Robert S. Goldfarb

**** ****** **** **** *

Chagrin Falls, OH 44022

216-***-****

440-***-****

aca1y1@r.postjobfree.com

Summary:

Inspired by the challenge of working with every type of client imaginable; through copywriting, creative direction, advertising, public relations, graphics, account management and sales. Supervised account executives and creative staff of twelve. Extensive knowledge of local, regional and national media. Work experience with a diverse group of accounts ranging from retail, medical, financial, real estate, hospitality, and business to business.

Background:

Freelance Advertising & Public Relations, Consultant (02/13-Present)

ADT Small Business Sales, Sales & Security Consultant (07/12-02/13)

Fox International, Sales and Customer Service (01/09-12/11)

Photoco, Inc., Copywriter (03/08-07/08)

Dillard’s Department Stores, Sales & Management Trainee (02/07-03/08)

Progressive Benefits, Marketing & Public Relations Director (09/05-12/06)

WQAL, Sales and Creative (03/05-09/05)

60 Second Street Advertising, Advertising and Public Relations Consultant (01/95-03/05)

Prime Time Advertising, President and Creative Director, ranked 6th in (01/80-12/94)

Cleveland by Crain’s Cleveland Business & Small Business News

One of Cleveland Magazine’s Most Interesting People

Capitol Recording Artist (Nashville)

Opening act for Jackson Browne, Joe Walsh and Kenny Loggins

A founding father of Cleveland's rock group Wild Horses

Notable Accounts:

Chrysler Corporation

Disney Productions

BP ProCare

American Express

Arabica Coffee Houses

Invisible Fence

Curtis Mathis

Imperial Wallcoverings

Mr. Hero

Stoddard Imported Cars

1st Interstate Developers

Sedlak Interiors

Don King Productions

The Cleveland Clinic

Davis Automotive Group

Arhaus Furniture

SouthPointe Hospital

Audi of America

Barnes & Noble

Petitti Garden Centers

Cleveland Cavaliers

The Fedeli Group

Phillips Electric

Redmond Waltz

Hickory Farms

Signature Event Centers

State Farm Insurance

Sylvan Learning Centers Eastgate Shopping Center Village Square Shopping Center

Meadowbrook Market Square Williamsburg Homes The Federal Reserve

• Invisible Fence: Devised marketing plan that saw the retailer grow from two to twenty-six ADI’s within two years. Response increase of seventy-two percent.

• Impotence Center of Cleveland: Doubled billings in twelve months, quadrupled in twenty-four, without adding one penny to the budget.

• Sylvan Learning Centers: Developed strategic plan resulting in an increased ad response of fifty-five percent within two months. Expanded from two to ten locations within eighteen months.

• SouthPointe Hospital: Increased admissions by thirty-eight percent in twenty-four months. On-site, one-day event attracted over 3500 people to their new Sagamore Hills campus.

• Petitti Garden Centers: Spearheaded growth from two to eight locations in twenty-four months. Positioned Angelo Petitti as “the” garden expert on countless radio and TV shows.

• Waterbed Emporium: Devised plan that netted a thirty percent increase of profits in twelve months, in the previously underperforming markets of Akron, Cleveland, Pittsburgh and Columbus.

• Audi of America: After “60 Minutes” and “20/20” aired reports on the Audi experiencing un-intended acceleration, created “The Safest Car in America” campaign. Northeast Ohio was the only region in the United States where the campaign ran, and the only district where sales did not drop by double digits. The campaign was so successful; Audi awarded us the Mid-West rollout of new models. More than 2000 guests attended evening of test-drives, food, entertainment and press conferences.

• Cellular One: Handled launch of cell phones into 180 BP ProCare Centers. Created tag line “Cellular One, Because There’s Only One, Cellular One.”

• Don King Productions: Don wanted to promote a fight on Saturday Night Live, I said “No problem.” Now what do I do? I called Joe Piscapo; he was interested, but wanted a gimmick. Again, I said, “No problem”, but I have absolutely no idea what to do! I realized it would be hysterical if Joe cut Don’s hair, in exchange for an interview. He took the bait, we had a wig made and he cut Don’s hair live on Saturday Night Live. Handled advertising, public relations and press conferences across the country.

Fundraisers:

• Cleveland Ballet/Dancing Wheels: Orchestrated public relations interviews in/on: Larry King, CNN Headline News, Inside Edition, New York Times and Time Magazine.

• Habitat for Humanity: Raised over $4000 with a celebrity karaoke event. News anchors, sports figures, musicians and more sang and we auctioned off the tapes. 100% of the proceeds went to charity.

• Santa’s Hide-A-Way Hollow: Orchestrated publicity on Inside Edition, Current Affair and more.

Health Care:

• Experience with a diverse group of clients including The Cleveland Clinic, SouthPointe Hospital, The Center for Health Studies, The Impotence Center of Cleveland, The

Brentwood HealthCare Campus, The Vision Surgery Center, The Ohio

University School of Osteopathic Medicine and many more. Individual physician creative includes Dr. Gregory Classen, Dr. Geoffrey P. Redmond, and Dr. Michael Mancuso, Dr. Arthur Porter, Gastroenterology Associates of Cleveland, Dr. David Radford, and The Northeast Academy of Chiropractic. In addition to Good Samaritan Nursing Home, University Manor Care, Austinburg Nursing Home, Brentwood Nursing Home and Hamlet Retirement Community.

Education:

• Includes The Ohio University School of Osteopathic Medicine, Southpointe Hospital’s Residency Recruitment Program, University School, Saint Augustine, Ohio Diesel Technical Institute and Sylvan Learning Centers.

Financial:

• Projects for Prudential-Bache, Gelfand Asset Management, Inside Investing, National City Bank, American Express and the Federal Reserve.

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