Laura Lea West

*** *********** ******, #** . *** YORK, NEW YORK 10014-2814

Home: 212-***-**** . Cell: 917-***-****

E-mail: acak9s@r.postjobfree.com

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Profile

Marketer and project manager with 15+ years of experience in online content

and digital media. Strong background in developing and implementing cost-

effective and successful B2B and B2C initiatives for websites, journals,

books, e-books, and symposia/conferences. Successful track record in

reaching businesses and professionals in science and technology, medicine,

and the law. Ability to transform complex and technical content into clear,

feature-rich promotional material across numerous platforms.

Key Skills

. Strategic planning and analysis

. Marketing communications and social media

. Negotiating and client relations

. Content and website creation

. Research and metrics

. Vendor relations and management

Professional Experience

Project Manager, Web Services

Inquiry Management Systems Inc. (IMS), New York, New York 2005-2013

Project manager for IMS, a web service and marketing research company with

$35M in revenue that provides a full range of digital advertiser services,

including web design, content management, and metrics.

Online Product Development, Marketing, and Project Management

. Worked cohesively with product, marketing, IT, and operations staff to

identify strategic goals and objectives for new product launches and

ongoing creative projects.

. Partnered with designers and developers in the creation of full-scale

sites, landing pages, email creative, and banners. Established goals,

objectives, and performance standards.

. Managed the development and implementation of media kits, directories,

lead generation programs, conferences, and email campaigns for 40+ B2B

and B2C publishers.

Client Relations and Customer Service

. Monitored key performance indicators for client websites. Advised clients

on techniques to increase site traffic, per-advertiser activity, lead

generation requests, and document downloads.

. Created and delivered training to enable clients to use IMS's proprietary

software.

. Evaluated client requests for technical updates and implementation of

additional site functionality.

Negotiated additional fee structures for enhanced online presence with

clients and outside vendors.

Marketing Manager, Behavioral Sciences

Taylor & Francis Book Group / Routledge, New York, New York 2004-2005

Responsible for creating and implementing marketing plans for all print and

digital products and services, including direct mail, e-mail, catalogs, and

conferences. Managed $300K marketing budget. Increased revenue by 15% in

eight months.

. Analyzed the marketplace for behavioral science publications, both print

and online. Created and implemented successful marketing strategy based

on results of analysis.

. Established and managed sales projections for new title proposals and

acquisitions.

. Developed pre-print and pre-launch communication campaigns to optimize

publicity.

. Created collateral materials for existing and new titles, including

direct mail and online and print catalogs.

Copywriting and Editorial Consultant

LP Music, Garfield, New Jersey 2002-2004

Responsible for copywriting and editing a wide variety of editorial and

promotional materials for musical instrument retailer and its website.

Marketing Manager, Publications

American Institute of Chemical Engineers, New York, New York 2001-2002

Developed marketing plans and materials for journals, books, electronic

products, and conferences. Managed $350K budget.

. Analyzed direct response campaigns for return on investment. Created new

direct mail, catalogs, e-marketing, lead generators, and web promotions.

. Increased book sales by 40% within a six-month period and raised flagship

journal circulation over 20% in a one-year period, while maintaining

costs.

Senior Product Manager, Medicine, Health Informatics and Life Sciences

Springer-Verlag (Springer Science + Business), New York, New York 1999-

2001

Created and implemented marketing strategies for print and digital products

and services, including direct mail, course adoptions, e-marketing, and

conferences. Managed $450K budget. Supervised promotional staff.

. Analyzed the marketplace for medical texts and health informatics.

Developed a new strategy for marketing existing titles and for acquiring

new titles.

. Designed and implemented promotional plans for titles, including creating

concept, writing copy, and developing media plans.

. Evaluated existing marketing lists and made suggestions on direct-mail

marketing campaigns to institutions and end-users, including physicians,

researchers, and medical students.

. Planned and implemented conferences on a variety of health informatics

and life sciences topics targeted toward universities, regulators,

libraries, physicians, and academics.

Marketing Services Supervisor

Elsevier / The Lancet, New York, New York 1997-1999

Developed and implemented effective marketing plans, including direct mail

and conference promotions. Increased circulation by ~11% per year. Managed

$350K marketing budget and staff of three.

. Designed a conference presence with a more upscale, upmarket booth

presentation. Served as spokesperson at conference, handling attendees,

inquiries, and developing customer relationships.

. Established and managed a new marketing plan directed toward more

targeted associations, organizations, and publishers. New lists led to

significant increase in business.

Creative Manager, Copy Group

Clark Boardman Callaghan/Thomson West, New York, New York 1988-1997

Developed promotional materials for 800+ legal print, electronic, and video

products. Managed 100+ marketing campaigns per month, including direct

mail, catalogs, advertising, lead generators, and sales collateral. Managed

$2.5M budget and staff of eight.

Education

Sarah Lawrence College, Bronxville, New York

B.A., Russian Language and Literature.

Computer Skills

Microsoft Word, Excel, PowerPoint. Working knowledge of HTML. Experience

with Microsoft Project, Basecamp, and Redmine project management

applications.

Contact this candidate