Z ACHARY O’BR I E N

619-***-****

acb379@r.postjobfree.com

Dynamic, results-driven sales and marketing professional with a documented record of

success managing national/regional accounts and in sales growth while improving

p roductivity and reducing costs. Proven ability to create innovative solutions for complex

business issues as well as manage the details of execution.

PROFESSIONAL EXPER I E NCE

ISS Research, L LC (OhYeah! Nut r ition) 02/2013-

P resent

Te r r i tory Sales Manager

• Manage and call on independent nut ri tion stores, gyms, fi tness clubs and specialty

accounts to sell/build distribution, promotional programs, increase volume and

b rand awareness.

• Obtained 300 new accounts in the fi rst 90 days of employment.

• Increased volume by 31%, FDM share by 14% and C-Store share by 34% th rough

portfolio expansion, sales execution and pricing while reducing expenses by 11% on

a per case basis.

• Increased market penetration and volume by 100% th rough promotion execution

and developing relationships with top grocery, convenience stores and chain field

management.

• Manage and build relationships with network of local and regional beverage

d istributors to grow retail presence through increased distribution, ad features,

sales programming and consultative selling.

• Train and educate distributor sales reps and merchandisers on effective

merchandising techniques including proper shelf management and POS placements

to build brand awareness.

• Through in-house meetings and r ide-alongs with distributor sales reps surpassed

ter ri tory division annual volume plan.

• Develop local brand strategies and advertising plans for major sports,

entertainment and educational institutions to drive brand awareness and increase

market share th rough on-site product samplings.

• Increased product placement 3 t imes more than previous year th roughout the

ter ri tory.

BEST BEVERAGE CATER I NG, L LC.

2009-2013

Regional Operations Manger (2010-2013)

• Managed 18 person team to deliver daily operations, logistics and inventory control

for events and festivals in California, Arizona and Nevada.

• Redesigned client distribution system, warehouse operating procedures and staffing

requirement to increase productivity, reduce cost and improve customer service by

30%.

• Developed and implemented t raining program for Los Angeles operations and

management team which reduced operating costs by 9 %.

R egional Account Manager ( 2009-2010)

• Managed existing key accounts and acquired new accounts through consistent sales

calls, networking and implementing relationship building activities resulting in

i ncreased regional sales of 300%.

• Grew ter ri tory by 26% and increased profit by 32% through portfolio expansion and

execution of sales/pricing promotions.

F &S LAWNS I NC. 2001-

2009

Vice P resident/Managing Pa rtner, Sales and Ma rketing ( 2006-2009)

• Managed 48 team members to deliver sales quotas, marketing plans and operations

for construction companies and homeowners in Pennsylvania, Maryland and New

Jersey.

• Increased sales by 25% by developing and int roducing new services including

retirement community maintenance programs, aquatic landscape installation

packages and tu rf management to lead the evolution in to a full-line landscaping

company.

• Expanded the company from 3 to 4 divisions by initiating a green house nursery

w hich generated an additional revenue stream.

Sales Rep/Ma rketing Manager ( 2001-2006)

• Led a team of sales managers and an in-house advertising agency to deliver cost

effective local marketing.

• Assisted in the development and implementation of an annual planning process that

l inked plan objectives to key performance drivers. Division increased sales in 2006

by 14%.

• Generated and cultivated a high revenue-producing sales region which procured 130

accounts generating over $4.1 million annually.

E D UCAT ION

Embry-Riddle Aeronautical University 2001-2003

Harrisburg Area Community College 2000-2001

TECHNOLOGY SKILLS

MS Office: Word, Outlook, Excel, PowerPoint / Adobe Acrobat

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