Jarnell Dorman

***** ******* ***, **********, ** 20874

804-***-****

aca9qo@r.postjobfree.com

RETAIL SPACE PLANNER

Analytical, strategic and creative professional consistently recognized for

achievement and performance in the merchandising field for over ten years.

Innovative and successful in planning and analysis of product information

used to impact sales and profitability of the business through extensive

floor plan strategies. Proven knowledge of the principles of marketing

practices used in retailing for product shelf management, assortment

planning and plan-o-gram execution.

Education

Old Dominion University, Norfolk, Virginia

Masters of Science Occupational and Technical Studies: Business

Administration, Merchandising focus 8/2004-5/2006

Bachelor of Science Occupational and Technical Studies: Merchandising,

Marketing minor 8/2000-5/2004

Old Dominion University

Merchandising Graduate Assistant 8/2004-5/2006

. Created storyboards and sample sheets for Merchandising Design courses

for students to refer to for projects.

. Studied AutoCAD software along with strategic merchandising strategies

for various retailing product industries.

. Participated in presenting project instructions to students in the

Merchandising Design lab.

. Formulated all PowerPoint course material for Fashion Merchandising

courses taught to include visual communication strategies.

. Maintained fabric library samples.

. Assisted with renovation of lab to include researching of space

planning strategies, color scheme, selection of furnishings and

building codes.

Professional Experience

Banana Republic, Washington, D.C. 9/2009-Present

Merchandise Presentation Manager

In charge of devising, developing and implementing strategic and

operational merchandising plans. Analyze industry trends, develop product

knowledge information packages for associates, and train visual staff on

branding standards and marketing efforts. Create and implement plan-o-grams

for new product every six weeks according to store's architecture through

product mapping plans.

Product Management

. Creates product knowledge information and training resources for

branding team on new product every six weeks.

o Conducts standards classes every month

. Creates plan-o-grams and mapping spreadsheets for new rollout and

existing style placement through AutoCAD software.

o Trains team on usage of material

. Analyzes key massaging and executes appropriate concepts for clarity

of product merchandising.

o Ensures messages are cohesive and/or complimentary across all

channels

. Coordinates yearly merchandising and marketing strategies for

promotion of private labels and third party collections.

. Plans, coordinates and maintains database for product assortments,

design direction and marketing creative.

. Responsible for pricing change execution and store price integrity.

o Ensures that all new merchandise, promotions and price changes

are effectively executed on time.

Merchandising Strategies

. Single point of contact between the store and District Visual

Merchandising Manager as it relates to merchandising and planning.

. Executes various merchandising projects effectively, and in a timely

manner from initial concept to final stages, through proper planning,

directing and managing of visual team.

. Creates, prepares, and presents visual communication and merchandising

directives through power point presentations for visual team.

o Maintains strong concept and product presentations

. Develops strategies to ensure VM calendar efforts are executed

monthly.

Planning and Analysis

. Creates queries for ad hoc analysis on top selling product and new

item impact on sales and profitability.

. Creates and gathers information for query reports through Field

Merchandise Reporting tools and submits results through Excel.

o Responsible for sending merchandise recaps with information from

FMR to management.

. Monitors reporting and analyzes trends, buying patterns of consumers

and the overall effectiveness for promotions on a weekly basis.

o Develops and maintains competitive/ market analysis every week.

. Partners with other locations on trending product for analysis on

regional sellers.

Sephora, Hampton, Virginia 6/2006-

9/2009

Product Operations Consultant

Participated in store opening and ensured plan-o-gram execution was

successful.

Responsible for vendor management and implementing merchandising

strategies through shelf management resources. Analyzed industry trends

and developed training material for events and promotions.

Product Management

. Executed plan-o-grams and product presentation through use of graphic

tools.

. Followed shelf management directives sent through corporate every week

to ensure current product presentations, introduction of new products,

product recalls and price changes.

. Supported product mix strategies.

. Planned and managed client events for skincare consultations and

sampling events.

. Communicated with vendor relations about any product issues or

concerns for upcoming promotional events.

. Implemented marketing strategies (using the four P's) for vendor

specific brands in a timely fashion.

. Managed product listing of every SKU and updated it accordingly.

. Responsible for pricing change execution and store price integrity.

o Ensures that all new merchandise, promotions and price changes

are effectively executed on time.

Merchandising Strategies

. Created merchandising story boards as a visual element during

presentations.

. Created bulletins for clientele events and consultation references.

. Formulated marketing materials and portfolios for client events.

. Managed direct reports in order to maximize business metrics.

. Performed all visual operational activities at the store level

including managing inventory.

Planning and Analysis

. Performed sales analysis on secondary merchandising strategies and ad

hoc vendor reports.

. Researched trending products and executed merchandising strategies to

increase sales and profitability.

Forever XXI, Virginia Beach, Virginia

5/2003-6/2006

Visual Merchandise Manager

Responsible for ensuring product management strategies were executed

according to company branding initiatives. Created visual team to support

with visual merchandising conceptualization. Performed sales reports to

determine merchandising moves and to be in line with promotional product

placement to increase sales.

Product Management

. Participated in store planning projects to include store opening space

planning initiatives according to store architecture.

. Executed visual plan-o-grams utilizing AutoCAD technical software to

include store design fixture placement.

. Planned seasonal floorset placement for new merchandise.

o Followed product promotional strategy placement to increase

gross margin metric.

Merchandising Strategies

. Revitalized store selling environment through strategic merchandising

planning and restructuring the product mix for specific location in

order to ensure customer trends/ needs were being met.

. Trained a visual team of three to assist with visual projects and

merchandising operational efforts.

o Managed direct reports.

. Followed visual calendar in order to ensure operational objectives

were executed efficiently.

. Managed private labels merchandising strategies and promotional

events.

. Participated in selecting product mix assortment for specific store

customer base.

Planning and Analysis

. Performed sales reports on gross margin and category product analysis

through query creations from product database.

. Monitored reporting and analyzes trends, buying patterns of consumers

and the overall effectiveness for promotions on a weekly basis.

o Develops and maintains competitive/ market analysis every week.

Fashion.com, Virginia Beach, Virginia

Assistant Product Manager 3/2001-5/2003

In charge of operating and planning successful marketing plans in order to

promote a young women's eCommerce retailer. Executed merchandising

strategies for product website. Assisted manager with research on trends

and consumer buying patterns.

Product Management

. Supported Office Manager in young women's online buying needs.

. Participated in decision strategies for website layout and design.

. Created and implemented strategy for promotions, pricing integrity,

testing and subsequent rollout plans.

. Ensured product selection and assortment reflected target lifestyle,

fashion level, functional needs, and quality level.

. Managed product descriptions and photos on e-commerce site.

Merchandising Strategies

. Implemented marketing strategies (using the four P's) for vendor

specific brands in a timely fashion.

. Provided merchandising strategy/plan and directs the selection,

design, development and expansion of merchandise and product lines.

. Regularly reviewed and adjusted pricing and markdown strategy to

ensure revenue and product turnover goals are achieved.

Planning and Analysis

. Researched new merchandising and current brand marketing techniques,

forecasted consumer buying patterns, and increased impact on target

customer and effectiveness for promotions, based on sales trends.

Skills/Honors

Dean's List

National Honor Society- Phi Kappa Phi

MS Office (PowerPoint, Word, Excel, Access)

AutoCAD software/ *Additional drawing resources

References

Available upon request

Contact this candidate