Rajan Prakash

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PROFESSIONAL EXPERIENCE

Dec 2012- AliveCor, Product Manager, New Technologies USA

current AliveCor, a pioneering venture in mobile health, is directly connecting physicians and patients for better cost

effective cardiac care. AliveCor has clinically validated ECG devices on mobile platforms (iOS & Android)

along with a cloud based web-analytics platform for disease management.

Product Management

•Led upstream marketing for expanding a brand new product into a robust portfolio of cardiac disease

management solutions; Strong interest generated within health systems & doctor community

•Led comprehensive market research studies including Voice of the customer surveys; Reduced customer

complaints by 85% within first 6 months of on-boarding

•Implemented market segmentation model for effective targeting of high value customer categories

•Led strategic product planning efforts, including rollout of new product features & algorithms

•Maintained competitive intelligence on mobile based cardiac monitoring and disease management solutions

Downstream Marketing

•Managed product launch in select International markets: from customer needs research, demand forecast to

product positioning, pricing and launch execution

•Built & developed relationships with customer groups by targeted pain-point discussions

•Attended trade shows and society meetings for active customer opinions and engagements

•Established clinical partnerships and initiated clinical studies with key opinion leaders to investigate novel

clinical practice models for cost containment & personalized medicine

•Led discussions with UCSF for collaborations in the Health eHeart (Digital Framingham) study; Partnership is

key to AliveCor’s big data strategy for developing predictive analytic systems

Business Development

•Evaluated 50+ technical & business partnerships for strategic development of portfolio & market reach

•Established business partnership with leading medical service provider for extension into service business

•Evaluated channel partners for relevant market access and deployment capabilities

Jun 2010- Everonn Medical Education, General Manager, Alliances & Business Development USA/India

Apr 2012 Everonn Education, ranked in Forbes:Asia Pacific, launched a venture to setup world class medical universities,

hospitals and a satellite & web based national learning network (Project Phase I: US$220 Million).

Product Management

•Led product portfolio planning for a 10-year US$200 Million mandate won from National Skill Development

Corporation, India's largest public-private professional training initiative, to train 1 Million healthcare workers

•Managed product development team of 6 individuals to create e-learning programs and web-based knowledge

systems; Production rate ramped to 100 hours-of-content/month within first month

•Conducted extensive market research to understand pain points & market needs of hospital administrators

and other stakeholders in healthcare education system

•Developed core business strategy & prioritized business initiatives through ROI calculations

Strategy

•Co-led fund raising pitches for US$110 Million with economic development bodies including International

Finance Corporation (World Bank Group) & Proparco

•Reviewed university site feasibility studies conducted at three locations with KPMG advisory group

Business Development

•Developed 70+ collaborative proposals and signed 10+ Memorandum of Understanding with several leading

universities e.g. Stanford University, University of Twente, Maastricht University, Anglia Ruskin University...

and several world renowned hospitals e.g. Children’s Hospitals of Philadelphia...

•Identified and established relationships with 10+ strategic partners for agile development of e-products

catering to price-sensitive market; Agile development model reduced cost by 80% compared to norm

•Negotiated terms of engagement with partners and structured legal operational contracts

•Participated in Indo-US education policy reform discussions with the Obama delegation

Commercial Diligence & Restructuring

•Evaluated business opportunity for acquisition of a distressed asset (Caribbean Medical University) in a

transforming geopolitical regime; Developed detailed financial models and supported CEO in negotiations

•Led cross-border due diligence efforts with multi-jurisdiction legal and financial experts

•Formulated turnaround plans including design of cross-border structures creating value of US$47 Million

Downstream Marketing

•Launched pilot programs at major hospitals to refine operational model and identify scalability issues

•Developed go-to-market strategy for blended learning model with simulators in health systems

•Collaborated with field force to define customer acquisition strategy & developed marketing campaign

•Segregated field into logistically efficient zones and developed franchise strategy for rapid product deployment

•Supported rollout of marketing campaign including pitches to high value customers

Mar 2009- Healthcare Strategy Consultant

May 2010 Commercial Diligence & Strategy

•Assessed market attractiveness & competitive landscape of orthopedic wellness technology for a Fortune 500

firm for optimal market entry strategy to support in organic/inorganic growth decisions Amsterdam

•Assessed Corneal blindness market and evaluated feasibility of licensing corneal technology from Stanford

University; forged an alliance with Aravind Eye Hospitals, a philanthropic eye-care group India/USA

•Advised on restructuring of sales & service departments of a Fortune 500 medical organization by industry

benchmarking; Advised on deployment of technology enabled service network Belgium

Jul 2008- Siemens Venture Capital, Growth Capital Associate Germany

Aug 2008 Corporate investment arm of Siemens, global powerhouse in energy, health and industrial products.

Commercial Diligence

•Conducted comprehensive value-chain analysis of wind energy industry and identified pockets of high growth

potential; Investment strategy was unanimously approved as screening guideline by partners

•Performed commercial diligence on 8 investment candidates in energy & healthcare industry

May 2003- Medtronic Corporation, Scientist/Biomedical Engineer, CHRONICLE USA

Jan 2009 World's leading medical technology company, providing solutions for people with chronic disease.

CHRONICLE Patient Management Initiative for Heart Failure (HF): World’s first preventive prediction clinical

alert system, which transmits information from sensors implanted in patients’ hearts to a central web-based

analytics platform that predicts impending deterioration of health and alerts physicians. Potential savings to US

health system US$ 6 Billion/year.

Applied Research

•Discovered & pioneered cardiac mechanical signatures (leveraging sensors) for future cardiac implants

•Investigated & developed algorithms for integration of multiple parameter disease management platforms

(OPTIVOL & CHRONICLE) to improve HF decompensation prediction system

•Investigated cardiac function at the Mayo clinic as part of Insync III clinical trials

•Contributed 17 inventions (5 patents issued & 2 patents pending) to IP portfolio

Product/Program Management

•Led expert discussions to devise product roadmap for intelligent device programs and prioritized feature set

for next generation devices

•Led development of cardiac diagnostics and analytic systems for enhancing cardiac therapies

•Maintained competitive intelligence on sensor based applications for cardiac disease management

•Managed cross functional team to develop clinical grade analytic systems: a combination of web-based

analytical platform, a firmware upgrade in a cardiac implant, and specialized sensors

•Launched system for use in electrophysiology labs; Potential savings to US healthcare US$ 240 Million/year

•Coordinated clinical, regulatory and legal teams to initiate human trials for system evaluation

•Designed clinical studies & collaborated with physicians for clinical evaluation of investigational systems

Technical & Commercial Diligence

•Assessed 30+ external HF technologies for collaborations and evaluated strategic fit with product portfolio

•Supported marketing & sales managers in emerging markets to implement a HF market penetration program

EDUCATION

Jan 2008- INSEAD, MBA France

Dec 2008 Focus on Strategy & Finance

Prodigy Fellow

Sep 2001- Stanford University, MS, Mechanical Engineering: Biomechanical USA

Apr 2003 Focus on Computational Methods in Medicine

Awarded Lincoln Foundation - Gold Medal for design of Interventional aortic-valve decalcification system

J.N. Tata Endowment Fellow

Jun 1997- PSG College of Technology, BE, Mechanical Engineering India

Apr 2001 Focus on Computational Math for modeling of physical systems

Graduated with Distinction (top 2%)

One of 17 students across India to be awarded Young Engineering Fellowship by Indian Institute of Science

REFERENCES Available on request

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