Priya Bhatt acax1t@r.postjobfree.com

Cell: 408-***-****

Cupertino, CA

Jan - Oct 2013 ParStream (Real-time Database for Big Data

Analytics)

Redwood City

Asst. Vice President - Marketing

Achievements

Established product brand in 3 markets: Big Data, Online Advertising,

and Telecom

3 RESULTS: 1 Customer, 4 PoCs

Generate outbound product messaging targeted at prospects in

horizontal and vertical markets, partners, press, and analysts

30% increase in inbound traffic from target geos

Liaise with development/ engineering/ pre-sales teams to understand

and construct outbound calendar for marketing new product features

Responsibilities

. Led distributed team of agencies + contractors

. Product Marketing

o Strategy & Messaging- Isolate unique gaps > identify best

practices > map repeatable use cases > develop focused

messaging: Align product strengths with segments

o Create supporting collateral and sales enablement: Demos,

whitepaper, datasheets, decks

o Product positioning vs. competitors

o Website content, social properties, SEO, SEM, Google analytics

o Awards/ PR/ AR

. Realized #1 CIO.com rank, Frost & Sullivan New Product

Innovation, Global Hot 100 Innovator, CTIA Innovation

Showcase

. Press and analysts - Achieved Frost & Sullivan award, Ovum

On-The-Radar; Generated ink in specific vertical press/

media: TechCrunch, RCR, Pipeline, Adtech, Business and Tech

journals

. Sales Enablement/ Demand Generation

o Created Marketing database of 7000+ worldwide contacts from

scratch

o Develop metrics and plan for air-cover and account penetration

o Outbound- Create calendar and budget for outreach in target

segments

. Send out emails to target titles

. Engage properties via social: facebook, twitter, linkedin

. 6 speaking slots/ panel discussions at various events

o Telesales

. Work with outsourced team to ensure follow-thru before,

during, and after campaigns

Sep 2011- Jan 2013 Aricent Group (Carrier/ Telecom

Solutions)

San Francisco

Asst. Vice President - Marketing

. Leading a distributed team of 10 employees + contractors + agencies

. Supporting revenues of approx. $500M

. Integrated programs for Demand Generation

o Used Salesforce and Marketo to manage 20K+ contacts and sales

funnel

o Strategy & Messaging - Focus on business value propositions and

case studies

o Outbound calendar and budget

. Email campaigns with calls to action: Whitepapers, surveys,

assessments, free consulting

. 6 webinars, 2 panel discussions, 1 workshop

o Inbound plan and budget

. Website content, social properties: facebook, linkedin,

twitter, youtube

o Marketing Communications

. Develop whitepapers, decks, datasheets, videos

o PR/ AR/ Awards

. Briefings with specific analysts and reporters

o Partner ecosystems

. Joint campaigns and marketing deliverables

Nov 2003- Aug 2011 SkillNet Inc. (Retail/ Govt./ Carrier/ Telecom

Solutions) Sunnyvale

Director - Marketing

. Launched yearly user group driving pipeline of sales opportunities

. Established brand as Oracle's go-to-market partner for the mid-market

segment

. Integrated programs for Demand Generation

o Strategy and messaging- Solidified industry-specific services

into marketable solutions: Retail (Integrated/ Anychannel

solutions), Government (Customized program management/

solutions), Telecom (Integrated Stores and Operations)

o Outbound programs to support the above

. Email campaigns and tele-marketing

. Networking and trade events

o Inbound

. Website content

o Marketing Communications

. Create collateral and demos

o PR

. Work with Oracle PR team and online tools

o Support Partner business development and user groups

May- Oct 2003 AssetLink/ SAS (Mktg. Process Automation for

Retail)

Pleasanton

Director - Marketing

. Product marketing into various verticals- retail, hospitality, high-

tech

. Launch company: North America, Analysts, Media

. Partner marketing strategy, lead generation, and MarCom targeted at

Software Vendors, Systems Integrators, Resellers

Oct 2002- May 2003 SkillNet Inc. (Retail POS/ eCommerce

Solutions)

Sunnyvale

Marketing Manager

. Outreach strategy, sales and partner messages, campaigns

. Creating new website content and look&feel, Develop sales tools:

Demos, decks, collateral, newsletters, tradeshow support

Sep 2000- Sep 2002 Vitria Technology (Carrier/

Telecom EAI)

Sunnyvale

Telecom Industry Marketing Manager

. Evangelizing telecom solution selling in a product company- Focus on

transforming sales process from a technical into a business sale

. Transform core-product implementations and customizations into marketable

solutions

. Lead marketing for packaged frameworks incl. iHub (Accenture)

. Create competitive differentiation (vs.Tibco, BEA, CrossWorlds)

Oct 1997- Aug 2000 SoftPlus/ US Interactive (Telecom

Solutions)

Cupertino & India

Marketing Manager (Telecom)

. Solutioning for core telco segments: I/CLECs, DSL, Cable, Media, Wireless

(AT&T, Cingular/ Verizon, Covad, Viag Interkom)

. Joint partner messaging: BEA, Portal, Amdocs, Siebel, Vantive

Dec 1996- Sep 1997 Mindware Global (Multimedia

Solutions)

Bangalore, India

Business Development

. Evangelizing selling and understanding of the company's Internet and

multimedia services in Japan, through field reps and staff

Sep 1995- Sep 1996 Tata Interactive Services (Multimedia

Solutions)

India

Business Development

. First to break into pharmaceutical industry, created ripple-effect

sales spanning several pharma companies

1990-1995

Education

Business Administration, Mumbai, India

Bachelor of Computer Science, Poona, India

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