Daniel E. Briceno, MBA, CPA

*** ************* **** 647-***-****

West Suite # 1611 aca4tk@r.postjobfree.com

Mississauga ON L5B 4P9 ca.linkedin.com/in/bricenodaniel

BUSINESS LEADER

Resilient leader known for delivering results through people, financial and

strategic business management. Industry experience includes: food and

consumer products, cosmetics, pharmaceuticals, technology and consulting. A

reputation for being able to adapt to new cultures/roles and inspire others

to achieve the company's overall vision, strategy, financial objectives and

investment priorities.

Visionary and strategically Financial acumen Internal control and

focused Treasury Sarbanes-Oxley

Commercial partner People development US GAAP & IFRS

Strategic mind set Fluent in English and

Spanish

PROFESSIONAL EXPERIENCE

Cargill, Caracas, Venezuela

Jan 2011 -2012

AController for the Food and Ingredient System Platform

Cargill Venezuela represented approx. USD $1B in sales. Reported to the

affiliate's Head of Finance and managed a team of three direct reports.

Ensured financial reporting was in compliance with local and US GAAP

requirements and business unit policies, prepared budgets and variance

analysis and provided operational and financial support to management to

facilitate the business decision making process.

. Managed foreign exchange exposure and monitored commodities position

reporting. This work was critical to the affiliate as it needed to

balance: exchange rate, commodities position, headquarter credit limit

established to the affiliate, raw material coverage, S&OP, government

demands, and risk in general.

. Built and led high performing teams to provide support to the business,

which included attracting, developing and engaging employees to work in

existing businesses and in anticipation of growth.

. Led and promoted the sharing of ideas and best practices in response to a

customer profitability project. The organization wanted to focus on

continued improvement among different business units to generate better

bottom line results, drive effectiveness in the organization, and expand

best practices globally.

. Facilitated the support in the development of innovative customer

solutions within a highly regulated market. Created networking

opportunities and cooperation with IT, Treasury, Legal, Shared Service

Center and HR in order to create holistic ideas, build corporate

resiliency and mitigate risk of non-compliance.

. Monitored proper safeguarding of assets through effective internal

control process and procedures. This allowed the organization to improve

control over wheat volume across its Silos and Pasta Plants, while

reinforcing guiding principles with employees.

ESTEE LAUDER Companies (EL), Caracas, Venezuela 2007 - Dec 2010

Finance Director

Reported to LA Executive Director for Finance & Administration and Country

General Manager. Led several departments with a combined headcount of 60:

Direct reports were in Controlling, Treasury, IS, Accounts Receivables,

Planning, Logistic and Warehousing. Responsible for budget preparation,

involving preparation of marketing plans for each brand, headcount plan,

capital expenditures plan, sensitivity analysis and financial statements

modeling and subsequently evaluations against budget and prior year and re

forecasting.

. Pioneered the implementation of the finance vision based on the following

pillars: automate process, drive best practices, extend beyond finance,

and comply with SOX and all legal regulations.

. Incorporated the S&OP process in the Affiliate in order to orchestrate

Supply Chain, Finance and Category Management.

. Implemented corporate policies at the affiliate and identified solutions

to adapt local issues within the corporate policy.

. Minimized foreign exchange exposure by granting access to the affiliate

to the official government system of foreign exchange, purchasing

financial instruments and implementing billings in the USD instead of

different currencies.

. Established a major operational agreement with a third party providing

significant savings to the operation: product labeling, distribution to

the main warehouse, merchandise delivery to main customer at Margarita

Island (Approx. 30% of the business).

. Implemented a tax strategy improving company's net earnings and reducing

effective tax rate from approx. 64% to 40%.

. Reorganized warehousing by brand, by zone, by customer importance and

logistics supplier. As a result, minimized bottleneck on the supply flow,

found synergies among brands to ship merchandise, reduced cost by

consolidating orders, increased customer service level/satisfaction, and

minimized inventory obsolescence.

. Developed KPI's by functional area: Finance, Warehousing, Demand

Planning, IS, Accounts Receivable. The organization benefited by

establishing a master control which identifies key drivers of the

organization to solve deviations.

. Acted as a strategic partner to the commercial side providing each brand

a financial perspective through budget, forecasts, supply chain and

regulatory implications.

. Automated ordering, warehousing and billing processes via implementation

of handheld devices. Through software developed in house, the company

improved in the areas of DSO, Supply chain flow, Sales effectiveness and

Brand presence.

. Reinforced internal control and SOX culture into the organization. This

was particularly relevant as Estee Lauder Companies is a Public company

which needed to comply with this requirement overseas.

Wyeth Laboratories (WYE), Caracas, Venezuela 2003 - 2007

Finance Manager (Wyeth Consumer Healthcare)

Strategic partner to the consumer division and other departments:

Marketing, Regulatory, Logistic and IT.

. Developed and facilitated the strategic plan in conjunction with

management, which included(market analysis and trend, competitive

analysis, current product line assessment, new product requirements,

marketing channels facilities analysis and manufacturing/distribution

plan, sales/marketing/brand strategy as well as 2-4 year goals.

. Focused on shareholders' value creation through profit analysis for

opportunities, goals and new products.

. Worked with the General Manager to determine key business drivers and

metrics for all operations and developed a reporting mechanism to measure

KPIs.

. Prepared divisional budget including Head Count and CAPEX, and monitored

it through monthly forecasts.

. Developed and maintained a corporate set of accounting policies and

controls, including U.S. GAAP standards and internal controls in order to

comply with Wyeth's Policies & Procedures and Sarbanes-Oxley regulations.

ORACLE Corporation (ORCL), Caracas, Venezuela

2001 - 2003

Financial Analyst

. Improved business performance by assessing business risk and

opportunities, developing performance measurement frameworks and

supporting the business to achieve its strategic goals.

. Ensured accurate and timely pipeline and assessed forecast coverage.

. Provided analysis to support budget process with scenario planning and

strategic modeling.

. Translated divisional, corporate plans, and strategies into local

tactical plans.

. Worked with LAD team to analyze monthly and quarterly results against

management's expectations.

Heidrick & Struggles (HSII), Caracas, Venezuela 2000 - 2001

Accountant for Latin America Region

. Consolidated information and cash flow from the Latin American region and

reported to the headquarter in Chicago, IL.

. Accounting for the Latin American operations (which included Mexico,

Argentina, Miami, Colombia, Chile, Peru, Brazil and Venezuela) through

maintaining financial security, and by following internal controls

EDUCATION

Kellogg-Schulich Executive MBA

Oct- 2013

School of Management, Northwestern University, Chicago, Illinois, USA

Schulich School of Business, York University Canada

Universidad Metropolitana, Caracas, Venezuela. Thesis with honors 2004

Master in Administration mention: Finance Management.

Universidad de los Andes, M rida, Venezuela

1999

Bachelor of Accounting. CPA (in Venezuela)

LANGUAGES

. BILINGUAL (English-Spanish)

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