E RICA SMITH

**** ****** ***** *****, ***.*** Peoria, IL 61615

219-***-****

acaoc6@r.postjobfree.com

Early career marketing professional with a commitment to solving problems and developing efficient

s trategies while continuously evolving my skills to contribute to employer objectives.

SKILLS

• Email and Social Media Marketing

• Microsoft Office Suite, Adobe Creative Suite, SubscriberMail, PrintSoft PreS

• Broad understanding of the grammar and writing styles of the English Language

• Excellent written and verbal communication skills

• Work well in a team, as well as individually without supervision

• Ability to learn new tasks quickly

EDUCATION

Purdue University, West Lafayette, IN

Bachelor of Arts, Graduated May 2012

Major: Communication-Advertising and Public Relations Minor: Economics

Significant Coursework: Microeconomics, Communication and Emerging Technologies (Social Media), Principles of

Persuasion; 6 session course in Newspaper Advertising Sales

American Advertising Federation, 2010

Purdue Club Volleyball, 2010

EXPERIENCE

Pearl Insurance, Peoria Heights, IL - October 2012 to Present

Copywriter

• Create content for a variety of mediums including web, email, advertisements, mailers, and other collateral material

• Develop RFP responses for prospective clients

• Write articles for multiple national-level associations

• Responsible for internal communication such as companywide announcements, employee safety information, and

fitness center marketing

• Develop surveys to capture valuable broker, agent, and customer input

• Perform research to aid concept development and market segmentation

• Light graphic design work

• Prepare board reports and presentations for various associations

• Proof and edit all pieces produced by the marketing department

• Coordinate scheduling and supplies for conventions and conferences

• Manage projects from start to finish including obtaining approvals from upper management and working closely with

designers to create a cohesive piece or campaign to fit client needs

Famous Footwear, Peoria, IL - June 2011 to September 2013

Sales Associate

• Responsible for simultaneously merchandising, providing customer service, and performing cash wrap duties including

money handling and promotions

Fossil, Michigan City, IN – October 2007 to January 2011, June 2012 to September 2012

Sales Associate

• Developed a sales portfolio exceeding $80,000

AFLAC, Michigan City, IN - May 2011 to August 2011

Sales Intern

• Completed new sales associate training

• Acquired an Indiana Insurance Producers License

• Developed new business in Northwest Indiana and Lafayette

• Granted Fast Start Award 2011, $5,000 of new business in first month

Dwyer Instruments, Michigan City, IN - May 2010 to January 2011

Clerical Intern

• Scanned, retrieved, and filed company documents

Contact this candidate