LAWRENCE ROTH

*** **** ** ****** *** York, NY ***22

acat2c@r.postjobfree.com

917-***-****

EXPERIENCE

JACK VARTANIAN FINE JEWELRY - New York, NY (2013 - Present)

ASSISTANT STORE MANAGER - Madison Avenue Flagship

Responsibilities include:

. Ensuring that sales goals are met and exceeded according to

corporate plan

. Staff training, development and motivation

. In store visuals

. Developing local marketing opportunities with hotel concierges and

other businesses

. Hiring of all staff members

. Daily interaction with corporate headquarters in Brazil to

brainstorm, fine tune operations and increase product exposure

. Maintaining high standards for impeccable service to a very

demanding upscale clientele

THE BOCHIC GROUP, INC - New York, NY (2011 - 2013)

BOCHIC Fine Jewelry & MIRIAM SALAT Designer Jewelry

STORE MANAGER (NYC Flagship) - The Shops at Columbus Circle

ACCOUNT EXECUTIVE - NEIMAN MARCUS (22 stores)

Launched the company's NYC flagship store:

- Hiring and training all store employees

- Writing store operations procedures, training manual

and loss prevention policy

- Complete merchandising of store collections and

fixtures

. Achieved and exceeded monthly sales targets

. Motivated and led sales teams to higher performance levels by setting

goals, constant education and follow-up

. Utilized strategic selling skills to effectively identify customer

needs and close sales

. Filmed a corporate training video demonstrating effective selling

techniques and strategies

. Created and hosted high profile PR events in store and at external

venues

. Developed successful strategies to increase repeat customer business:

- Creation of detailed personal client books and instructed staff

on effective ways to utilize

- Executed successful sales and promotions throughout the year to

draw customers in

- Implemented client gift card, email, phone call and thank you

note follow-up campaigns

. Attended international and national jewelry trade shows and events:

(Premier Classe-Paris, Cannes Film Festival, COUTURE- Las

Vegas)

ELLESSAR INTERNATIONAL - New York, NY (1992 - 2011)

STORE DIRECTOR

Managed all phases of this luxury retail business which

comprised a 3000 square foot store

and online boutique for the sale of jewelry and watches (fine

and designer),

fashion accessories and leather goods (handbags, wallets,

scarves, belts, gloves, etc.)

to an upscale international and domestic clientele.

. Ensured that sales achieved and exceeded store sales plan

. Hired, trained and motived a staff of 18

. Worked with designers and vendors to create one-of-a-kind original

store collections

. Merchandised selling floor and responsible for complete store design

and appearance

. Utilized client development resources in order to engage and reach out

to customers to maximize future sales potential

. Liaised with vendors to regularly evaluate specific product

performance

. Guaranteed that every customer was engaged in an interaction that

resulted in the highest level of customer satisfaction

. Attended international and domestic industry trade shows to assist

corporate buying team

ALEXANDER'S DEPARTMENT STORE - New York, NY

Executive Development Program Graduate

Area Department Manager - NYC Flagship Store

- FINE JEWELRY and WATCHES

- SMALL LEATHER GOODS - handbags, wallets, gloves, belts,

diaries, journals

- CRYSTAL SILVER CHINA and BRIDAL REGISTRY

- FINE WRITING INSTRUMENTS and STATIONERY

. Achieved and surpassed monthly sales targets by department

. Motivated sales teams to high performance levels via goal setting,

training and follow-up

. Responsible for weekly hours usage plan for 22 employees and ensured

adherence

. Trained employees in effective sales techniques for an affluent client

base

. Reviewed weekly management sales reports to identify weaknesses and

quickly correct

. Created strategies to increase customer business, both new and repeat

. Managed all customer inquiries, special orders and ensured timely

responses

. Ensured that all safety measures were strictly observed

. Enforced corporate loss prevention procedures

EDUCATION

QUEENS COLLEGE of C.U.N.Y. - BA Accounting

PARSONS SCHOOL OF DESIGN - Design and Space Planning Curriculum

LAWRENCE ROTH

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