Social Media Digital Marketing

Juliette Cowall

Editor With SEO Savvy

ac8l56@r.postjobfree.com, 616-***-****

***** ******** *****, ****** ******, MD 20902

https://www.linkedin.com/in/juliettecowall/

Summary

The instincts of a journalist as well as SEO experience to produce content that gets noticed by Google and shared on social media. Skilled at translating complex concepts into concrete stories and reports.

Content: Print, Digital, News, Blogs, Newsletters and Social Media

Writing, editing, formatting and optimizing content

Search Engine Optimization (SEO)

Online Reputation Management (ORM)

Microsoft: Word, Excel, PowerPoint

Adobe: InDesign, some Photoshop and Illustrator

Experience

GUIDED COMMUNICATIONS, Silver Spring, MD

Editor/SEO Practitioner

March 2009-Present

Established KPIs to measure effectiveness of content, marketing, and sales efforts

Increased directory listings accuracy by 70% in six months to ensure first-page Google results

Increased website-based lead generation by more than 80% over three months

Utilized social media influencers to reduce impact of negative reviews

Used SEO tactics to manage impact of business’s physical move

Increased content sharing by 22% on social media

GODWIN PLUMBING, Grand Rapids, MI

Marketing Director

March 2009-May 2015

Created record attendance at events through unpaid media

Increased CTR by 21% over six months using Adwords campaigns for B2C audience

Increased e-news subscriptions by 163% over two years

Increased visibility at trade shows using app-based geo-fenced ads

GRAND GARDENS MAGAZINE, Grand Rapids, MI

Editor, Co-founder

March 2004-March 2009

Created, managed, and implemented editorial calendar

Managed 12-15 freelance writers, editors, and photographers

Managed production process and laid out the magazine using Adobe InDesign

Wrote at least three articles/month

Integrated print and online content

Education

Bachelor of Arts, Journalism

Wayne State University, Detroit, MI

Awards & Associations

Mentor, Affinity Mentoring

Volunteer of the Year, Wyoming-Kentwood Chamber of Commerce

Finalist, The Dolphin Tank, Michigan Women's Foundation

Michigan Maker, Women Who Inspire, WGVU (local NPR station)

Communicator of the Year, Interchange

Ambassador of the Month, Greater Grand Rapids Area Chamber of Commerce, June & October

Master Composter, Michigan State University Extension Program

Founder, Girls’ Lunch Networking

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