Lisa Peters
**** ******** ********* ********* ** 60083 847-***-****(cell)
acb94u@r.postjobfree.com
SUMMARY OF QUALIFICATIONS
Innovative, enthusiastic business professional with extensive experience and education encompassing all facets of social and market research, both qualitative and quantitative, sales and strategic business development.
EXPERIENCE
Thermo Fisher Scientific: Cole-Parmer Business Unit Vernon Hills, IL 2011 - Present
Thermo Fisher Scientific is the world leader in serving science. The mission is to enable our customers to make the world healthier, cleaner and safer. Thermo Fisher has approximately 39,000 employees and serves customers in over 150 countries worldwide.
Market Research Analyst
Responsible for analyzing market conditions in local, regional, or national areas to examine potential sales of our products.
Create, develop, execute and analyze research projects. Results: Understand what products people want, who will buy them, and at what price
Conduct primary research including writing and executing targeted surveys as well as scripting and moderating focus groups. Results: Gather direct feedback to assist sales and marketing teams in determining promotional channels
Perform secondary research including investigating developing international markets and potential product needs in various industries. Results: Collect and track economic indicators to establish market trends in select economies and industries
Perform competitive analysis on various products. Results: Ensure reasonable market strategy that will maintain and grow market share
Oil Dri Corporation of America Chicago, IL 2007 - 2011
Founded in 1941 as a distributor of clay floor absorbents, the company now develops, manufactures and markets products for consumer, industrial, automotive, agricultural and fluids purification markets.
International Sales and Marketing Analyst
Researched and developed international sales plan. Results: Increase in sales from $500,000 to $2,000,000 over two years
Analyzed business trends in various categories using IRI market and shopper data. Results: Recommended marketing and sales opportunities that had not previously been optimized
Prepared, distributed and presented market and sales research findings including monthly market data reports. Results: Communicated opportunities and results to increase understanding and buy in
Express Finance Company Kalamazoo, MI 2004 - 2006
Finance Manager
Managed financial portfolio for sub-prime automotive dealership. Results: Grew portfolio from $1,500,000 to $5,500,000
Directed work for a staff of 15 employees
Implemented efforts to escalate collections rate. Results: Increased collections from 63% to 91%
Underwrote, approved and closed all auto loans for customers. Results: Assisted customers with financial difficulty in rebuilding their credit history
Western Michigan University: Kercher Center for Social Research, Kalamazoo, MI 1999 - 2004
Researcher
Aided in writing an assortment of project proposals
Developed research designs for various projects including qualitative and quantitative methods
Assisted in reporting findings using statistical analysis
PROFESSIONAL SKILLS
Qualitative and quantitative research expertise
Advanced proficiency in survey creation
Progressive interviewing skills
Economic and industry analysis and development
Moderate knowledge of SAS and SPSS statistical tools
EDUCATION
Western Michigan University Kalamazoo, Michigan Master of Arts in Sociology; Applied Sociology and Evaluation Research 2005
Bachelor of Science in Sociology and Criminal Justice 1999