Priya Ranjan Sinha

Mobile No: +91-961*-***-*** / 961*-***-***

Email: aca09p@r.postjobfree.com / aca09p@r.postjobfree.com

Senior Management Professional

Profit Centre Operations - Business Development

A dynamic professional with nearly 25 years of experience in Business

Development, Sales & Distribution, Product Promotions and Team Management.

A keen planner with proven abilities in devising strategies to augment

business, streaming distribution networks, & promoting products for

business excellence. An out-of-the-box thinker with skills in devising

effective strategies, escalating sales turnovers in highly competitive

market environments. Active participation in managing products, brand

building, pricing, new product development, launches, growing client

relationships. Excellent communication and people management skills.

Business Development

. Generating business from existing and new accounts and achieving

profitability and increased sales growth.

. Analyzing marketing trends, tracking competitors' activities,

providing valuable inputs for product enhancement and fine-tuning

sales & marketing strategies.

. Conceptualizing & implementing service plans/ policies for the

organization, ensuring accomplishment of business goals.

. Maintain close relation with Industries and OEM buyers.

. Study range of Industrial Consumer Products and suggest steps to

improve productivity by using our product.

Branch Operations Management

. Setting up and Heading complete branch operations with key focus on

bottom-line profitability by ensuring optimal utilization of available

resources.

. Introducing & implementing systems to facilitate smooth workflow in

the organization.

.

Channel Management

. Monitoring Distribution networks to ensure ready availability of the

product at all time.

. Guiding and training subordinates to accomplish set revenue and

business targets.

. Implementing business practices and deploying company strategies and

programs to the core.

. Assessing requirements & conducting negotiations for delivering need

based products to key clients.

Product Promotion/ Launches/ Brand Management

. Devising and implementing marketing plans & activities for successful

launching of new products.

. Providing directions to execute promotions/launches in sync with local

characteristics.

. Preparing marketing collaterals for the branding of the new product &

preparing plan, budget and executing the launch of the products.

. Ensuring maximum brand visibility and capturing optimum market shares.

. Managing corporate communication, brand image building & product

awareness campaign.

Team Management

. Leading, mentoring & monitoring the performance of the team to ensure

efficiency in business operations, achievement of individual & group

targets.

. Create an environment that sustains and encourage high performance;

motivate team in optimizing their contribution levels.

. Coordinating activities for the identification of training needs of

employees for upgrading their technical skills.

. Advertising campaign for GC in rural areas through Mobile Vans which

is turn resulted in receiving good orders from the markets.

Professional Career Highlights

THE L N MITTAL AND 'THE ISPAT GROUP' January 1982 - June

1991

P.T. ISPAT INDO. SURABAYA, INDONESIA January 1982 - Dec

1985

(Largest Indian Joint Venture in South East Asia, Steel Plant Producing

Billets 400,000 tons/year and Wire-Rods of various grades150,000 ton/year)

. Joined as Development Executive (Marketing & Sales). Reporting to the

CEO and MD.

Broad functions as above

NIPPON DENRO ISPAT LTD, January

1986 - June 1991

KALMESHWAR, NAGPUR,(MS)

in technical collaboration with -

M/s Nippon Denro Manufacturing Co.Ltd., Japan

(Producing 0.16mm-0.80mm Galvanized Steel Sheets 60,000 tones/year)

&

M/s Hitachi Ltd., Japan

(Producing CRCA Sheets 100,000 tones/year in various grades & thickness

0.15mm - 1.25mm x various widths)

. Transferred as Senior Executive (Marketing & Sales). Reporting to the

GM(Sales) at Central Sales Office Nagpur and broad functions as above

SIPTA COATED STEELS LTD.

July 1991 - July 1995

& COMET STEELS LTD.

Earlier Member 'LLOYED STEEL Group Plants located at Nanded, (M.S)

(Producing 80,000 TPA of Galvanized Plain & Corrugated Sheets and 100,000

TPA of CRCA in various thickness width and grades)

. Joined Zonal Office at Calcutta as Deputy Zonal Manager for Eastern

India. Reporting to Chief (EZ) at Calcutta and MD at Bombay and broad

functions as above.

CENTURY EXTRUTIONS LTD. Aug

1995 - April 1999

113 PARK STREET, 'N' BLOCK

CALCUTTA - 700 016

(Second largest producer of Aluminium Extrusions in the private sector

with plants at Kharagpur, West Bengal and Bangalore, Karnataka with

production capacity of 15,000 tones/year in different grade and alloys

having various applications.)

. Joined as Senior Manager Sales (Planning & Coordination.) Reporting to

the MD and functions more or less as above.

JINDAL ALUMINIUM LTD.

May 1999 - Oct 2000

JINDA NAGAR, TUMKUR ROAD,

BANGALORE - 560 073

(Largest manufacturer of Aluminium Extrusion in the private sector with

production capacity of 30,000 tones/year in different grades and alloys.)

. Joined as Manager (Marketing). Reporting to the GM and the Director

(Commercial). Overall responsible for achievement of sales targets in

the End Users and the OEM sector which also includes Market

Development, administration, coordination between the zonal offices

and the plant to ensure timely execution of customer orders and

services.

DAIBECK INDIA

Nov 2000 - Dec 2006

(A fully owned subsidiary of DIABECK

ADVANCED MATERIALS CO. LTD.

SEOUL, SOUTH KOREA)

(100% EOU Plant at Chennai manufacturing GARNET POWDER and also dealing

with various projects)

. Joined as Deputy General Manager. Reporting to the Director at Chennai

and MD at the Company's H. Q. at Seoul, South Korea and promoted to

the rank of Sr. General Manager. And broad functions as

above.

DHARAMPAL PREMCHAND LTD.

Nov 2009

STEEL UNIT, (BABA STEEL)

AGARTALA-799001, TRIPURA.

(Manufacturing Cold rolled and Galvanized plain and corrugated Steel Sheets

in thickness range 0.08mm - 0.63mm with plant capacity 150,000 tones/year)

. Joined as HEAD (Marketing and Sales) and based with the plant at

Agartala. Reporting to the Business Head. Broad functions as above.

Education/Certification

. B. A. (Eng-Hons) from St Xavier's College with 67% marks

Ranchi - 1977

. Post Graduate in Business Management and Administration New

Delhi - 1980

from Indian Institute of Planning and Management,

(Specialization in Marketing) with72% marks.

Personal Vitae

. DOB - August 4th 1959

. Marital & Family Status - Married in 1984 & only child a daughter

born in March 1993.

Address for Postal Communication

. C/O Mr. Pradip Saha, 2nd crossing, Ramanagar Rd No - 6, Agartala 799

002, Tripura.

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