Debi Buckley

acb6is@r.postjobfree.com? ***?***?****

Creative Communications & Marketing Leader

Dynamic communications and marketing professional with 20+ years of achievement in marketing communications

roles with global brand organizations. Proven track record of developing new customer acquisitions and cultivating

loyal brand evangelists. Successful at shaping and executing effective and engaging internal and external

communications strategies and programs. Professionally passionate about branding, communications and integrated

marketing.

Areas of expertise

Internal and External Communications Integrated Marketing Branding Events & Sponsorship Consumer

Engagement Partner Marketing Public Relations Strategic Planning Creative Development Cause Related /

Philanthropic Brand Marketing Communications

Executive Summary

Experience positioning companies, brands and C-level executives as industry thought-leaders.

Data-driven leader who measures teams and programs to quantify their results and drive accountability towards

higher goals over time.

Successful at building, mentoring, and managing world-class Marketing and PR professionals or teams, including

internal creative services organizations.

Develops and executes strategic communication plans that articulate mission, vision, values, and key messaging.

Designs engaging and cause marketing / philanthropic brand marketing programs and materials.

Manages budgets and relationships with agencies, partners and vendors.

Develops consistent, and continuously updated arsenal of communications tools which are impactful, relevant and

engaging.

Develops and executes marketing plans that maximize the value and ROI of all marketing communications

activities.

Strategic development of, evolution of and ongoing maintenance of branding, visual identity, guidelines and

messaging.

Recommends, creates, innovates and evolves media mix to produce breakthrough product demos, case studies

videos, collateral, customer testimonials and presentations.

Develops and negotiates sponsorship packages with existing and potential partners.

Professional Experience

Consumer Engagement & Strategic Marketing Communications Consultant @ Monarch Learning

Private practice agency, specializing in child development and behavior management.

Coto de Caza, CA Jan. 2013 - Present

Develop and deploy integrated marketing communications strategies for showcasing both the Dr. Selena and

Monarch Learning Group brands. Develop an outreach and customer engagement platform for ongoing

communications with client families and facilities.

? Leverage strategic social media tools to grow brand awareness of Dr. Selena and the Monarch Learning Group

brands and expertise in the Autism industry.

? Established a communications calendar to drive, generate and improve interactive communications with

various audiences.

? Development and management of events, consumer loyalty and new business development efforts.

? Launched video and other social media platforms as standard communications package to clients; grew social

media following by 75%+.

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Debi Buckley

acb6is@r.postjobfree.com? 949?632?9424

Vice President of Global Marketing Communications @ Ria

World?s Third-largest global money transfer company.

Buena Park, CA 2011-2013

Management of marketing communications activities, e-commerce efforts and cross-functional teams to capture

new revenue opportunities through marketing programs. Designed projects in global branding, communications and

sales support, and programs to launch e-commerce sites and new product/channel opportunities. Managed all

internal and external communications platforms, opportunities and ongoing outreach / social media strategy.

? Launched corporate website with 30 customized country sub-sites and seven language integration.

www.Riaworldwide.com

? Launched service notification communications program, alerting consumers of transaction status, reducing calls

to customer service and improving brand perceptions.

? Point person for media outreach, interviews, and other media opportunities.

? Developed, and deployed e-commerce site with mobile interface. www.Riamoneytransfer.com

? Established and drove content for communications calendar to grow awareness internally and externally of all

RIA products, services, programs and company news.

? Launched mobile transaction status notifications, reducing calls to customer service by more than 60%

? Launched new consumer channel in partnership with 7-Eleven for exclusive card based transactions.

Sr. Director Global Brand Communications @ Western Union (WU)

American financial services and communications company with approximately 7,000 employees worldwide.

Englewood, CO 2001 ? 2010

Sr. Director, Global Brand Marketing Communications (2008 to 2010) Director, Creative Services & Global

Branding (2004 to 2008) Manager, Global Branding & Communications (2003 to 2004) Retail Marketing

Communications Manager (2001 to 2003)

Drove creative strategy and execution of marketing communications programs, translated marketing

communications objectives into creative strategies for Western Union services including C2C money transfer, B2B

bill payments, and B2B acquisition and engagement initiatives.

