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Marketing Management

Location:
Irving, TX
Posted:
January 13, 2014

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Resume:

Jessica L. Patel

*** *. ********* ***, *** ****

Irving, TX 75039

847-***-****

acb4ji@r.postjobfree.com

PROFILE

Dynamic marketing professional with the ability to communicate effectively

through all levels of an organization. Hands-on, energetic and outgoing

individual who can adapt to any situation. Detail oriented with strong

organizational skills. Self-motivated with ability to work independently as

well as in a group setting. Provides leadership with extensive problem

solving and time management skills.

WORK EXPERIENCE

PrairieFire Communications - Mount Prospect, IL

10/2010 - 11/2013

Account Manager

. Served as direct liaison to four clients in the education, healthcare

and spray nozzle manufacturing industries.

. Led top-billing account teams consisting of three to twelve team

members, including senior art directors, graphic designers, account

managers, project coordinators and freelance designers.

. Project management of client branding, creative strategy and campaign

development.

. Oversaw development of digital projects including the creation and

maintenance of new interactive materials.

. Developed, monitored and reported activity of cross-channel marketing

initiatives including email, social, online banners, print materials

and paid media.

. Researched, developed and coordinated media placements as required.

. Managed multiple external vendors in regards to costs, timelines and

quality.

. Led effectively in high-pressure, time sensitive situations with

diverse personalities.

. Responsible for the management of superior client expectations for

content writing, editing and proofing of all collateral.

. Created and managed project scope, timelines and budgets upwards of

$100,000.

. Actively contributed to new business strategy, securing new clients

and utilizing existing client accounts to expand largest billable

account by 33% year-over-year.

D.L. Corbet & Associates - Centerville, OH

01/2003 - 12/2011

Sales & Marketing Consultant

. Provided direction for workflow to sales and technical team

while overseeing administration.

. Maintained daily payables, receivables and invoicing transactions for

billing of over 50 clients using QuickBooks.

. Oversaw development of yearly strategic marketing plans within a

narrow budget.

. Created and maintained marketing materials including fliers, brochures

and website.

. Developed, organized and implemented marketing plan and brand

standards - increased business by 20% in 2007.

Northwood University - West Palm Beach, FL

01/2006 - 05/2009

Creative Design Assistant

. Designed and executed advertising and marketing campaigns for the

Student Activities Department.

. Planned and implemented 27+ social, educational and developmental

programs and events per year.

. Awarded the "Northwood University Employee of the Year," 2007 & 2009.

. "Student Leader of the Year," 2008; "Outstanding Dedication," 2006 -

2008.

Arizona Diamondbacks Campaign - Phoenix, AZ

04/2009 - 05/2009

Account Planning/Research (Internship)

. Pitched a regional multi-media advertising campaign for the Arizona

Diamondbacks, a Major League Baseball team.

. Utilized non-traditional media and concepts to reach new target market

of Arizona State University students.

. Organized and managed team to complete a fully intergraded campaign

within five weeks; presented to client in Arizona.

. Conducted research of target market, competitors and sports industry;

implemented results into a working campaign.

EDUCATION

DeVos Graduate School of Management - Montreux, Switzerland

09/2009 - 06/2010

Master of Business Administration (MBA)

. GPA 3.87/4.0

Northwood University - West Palm Beach, FL

08/2005 - 05/2009

Bachelor of Business Administration (BBA) in

Advertising/Marketing/Management

Associate of Arts (AA) in Advertising

. "Newcomer of the Year," 2006; "Exceptional Citizenship Recognition,"

2007.



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