GINA GIANFELICE
E-mail: acana6@r.postjobfree.com
PROFILE
An experienced Marketing Coordinator in Direct Mail Marketing industry with
a comprehensive understanding of target marketing and its dynamics. Results-
oriented team player with strong interpersonal as well as organizational
skills. Solid attention to detail and strong proofreading skills.
> Track record in executing multiple promotion campaigns within tight
deadlines and budget.
> Seeks opportunities to improve procedures -- assists the team with
promotion development to make them more marketable and successful.
Recognized for initiative and creativity - a catalyst of new ideas and
strategies.
> Dynamic person who acts as liason with various departments in order
to meet marketing department objectives.
> Results and solution oriented - provides regular feedback and
recommendations.
> Motivator and coach who encourages and models open, constructive
dialogue.
Supports individuals during training period.
EMPLOYMENT HISTORY
Reader's Digest Association (Canada) ULC 1990 to
2012
Marketing Coordinator
Coordinated the execution of direct mail campaigns for various product
lines.
. Managed multiple campaigns, error free and on time, despite different
schedules.
. Managed end-to-end campaign workflow - starting with scheduling, task
coordination and team meetings, all the way to campaign execution.
. Organized meetings with the promotion team on a regular basis. Chaired
said meetings with copywriters, graphic artists, designers and production
coordinators in order to communicate the campaign's marketing objective.
. Performed follow-ups on a regular basis to remain within schedule.
. Provided support and valuable feedback at brainstorm sessions and various
workshops.
. Participated in development of brochures, documents, product covers,
catalogues, magazine house ads and direct mail packages.
. Assisted in development of cost effective packages (i.e. paper stock,
machinable admail). Optimized cost savings by working closely with buyers.
. Monitored inventory of promotion material and its re-use vs. storage
costs.
. Demonstrated strong proofreading skills - caught major errors (regarding
sweepstakes amounts, price of product) before going to final print stage,
thus eliminating loss of sales and reputation.
. Trained part-time help and new coordinators with roles and
responsibilities of a marketing coordinator as well as the office lingo.
. Developed a training manual for Marketing coordinators as well as a
glossary of business terms for direct mail marketing.
. Improved the strategy of the approval stages of a campaign by saving time
on the schedule (reduced the number of people to approve as well as number
of days) and by reducing costly errors (this was achieved by requesting the
production specs be visible on the mechanical artwork).
. Measured costs of campaign vs. expected sales (P&Ls, promotion costs
reconciliations).
. Interacted with various colleagues and marketing suppliers to build close
working relationships and an ideal promotion team.
. Damage Control/Problem Solver: quick to respond to execution errors (or
other) by dealing with the appropriate parties and then putting in place an
action plan.
Personal Initiatives:
< Participated and assisted in annual Staff Sales (for a few years) by
organizing and setting-up books and music products.
< Selected to become game coordinator at various out-of-town meetings
because of enthusiasm and ability to take control.
< Organized and coordinated large group games at office parties.
< Organized and shipped excess stock of monthly Reader's Digest Magazines
to the Canadian troops in Bosnia while brother was stationed there in the
'90s.
< Used an out-of-box idea to sell school chocolate bars.
EDUCATION
Dawson College (1977-1980)
Computer Basics
Secretarial Sciences
James Lyng High School (graduated 1976)
Other: Marketing Certificate (McGill 1986)
Various courses on time management, staff motivation and leadership skills.
Received Well-Done Awards from R.D.A.