KAYLA CAMPBELL

*** ********** ***, *******, ******* ( H) 647-***-**** acazul@r.postjobfree.com

Professional Summary

Dedicated Marketer with 5 years in marketing management, advertising, event management and public relations. Areas of expertise

include sales, event management, content development, and brand management.

Skills

Social media engagement Market research

Budget development and management Exceptional copywriter

Creative and innovative Online and mobile consumer marketing tools

Digital marketing project management Strategic marketing

SEO/SEM Corporate messaging

Sales strategies Strategic thinker

Product marketing specialist Organized

Marketing plan development ROI analysis

Special events planning E-mail and direct mail marketing campaigns

Work History

01/2012 to Current

Advertising Operations Coordinator

Zoomermedia-Toronto, ON

Handle related processes and cross-departmental communication to meet responsibilities, Liaise with the Account

Managers, External clients, our Creative Team and Editors to execute flawless web creative that exceed our clients vision

and expectations.

Check and monitor inventory based on client contracts.

Develop print and email e blast that will be distributed to our various email lists through WordPress.

Work very closely with HTML, CSS and 3rd Party Ad Tags.

Timely IO’s/PO’s and order trafficking in DART for Publishers, Helios, Vertical Response, campaign monitor,

DoubleClick, Monitor ongoing campaigns and seek and implement solutions as needed, Screen the new campaign creative

to ensure it meets the Interactive Advertising Bureau (IAB Canada) technical standards

• Develop marketing campaign reports through Google Analytics and various other Ad Serving Platforms and presentations.

03/2010 to Current

Event Service Staff

Roger Centre

Pre and post game, Ticket taking, ushering, customer service, and guest services.

01/2010 to 04/2011

Marketing/ Event Coordinator

PlayTime Bowl

Events and Sales Responsibilities:* Responsible for responding to all corporate, fundraiser and birthday party inquiries,

Create and maintain updated copies of all event function agreements, Must be creative with set up of various elements of

different events including; seating for meals, meetings, presentations, etc., Produce weekly and monthly reports detailing

progress of sales and events, managing and overseeing catering sales, request and staff for all events.Marketing

Responsibilities:* Liaise with design company to create marketing materials including promotional brochures, website

content, direct mail programs, etc., Responsible for social media updates for Twitter and Facebook, Work the owner and

consultant to create a yearly marketing budget Present new marketing ideas to help increase reach of current marketing

programs.

Certificate Obtained: Smart Serve Certification.

03/2008 to 12/2009

Marketing/Operations Coordinator

Canada's Wonderland

Handled multifaceted clerical tasks (e.g., data entry, filing, records for management and billing) as the office coordinator

of the operations offices.

Coordinated events throughout the park, maintained database and ensured the delivery of premium service to guest.

Quickly became a trusted coordinator known for "can-do" attitude, flexibility and high-quality work.

Highlights

Education

May 2011

Degree in Communications; Associate in Advertising

York University - Toronto, ON

Business, Marketing and Advertising coursework

Communications and Journalism coursework

Finance coursework

Attended Marketing workshop

Coursework in Integrated Marketing Communications

Certificate in Event Management

Accomplishments

Marketing and Advertising Communications in the workplace Graphic design for both Mac and PC Sales and Accounting

Sales Promotion New Business Development Media Management Account Management Event Management Public

Relations SEO/adWords Harris Media Interactive.

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