BYRON JIMÉNEZ

***** ** *** ****** *****, FL *****

305•763•5224

acaox3@r.postjobfree.com

Creative Thinker. Extensive expertise in Advertising Creative Strategies in traditional and new media.

New business pitches & presentations with infusions of fresh thinking. Creative Advertising, Media/Communications

Specialist with strong experience in brand development, brand positioning & consumer behavior (General Market,

US Hispanic & Lat-Am).

EXPERIENCE

2011-2013 LWF (Latin American Wrestling Federation) - Miami/Bogotá/N.Y.

V.P. Creative Development

Creatively developed the overall LWF brand. Positioned and implemented the brand across all platforms (TV, Print,

OOH & Digital) Negotiated all marketing media placement delivering high levels of advertising revenue, as well as

Web site traffic & Social Media growth. Increased User Motivation by taking action via visual strategies.

2010-2011 ALMA DDB - Miami

Freelance Sr. Art Director

Creatively in charge of conceptualizing, art directing and overseeing the final production of advertising campaigns

for On-Line, print and T.V. for accounts such as: Cricket Wireless, State Farm, McDonalds, Perdue, and TFF.

2008-2010 BATANGA - Miami

Art Director/Sales Planning Team

Developed digital and interactive marketing campaigns and strategies for a sales force of twenty five people.

Developed concepts for online marketing campaigns. Managed client/agency accounts as well as the overall super-

vision of live and streamed on-line events. Designed customized microsites, on-line banners & virtual games.

2006-2008 CREATIVE MINDWORKS - Miami

Creative Director

Responsible for conceptualizing, art directing and overseeing the final production of advertising campaigns

for print, T.V. and radio of real estate developments and condo-conversions with the support of collateral

pieces and web design implementation. Lead a team of seventeen people.

2004-2006 KSR ADVERTISING - Miami

Creative Director

Handle all creative advertising campaigns for television, print, radio and on-line accounts such as:

Miami Dade Transit, SFWMD and Miami Symphony Orchestra. Implemented new marketing strategies that

would evolve 360 degrees above and below the line for local and national accounts.

2000-2004 OGILVY & MATHER - Miami/Sr. Art Director

SKILLS

Hardware: IMac, Apple G-5 and the overall evolution of the MAC Series.

Software: Adobe’s Creative Suite (CS6), MS Office, Keynote, Pages and WordPress.

Experienced in Storyboarding and directing Photo Shoots.

Fluent in English and Spanish.

ACHIEVEMENTS

Designer of the Mostly Mozart Festival logo, held every year at the Metropolitan Opera House of

New York City. Designer of the Grammy Award Winner CD "Live at Birdland” by Tito Puente in the

category of Best Latin Tropical in 1999. Eight Addy Awards Winner in 2008 for best Real Estate Campaigns.

EDUCATION

BFA - PRATT INSTITUTE - New York - Major: Art Direction. Minors: Graphic Design and Marketing.

REFERENCES - Furnished upon request.

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