Monica Rojano, MBA 905-***-****

** ******* ***., ****, ******* L1T 0E1 acatgd@r.postjobfree.com

Objective: To obtain a position as Market Manager

Qualifications:

• MBA Marketing and Global Management, Bachelor Degree in Marketing.

• 4 years outstanding experience as Product Manager in an International Pharmaceutical Company including

experience in therapeutic areas such as: Analgesics, Gastroenterology, CNS-Neurology & Biologic Therapies.

• Demonstrated outstanding communication and interpersonal skills leading and collaborating with cross-functional

areas (Brand team), sales forces and external stakeholders.

• Multitasking project management skills in a fast paced changing environment, achieving challenging deadlines by

planning and prioritizing.

• Highly-developed strategic & analytical thinking, creative problem solving and goal oriented skills demonstrated

in exceeding business expectations.

• Able and willing to travel within the country and internationally.

• Highly motivated pharmaceutical marketer committed & passionate about making a difference in other people s

life and demonstrated in motivating & influencing peers and sales force.

• Experience as P&L owner, as well as sales & demand forecasting, A&P budget & inventory management.

• Analyzed available market data and directed market researches according to information needs (Attitude model,

brand image, market elasticity, Ad-hoc launch tracking, brand awareness & benchmarking).

• Participated actively in access processes (Public and private) and comprehensive knowledge of

pharmacoeconomic assessments.

Relevant Work Experience

Product Manager (Internal Medicine, Gastroenterology, Neurology and Biologics) 2009-2013

Johnson and Johnson Pharmaceutical, Janssen

• Developed 2014 Analgesic (Tramacet), 2012-2014 Chronic Constipation (Resotrans), 2011-2012 Alzheimer

(Reminyl), Migraine & Anti-epileptic (Topamax) and 2009-2010 Biologic Treatment (Stelara) Business Plans

including market overview, competitors landscape, buying process identifying leverage points and defining

behavioral objectives, target, positioning and marketing plans; strategy, tactics, message platforms; considering

CHE support activities; presenting those to regional and local team members

Lead and implement Resotrans launch go to market strategy tactics by leading a sales force of 120 people as

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well as collaborating and brand team.

• Developed & implemented strategic launch plan, marketing tactics and sales messaging achieving exceeded 45%

YTD Resotrans FBP Sales and 13% market share in CC market during 2013 and +30% 2012 sales expectations,

accessing 3 public institutions in record time, achieving 9% Market Share and 80% brand awareness after 6

months after launch, leading 94 sales force + 20 district managers + 3 area managers.

Initiated, completed and analyzed market researches according to product information needs (Attitude model,

•

brand image, market elasticity, Ad-hoc launch tracking, brand awareness & benchmarking) to present

recommendations during business reviews.

• Monitored marketplace trends and responded with immediate action plans, such as developing digital/social media

campaigns for a prescription gastroenterology product targeting niche market of potential customers and

implemented a loyalty campaign responding to generic analgesics entrance into market.

• Developed promotional materials aligned with brand key messaging and ensure sales force training to

communicate them according to strategic plan.

• Collaborated on Resotrans market access initiatives for national formulary submission & private insurance

formularies, as wells as inclusion process for 3 main health institutions.

• Proactively consulted with key opinion leaders, advisory board and medical agencies, as well as 2-3 monthly field

work visiting healthcare professionals to ensure the continuous generation of new, innovative and creative ideas to

build value and prescription share.

Contributed with innovative tactics, programs, processes to grow the business such as launching Janssen

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patient’s adherence program “Vive Cuidandote” collaborating with Women Health, Diabetes, CNS & Hematology

product managers and sales force to reach 10,000 specialty and general physicians and +50,000 patients nationally

to improve treatment compliance.

• Achieved two successful Janssen Chronic Constipation Summits working with national sales force,

Gastroenterology Medical Manager and MSL in a positive and effective manner to achieve 3 international and 5

national key opinion leader speakers, as well as 180 health professional attendees each.

• Designed and implemented a unique pricing strategy to fit elasticity market needs for product launch.

• Awarded J&J Encore Platinum for excellent performance and strategic thinking at launch.

• Maintained 11% of the market share of a $125 million pain market value for Tramacet by developing co-

promotion synergy with J&J Consumer Company to target Dentists.

• Achieved 28% growth in Alzheimer s product sales in just one year, overcoming brand decreasing trend by

changing targeting & messaging approach and influencing key stakeholders.

• Organized an innovative Alzheimer event that became most important in 5 years, involving Neurology and

Geriatrist institutes, Dementia Medical Group, KOL, Advocacy groups. Caregiver associations & Patients.

• Increased 8% sales vs. previous year in Antiepileptic/Migraine mature-generic product by designing and

implementing personalized campaign.

• Motivated sales force and change their mind set to become a change factor and make a difference in Alzheimer s

family practitioners perception, diagnosis and treatment behavior.

• Increased local organizational knowledge about illness and market, starting and completing 3 biological market

researches as well as built and strength relations with key opinion leaders and received their input about biological

barriers of usage.

Sales Manager 2006-2008

Industrias Kola Loka, Division Doxa, Global distributer for alternative health care products

• Achieved 42% growth in sales during 2007 while managing aromatherapy and department store businesses

• Added 50 new accounts through an target media and direct marketing plan that resulted from an exhaustive market

analysis.

• Created and implemented customer service program to maximize fill rate (99%) at department and supermarkets.

Trade Marketing Manager 2000-2002

Maizoro (Cereal Manufacturing and sales, acquired by Quaker, PepsiCo Inc.)

• Increased 30% market share by developing and implementing marketing plans for company’s top customers,

analyzing market insights from Nielsen to incorporate them into marketing plans.

• Supported introduction of 8 new products by coordinating market research, image design and launching

Education & Training

MBA Emphasis in Marketing and Global Management Certificate 2008-2010

Brigham Young University, Utah, USA

• Awarded 100% merit-based scholarship (CIS- Cardon International Scholarship)

BA in Marketing 1997-2002

Tepeyac, University, Mexico City, Mexico

• 4.0 GPA, Graduated with honors, Awarded 50% merit-based scholarship

Training:

• Dataview Analyzer (2012), First Leader Line Course J&J (2012), Launch Readiness J&J (2011), Marketing

Excellence J&J (2011), Close up Course (2011), Pharmaceutical market audits IMS (2010).

Language & Computer Skills

• Highly Proficient English; Native language Spanish; Intermediate French

• Highly proficient in MS Office: Word, Excel, Power point, Outlook.

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