ANNMARIE E. FLOYD

Bronx, NY *****

718-***-****

acay5x@r.postjobfree.com

SUMMARY OF QUALIFICATIONS: Marketing Operations Specialist with over ten

years of progressively responsible Marketing support experience. Extensive

experience managing CRM databases, SEO and SEM Marketing Campaigns across

various platforms: communications, social media, advertising, public

relations, print production and events. I have strong project management,

technical, and analytical skills. I am action-oriented rather than

reactive, customer service oriented, a motivated self-starter, problem-

solver and able to handle multiple priorities simultaneously.

CAREER EXPERIENCE

-Assisted in the development and distribution of cross-channel marketing

campaigns used to promote the firm's brand and services.

-Supported the digital programming teams managing SEM, SEO campaigns and

executing digital communications strategies for new product launches.

-Performed CRM data management, data entry, data reporting and analysis.

-Assisted in the firm wide role out of the new CRM system.

-Facilitated training, and shared best practices firm-wide on PwC

technologies.

-Ran SQL database queries. Participated in QA script creation and testing.

Performed data integrity checks.

-Generated weekly, bi-weekly, monthly and quarterly performance reports for

all clients, including ability to recognize and troubleshoot data

anomalies.

-Day to day management of advertising campaigns; campaign trafficking,

targeting, pacing, optimization, and reporting. Managed marketing

scorecards.

-Performed web analysis for the e-Commerce business to measure and report

on website KPIs around website traffic, conversion, revenue pipelines,

sales mix by channels, customers, products, etc.

-Drove social media content/publishing, strategy, and execution to maximize

engagement levels within PwC-owned social platforms, including Facebook,

Twitter, Instagram, LinkedIn, etc.

-Used performance data analysis from various data points, to develop action

items to maximize return.

-Distributed new product launch e-mail blast to e-newsletter subscribers.

-Managed website content, layout, and navigation.

-Ensured website pages/features were tagged consistently and optimally for

best reporting results.

-Researched competitive benchmarks, industry trends, opportunities, and

weaknesses.

-Developed financial management and reporting tools used to identify: key

performance indicators, revenue pipelines, ROI, month end, accounting close

and reforecast.

-Monitored expenses to ensure compliance with budgets by performing weekly,

and monthly variance analyses.

-Managed all 3rd party vendor account activities and sustained

relationships.

-Created graphical presentations using Word, Excel, and PowerPoint.

CAREER HISTORY

May 2000 - June 2004 Executive Assistance PricewaterhouseCoopers, New

York, NY

July 2004 - June 2008 Marketing Coordinator PricewaterhouseCoopers, New

York, NY

July 2008 - July 2012 Project Specialist PricewaterhouseCoopers New

York, NY

April 2013 - Present Marketing Analyst Execu-Search, Starr Companies,

New York, NY

EDUCATION

Bachelors of Business Administration, Bernard M. Baruch College, NY - 1998

Double Major: C.I.S. (Computer Information Systems) and Business Management

Minor: Marketing

TECHNICAL SKILLS

Expert MS Office application skills: (Excel, Word, PowerPoint, Access), IBM

Lotus Notes, Microsoft Outlook, CRM databases, InterAction, Tikit,

Salesforce, Google Analytics, Webtrends, GoogleAd Words, Bloomberg/BNA,

Dunn & Bradstreet, Lexis-Nexis, Adobe Professional Suite, Photoshop, Oracle

database, PR Newswire, Vax database, C16 Address Management, PeopleSoft-

HRIS, Dialog, GaleNet Database, Cats Pajama System, T.E.R.A.S., M.A.P.S.,

Global Financial System, Global Messaging Electronic Directory

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