RON ROSENTHAL

* ******** **** aca5d3@r.postjobfree.com

HATBORO, PA 19040 215-***-****

OBJECTIVE

To acquire a strategic-level position where professional experience and achievements in the areas of

sales and management will have valuable application

WORK HISTORY

Surface Shields Inc. 2009-2013

Regional Sales Manager

• Responsible for managing and growing territory sales on surface protection, paper products, dust

containment and tapes to $2.5 million per year, exceeding annual sales and gross profit goals

• Developed plans for strategic growth and profit planning in the construction and industrial market

channels, focusing on key distribution associations, including STAFDA, Sphere 1 and Evergreen

• Produced new business and maintained relationships by field sales calls to key prospects and

existing accounts in a targeted territory including PA, NJ, NY, MD and OH

• Prospected and cultivated over 40 new accounts in the first 2 years, accounting for a growth of

approximately $600,000 in new business

• Optimized product mix within distributor base and offered special programs such as rebates,

personalized marketing brochures and monthly promotions to increase sales in assigned markets

• Attended selected tradeshows, conferences and client open houses promoting products and services

to distributor sales teams for the purpose of training in construction, remediation and contractor

markets

• Reviewed market analysis to determine customer opportunities and pricing structures, as well as

awareness of the competition

Presto Tape 2004-2006, 2007-2009

Sales Director

• Marketed and sold protective film products to industrial distribution networks and targeted specific

SIC codes including: marble and metal manufacturers; building supply companies; contractors and

moving companies

• Responsible for monthly sales of $500,000 in protective films as well as training and oversight of 2

inside sales representatives

• Managed 8 independent sales representatives and 2 manufacturer’s representatives which generated

sales to over $2 million annually

• Generated over $1.5 million new sales dollars in 2008 by acquiring and maintaining QEP-Roberts

Consolidated a supply chain provider for the Home Depot stores

• In the first year, increased gross profit average from $20,000/month to $46,000/month through new

product penetration in existing account base and opening over 35 new accounts, including metal and

steel manufacturers, and distributors

• Created account management database to improve on follow up, track customer needs, and organize

lead sources into new markets

Northern Safeco 2006-2007

Regional Sales Rep

• Responsible for sales growth in Industrial Safety in PA, DE, MD with outside sales calls and phasing

of company merger policy and pricing procedures

• Presented new Northern Catalog to Safeco Accounts, focusing on branded products, to an inherited

customer base. Specific goals were: to raise pricing on low margin accounts, and bring margin

levels to 40-50% respectively

• Handled key National Accounts that included E.I. DuPont and United States Gypsum

Bullseye Environmental Corporation 2001-2004

Regional Sales Manager

• Hired to develop industrial safety division for Bullseye Environmental Corporation

• Traveled to accounts in MD, NJ and PA to grow business relationships, and increased territory to 120

new accounts in 1 year

• Assisted in development of the 2002-2003 Bullseye catalog, specifically over 30 new pages of safety

items

• Negotiated and purchased products to expand and diversify industrial line items

• Formulated new hire commission and compensation plan

Arbill Glove & Safety 1988-2001

Sales Manager/Sales Account Executive

• Sold industrial safety products to potential and existing customers, exceeding projected sales and

gross profit goals each year.

• Increased productivity in targeted sales territories, specifically the addition of 600 new accounts over

a 9 year period.

• In 1999, generated the largest gross profit increase of all sales reps at 105,000, and coached sales

team to a 28% increase.

• Managed 6 sales representatives, and simultaneously developed one of the largest sales territories at

Arbill.

EDUCATION AND TRAINING

1982-1987 BS-Business Management; Philadelphia College of Textiles and Science; Business

Administration

2000 QSSP Certified (Quality Safety Sales Professional) program-40 hour course on Risk

Management, OSHA Regulations and Workers Compensation

2010 RR&P Training-8 hour course on Lead Safety for Renovation, Repair and Painting

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