ben f. espanto 818-***-**** aca6iq@r.postjobfree.com BenEspanto.com

skills

. Built entire departments from the ground up

. Project managed the creation of 2 CRM databases

. Performed grassroots online, viral and offline media campaigns (i.e.

blogs, SEO, e-marketing)

. Analyzed website analytics, optimization, RSS feeds and navigability

. Extensive knowledge in marketing, management, business analysis and

public relations

. Created company policy manuals, style sheets and best practices

guidelines

. Extensive knowledge of affluent, high-end target market

. Expert creative print design knowledge and experience

. Working knowledge of HTML webpage design

. Cross-platform proficiency in applications such as: Salesforce, Marketo,

Google Analytics, AdWords, Infusionsoft, Adobe Illustrator, Photoshop,

Pagemaker, InDesign, Quark Xpress and Microsoft Office

professional experience

May 11 - Present > B2B Saas Software

Director of Marketing, SpotlightTMS, Calabasas, CA (SpotlightTMS.com)

. Leads all team partnership channels

. Responsible for driving all inbound leads

. Implemented marketing automation tool, Marketo and Salesforce CRM

. Manages PPC, SEO, email and direct mail marketing programs

. Redesigned all branding and collateral materials

July 09 - May 11 > Law Firm

Director of Marketing, The Kavinoky Law Firm, Encino, CA

(CaliforniaDUIHelp.com)

. Led all marketing and sales initiatives

. Responsible for driving all leads and clients to the firm

. Integral in updating all systems to better cultivate growth and

profitability

. Managed PPC, SEO, email and direct mail marketing programs

. Facilitated new product development, including CRM, new media and social

networking

. Project-managed technology protocols to streamline workflow

September 08 - July 09 > Marketing Firm

Director of Marketing, Legal Brand Marketing, Woodland Hills, CA

(LegalBrandMarketing.com)

. Revamped the company systems, websites, branding, strategy and products

. Spearheaded and created all SEO, pay-per-call and pay-per-click

strategies

. Launched the social networking campaign

. Managed over 400 websites and directories

. Optimized lead generation campaigns for numerous sites and clients

. Project-managed offshore systems, call center and web development team

. Solidified the company into a self-sufficient business with a 10%

increase of revenue per quarter

. Planned and coordinated company seminars

March 05 - June 08 > Real Estate

Marketing/Creative Director, Sotheby's International Realty, Calabasas, CA

(EwingSIR.com)

. Built the entire marketing department from company inception

. Conceived and implemented the international brand

. Created the www.EwingSir.com website, intranet system and job tracking

system

. Managed the day-to-day operations of the marketing department with a

staff of 7

. Designed and art directed all print, web and e-mail marketing materials

. Helped grow the company from one branch to three branches in one year

. Hired, trained and managed all marketing staff, including designers and

coordinators

. Initiated new products and incentive programs to incite effective use of

materials

. Presented to brokers nationwide on how to effectively localize their

brand

June 03 - March 05 > Real Estate

Creative Director, Prudential California Realty, Calabasas, CA

(PrudentialCal.com)

. Built all aspects of the marketing program, including designs, job

descriptions and policy

. Managed day-to-day operations of the marketing department

. Advised 50 agents of effective strategies to maximize marketing budget

. Designed all print and web advertising and collateral branding materials

October 99 - June 03 > Real Estate

Marketing Manager, Prudential California Realty John Aaroe, Los Angeles, CA

(PrudentialCal.com)

. Ensured that all collateral materials were consistent with the brand

. Restructured the department which increased efficiency by 50%

. Managed operations of the department with a staff of 17 under Director of

Marketing

. Trained all new marketing employees in all roles in the Marketing

Department

. Served as the liaison to all newsprint and post-production associates

. Performed print advertising tasks from conception to pre-production

. Designed collateral materials from brochures, signage, newsprint and

magazine advertising

September 97 - October 99 > Real Estate

Advertising Coordinator, Coldwell Banker, Los Angeles, CA

(ColdwellBanker.com)

. Generated and edited copy for newspaper advertisements and public

relations

. Participated in every aspect of print advertising from concept, copy

writing, to layout design

. Designed and implemented methods to achieve greater efficiency in all

aspects of the advertising and marketing process

. Proposed & implemented more cost-effective and efficient methods of

production

. Designed 23 newsprint ads

languages spoken

English

Tagalog

education

Woodbury University, Burbank, CA 1997,

Cum Laude and Department Honors

(Graduated at the top of the class)

Bachelor's of Science.

Major: Marketing

Minor: Psychology

honors and distinctions

Winner, Graphic Design USA In House

Speaker, Sotheby's Convention, Localizing Your Brand, 2006

specialties:

Marketing Generalist, Branding, Graphic Design, Print Advertising, Vendor

Relations, Management, Strategic Planning, Systems Development, Management

Communications, Training, Web Content, Real Estate, High-end clientele,

Business by Referral, Brand Management, Product, Service and System Roll-

outs, Marketing Best Practices/Manual, Social Networking, SEO, PPC, Web

2.0.

professional biography

Ben F. Espanto brings a diverse background in marketing, branding and

graphic design to his role as director of marketing at Spotlight. Espanto

has a penchant for everything web related, including search engine

optimization and social networking programs. His main focus is the team

channel that dealt primarily with acquiring leads from cultivating

relationships with the major sports leagues, NBA, NFL, NHL and MLB, as well

as rolling out a new marketing automation tool Marketo, restructuring of

Salesforce and revamping old sales and marketing processes.

Previously, Ben was the Marketing Director at the Kavinoky Law Firm. He was

responsible for all traditional and web marketing strategies. He was the

chief "rain maker," optimizing leads to all the websites and online

directories. His targeted Web 2.0, SEO and PPC strategies have increased

ROAS while minimizing SEM budget. He believes that time-tested, traditional

marketing strategies should be modified and implemented in current web

campaigns.

At Sotheby's International, Ben created and cultivated products and

services with an emphasis on technology. His role was to keep Ewing &

Associates at the forefront of real estate, and to ensure that clients were

given the best service possible. He was successful in taking a relatively

new start-up, backed by a tremendous brand, and made it the best marketer

in its niche. Before that, Ben was creative director for Prudential

California Realty where he spearheaded design concept and implementation

for all outbound marketing campaigns, including a mix of corporate,

property and agent materials. Prior to this, he was marketing/production

manager at Prudential California Realty, John Aaroe Division where he

managed day-to-day department operations, with a heavy emphasis on print

advertising cycles. At Coldwell Banker his pioneering efforts transitioned

the company and its primary advertising vehicle (The Los Angeles Times) to

digital production.

Ben graduated at the top of his class with a Bachelor's of Science degree

in Marketing and a minor in Psychology from Woodbury University in Burbank,

California.

A born leader, Ben's passionate and charismatic style has always thrusted

him into leadership positions. His focus on efficiency and proven marketing

techniques has garnered renown and success in every position he has held,

as well as the ability to vest himself in the vision of the company. "If

you're going to do it, then you have to be the best."

He believes that a successful marketer must have "The Trifecta;" a

traditional education in marketing, a functional knowledge of design, and a

firm knowledge in the psychology of his clients. He continues to strive for

excellence in his propensity to absorb knowledge in all facets of

industries.

Please feel free to contact Ben if he can be of service to your company at

aca6iq@r.postjobfree.com

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