? Raised transaction volume by 7% by developing and launching ?Yes campaign across 200 countries in more

than 52 languages. Coinciding mobile marketing communications launch, ?Yes! Box generated 24% CTR and

reduced CPT from $10/ton to $6/ton. Yes! Box increased mobile opt-in database by 70K+ in five-week period.

? Grew awareness of WU Mobile Money Transfer to more than 40% of key markets during first-year of launch

via new marketing approach to receivers vs. senders.

? Served as media point person for MMT, evaluating and executing effective programs to drive awareness and

engagement with brand.

? Managed development, execution and ongoing management of Western Union Foundation brand marketing and

communications materials ? something I am very proud of and passionate about ? what a joy to have worked

on.

? Established Center of Excellence intranet to provide marketing communications strategy support, resulting in

cost-efficiencies of $100K in first two-quarters of program?s implementation.

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Debi Buckley

acb6is@r.postjobfree.com? 949?632?9424

? Reduced creative team costs by $2M, delivering a 200% ROI annually.

Vice President, Brand Communications & Merchandising @ Bank of America

American multinational banking and financial services corporation.

San Francisco, CA 1997 - 2001

Spearheaded brand communications initiatives and point-of-sale promotions for a variety of products and services,

delivering brand messages to a diverse customer-base. Managed national team that developed and executed brand

merchandising programs and promotions, including development and launch of new Bank of America brand post-

merger with Nations Bank. Collaborated with communication departments from other major brands to achieve

major marketing communications agreements.

? Developed creative marketing campaigns to effectively engage consumers, grow sales and revenue, and to

educate consumers on offerings of a variety of financial services products and services.

? Created and managed media mix and program calendar for annual brand communications to be delivered at all

retail branch locations.

? Generated response lift of 33% by collaborating with cross-functional teams to develop promotions targeting

new customer-bases for all financial services.

? Increased YOY results by 18%+ in general market and 20%+ for Asian consumer segments by launching Easy

Mortgage and Line of Credit programs featuring Mega Blocks? integrated campaign.

Senior Manager, Marketing Communications @ Skytel

Digital messaging services provider formerly known as Mobile Telecommunication Technologies, which later

became MCI.

Washington, DC 1991 ? 1997

Senior Marketing Communications Manager (1996 to 1997) International Marketing Communications Manager

(1995 to 1996) Senior Marketing Communications Specialist (1994 to 1995) Marketing Communications Specialist

(1991 to 1994)

Created advertising and marketing communications programs to deliver telecommunications information in a

variety of mediums for B2C/B2B segments. Led development and deployment of marketing communications and

PR launch activities for Skytel two-way paging service, including product packaging, pricing, promotions, press

events, and sales enablement program.

? Produced 29%+ response rate by leveraging sponsorship of 1994 Winter Olympics to raise brand awareness

across multiple mediums, including early digital devices.

Education Social media

Select awards

Liberal Arts, Early Twitter- @debiTweetz

Excellence in Building the Brand ? Western Union ?2009

Education* @ San LinkedIn - www.linkedin/in/debibuckley

Special Recognition, Commercial Launch of Mobile

Diego University. Pinterest - www.pinterest.com/debiBuckley

Money Transfer Service ? Western Union ? 2008

San Diego, CA Skype ? debibuckleySkypes

World Class Performance ? Western Union ? 2008

1987 ? 1991

http://debibuckley.wix.com/debibuckleymktg

Excellence in Creating Shareholder Value ? Western

Union ? 2006 exec

Leader of the Pack ? Western Union ? 2006, 2005

References

First Data Guardian of Excellence ? Western Union ?

2005, 2004

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Debi Buckley

acb6is@r.postjobfree.com? 949?632?9424

Proudly shared upon

request.

-4-

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