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VP of Marketing

Location:
Daly City, CA
Salary:
90000
Posted:
January 30, 2014

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Resume:

JENNY BRICE

Address: **** ********* *****, **** ****, California 94015

Phone: 650-***-****

E-mail: acb0qq@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Success-driven and results-focused professional, with proven leadership background in marketing, sales, business development, and customer service within complex professional services companies. Possess stellar reputation in developing country-specific programs that drove to incremental growth of transaction in the Hispanic Market. Excel at building and maintaining long-term quality relationships of individuals of diverse cultures and partnerships with highly profitable companies. Exhibit full commitment in delivering exceptional services and products to customers, as well as in creating an integrated marketing strategies and sales process within reemerging technologies market.

AREAS OF EXPERTISE

Leadership and Development - Team Building - Brand Positioning in the Hispanic Market - Positioning Non- Conventional Models in the Hispanic Market - Maximize Customer’s Acquisition, Retention and Loyalty - Cost Control - Solution Design and Implementation - Change Management - Organizational Growth - Training and Coaching Techniques -

Operational Processes Improvement - Product Development - Project Management - Technical Support

PROFESSIONAL EXPERIENCE

NEXXO FINANCIAL CORPORATION - Burlingame, CA, USA

Sales and Customer Service Director Jan 2008–Oct 2013

Positioned company toward robust sales, customer acquisition, and customer’s retention growth by targeting Mexican and Central American immigrants population one of the highest senders of remittances in US. Rendered strategic direction in marketing, sales, and customer service to maximize the levels of customer’s acquisition and revenue of the money transfer volume for the markets of Mexico and Central America.

Career Highlights:

- Drove all efforts to design and execute promos and additional features for money transfers, thus creating favorable public image to customers and boosting customer’s loyalty from 15% to 80%.

- Successfully incorporated, in addition to money transfers, new features: phone minutes top-ups and bill payments in the Hispanic Market through Nexxo Self-Serve Kiosks.

- Led the successful conceptualization and implementation of marketing, sales, and customer service strategies, allowing the extensive and successful introduction and positioning of Nexxo brand as a non-conventional remittance model into the Hispanic community in US enabling an ongoing 247% growth of the number of money transfers to Mexico and Central America nationwide, despite 65% decrease in operational costs.

- Drove all efforts to expand the network of kiosks over a 1,000% from 2007 to 2012.

- Increased the levels of customer's acquisition, retention and loyalty for Mexico and Central America markets from 15% to 80% through the development and implementation of cost-effective marketing, sales and customer service strategies, despite a strong competition, high level of mistrust and low level of education of immigrant populations.

- Ensured simplified accessibility to the customer usage remittance product.

- Applied superior negotiation skills on specific payment conditions and business contracts with all stores, which resulted in invigorated relationships with store owners and win-win agreements between Nexxo and stores.

- Established and mentored a highly efficient multitasking Call Center Team specializing on selling all the services available through Nexxo Self-Serve kiosks, helping end-customers, from different cultures and educational levels, to make their transactions at the kiosk as well as to resolve any type of transaction’s issues by interacting directly with external processors and the internal teams of Development, Operations and IT.

- Empowered the company with the tools needed to provide a great level of customer service and support to its first business line (Business to End-Customers model) as well as the implementation of its second business line (Business to Business model) oriented to provide Nexxo Kiosk’s services to unbanked organizations.

- Trimmed down operational costs at the Customer Service and Sales organizations by 37% throughout the implementation of recruiting strategies, organizational changes, and the mentorship of the personnel, ensuring high level of efficiency and productivity per team member.

- Seamlessly originated guidelines, procedures, training material, and scripts to promote every single product/service of Nexxo Self-Serve Kiosks: Money Transfers, bill payments, phone minutes top-ups, check cashing, money orders, and GPR card.

- Designed and implemented new policies, rules, and performance objectives at every level of the sales and customer service organizations, maximizing the levels of productivity, efficiency, customer’s acquisition and retention.

