed, mentored, coached and trained marketing team of

3

Utilized and analysed data to conduct ROI and campaign

results analysis and provided recommendations for future

product and service enhancements, new product

introductions and roll-out campaigns

7

8/1998 -11/2003 Product Management & Marketing Consultant

Payment & Technology Products

@ DMOC, CONSULTING Provided cross-channel, integrated B2B branding, product

AGENCY management and business development services from

New York, marketing plan and strategy development through program

NEW YORK execution, implementation, ROI performance analysis and

competitive analysis reviews. Key clients:

MasterCard International, MasterValues Merchant Program,

Citibank, Launch of first-ever online credit card "Click

Credit,

VISA for The United Nations Federal Credit Union, and

The Gartner Group, Security & Data Warehousing Products

8

6/1995 -7/1998 Global Finance, Risk & Energy Products/Services

Director Of Marketing

@ WORLD CONGRESS/CENTER Directed worldwide cross-channel, integrated B2B product

FOR BUSINESS advisory and consulting services management, business

INTELLIGENCE development, sales lead generation and CRM database

Boston activities for senior-level business information,

MASSACHUSETS research, consulting services and conference briefings in

the areas of infrastructure, energy and utilities

development targeted to the development and

infrastructure industry, World Bank and International

Monetary Fund (IMF) representatives.

Created and implemented new process and procedures to

ensure effective program execution

Managed, trained, coached and developed team of 22 direct

reports.

9

4/1992 - 6/1995 Global Finance, Risk & Energy Division

marketing Manager, international division

@ AIC WORLDWIDE, Developed, managed and executed integrated, multi-channel

DIVISION OF EUROMONEY B2B business development, sales lead programs to promote

SYDNEY, AUSTRALIA consulting, advisory, business information, conferences

and research products to the global risk, utilities,

infrastructure development, and financial investment

communities. Developed CRM databases worldwide that

improved cross-sell opportunities and market efficiencies

by 125%

Created and implemented new process and procedures to

ensure effective program execution

Achieved up to 21% ROI response rate on each marketing

campaign

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