- Presented hands-on leadership and guidance developing and mentoring highly efficient managers and representatives in sales and customer service organizations, while maintaining low level of turnover, delivering high level of performance in both teams as well as high levels of customer acquisition and retention.

- Built and kept a strong business relationship with variety of processors related with money transfers, phone minutes top- ups, bill payments, check cashing, and money orders located across the US, Mexico, and Central America

Market Manager Mar 2007–Jan 2008

Designed, developed, and implemented a marketing and sales strategy, as well as a retail store program generating an ongoing growth of money transfer’s volume per kiosk nationwide for Mexico and Central America. Reduced the operational costs and maximized the number of customers per kiosk as well as the percentage of customer’s retention. Successfully positioned the Nexxo brand into the Hispanic market for Mexico and Central America communities.

Career Highlights:

- Strategically negotiated key retail placement for optimum merchandising impact of the brand and customer’s acquisition.

- Established an open line of communication that nurtured positive relationship with store’s managers and owners, which surpassed sales objectives while imposing incremental traffic to retail locations.

- Designed signage and other visual elements that drove to incremental growth of transactions for Mexico and Central America markets.

- Designed and introduced successfully specific promotions per country for Mexico and Central America markets driving a huge incremental on the transaction volume of money transfers for these specific markets.

- Developed merchandising strategies, trade support activities, and product promotions in the Hispanic Market driving an ongoing growth of the transaction volume for Mexico and Central America markets.

- Conceptualized and executed promotional marketing campaigns to help driving consumer demand on various special events such as “5 de Mayo”, “Mother's Day”, “Dia de Los Muertos” and Christmas among others, thus contributing to grow the transactions for Mexico and Central America by 50% on a yearly basis.

- Led the implementation of trade marketing programs.

- Created and negotiated specific contract payment conditions that allow Nexxo to pay a small rent and to involve directly the store employees in the growth of the transaction volume.

Bay Area Sales Manager Sep 2005–Feb 2007

Spearheaded and encouraged all Bay Area sales representatives toward operational success. Assumed human resource functions, such as recruiting and hiring staff, as well as structuring training material for the sales force.

Career Highlights:

- Leveraged superior interpersonal and leadership skills in developing a high-performing and intact team of representatives in sales and customer’s acquisition.

- Ensured the seamless flow of Bay Area kiosk’s transactions month-over-month in Mexican and Central American markets.

Senior Sales Representative Sep 2004–Sep 2005

Conceptualized the marketing and sales strategy for customer’s acquisition; formulated script in promoting and acquiring customers; and constructed training material to ensure peak performance of all sales representatives.

Career Highlight:

- Diligently developed and implemented a marketing, sales, and customer service strategies, training material, sales scripts and sales processes to allow the strong introduction and positioning of Nexxo brand as a non-conventional remittance model into the Mexican and Central American Markets in the US

- Introduced the Prepaid MasterCard as an alternative for Mexican and Central American unbanked customers to save their money and to use it to make purchases or pay their bills on-line, make payments at the stores or over the phone, obtaining great levels of customer acquisition and loyalty.

EARLIER EXPERIENCE

CONSULTING & TRAINING - San Salvador, El Salvador, Central America

Founder / Sales Executive / Consultant Jun 2000–Dec 2003

CONSTRUCTION & SAVINGS BANK - San Salvador, El Salvador

Chief Financial Officer’s Assistant Project Administrator May 1997–May 2000

GBM (FORMERLY IBM) - San Salvador, El Salvador

Trainer in Microsoft Office Applications Mar 1995–Apr 1997

EDUCATION

BACHELOR OF SCIENCE IN COMPUTER SCIENCE

Central American University Jose Simeon Canas (UCA), San Salvador, El Salvador, Central America

PROFESSIONAL DEVELOPMENT

Quality and Team’s Integration Team Work and Handling Conflicts

Completed broadcasting training as Radio DJ and TV presenter

TECHNICAL PROFICIENCY

PC and Apple Computers Microsoft Office Suite (Excel, Word, PowerPoint, Outlook and Project) Sip Print Fonality Callrex Zendesk



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