Gerry Puckett, MBA

**** ******’s Street, Lewis Center, Ohio 43035

ac8j2z@r.postjobfree.com 614-***-****

Professional Marketing and Communications Manager

Respected marketing strategist with a 18+year career filled with advancements in the marketing and communications field, highlighted by numerous awards and recognition of exceptional work.

A highly motivated, creative, and results-driven innovator with current experience implementing marketing and public relations strategy to maximize revenue and market share. A visionary and problem solver with the ability to brainstorm and create new and unique campaigns, presentations, and marketing projects. Possess excellent communication skills to engage public and corporate audiences. Strong organizational, project management and resource management skills contributing to the ability to execute successful projects.

Areas of expertise include…

Strategic Marketing

Customer Service

Building Cross Functional Relationships

Advertising and Product Promotion

Brand Strategy & Development

Social Media Marketing

Event Planning

Leadership & Training

Professional Experience

MARKETING AND CREATIVE SERVICES DIRECTOR

SINCLAIR BROADCAST GROUP – ABC 6, FOX 28, CW COLUMBUS, COLUMBUS, OHIO

December 2009 to Present

Making an extraordinary impact on central Ohio by creating and managing the marketing and communication strategies, and community initiatives for ABC 6, FOX 28, and the CW Columbus. Served in previous roles such as Senior Promotion Producer and Topical Producer.

Strong strategic thinker with the ability to influence decision makers at all levels.

Have a knack for communicating complex topics in a compelling and easily understood stories.

Create cost effective marketing and media plans that help build awareness about station brands and programming through television, radio, digital, OTT, print, social media and outdoor advertising.

Optimize co-op and grant dollars to create awareness about network programming and station initiatives.

Design and implement community events by actively seeking opportunities that are brand beneficial to for-profit and non-profit organizations.

Manage and mentor a staff of 11 marketing department employees, handling employee reviews, skill development, and project management.

Conduct and participate in competitive analysis, identifying opportunities for growth, brand repositioning, and co-branding opportunities that have generated revenue.

Cut overall department related cost and waste by 3% in 2018.

Develop sponsorable on-air and social media contest that have generated over $50,000 in 2018.

Actively develop relationships with vendors and non-profit organizations in central Ohio looking for partnership opportunities with organizations like: Mid-Ohio Foodbank, Community Shelter Board, Columbus Recreation and Parks Department, Columbus Arts Council, VFW, Make-A-Wish Foundation, The ARC of Ohio, and Columbus Metropolitan Library.

PRODUCER, WORLD HARVEST CHURCH, COLUMBUS, OHIO

July 2009 to December 2009

Produced, directed and edited numerous projects for digital, television and radio.

Engaged viewers of Breakthrough, a non-profit television program, by producing and editing human interest television packages, PSAs and cause marketing promos.

Negotiated radio, cable, and social media buys for commercials.

PRODUCER, DISPATCH BROADCAST GROUP – OHIO NEWS NETWORK COLUMBUS, OHIO

August 2000 to July 2009

Wrote, edited and produced for daily newscasts and weekly segments. Also served in multiple other roles such as photographer, editor, director and freelance producer.

Constructed and edited PSAs and station image promos raising awareness in the community about 10TV and ONN.

Created print ads for weekly health segments.

Played a key role in the production of the travel show “Discover Ohio” acting as writer and editor for show segments.

Directed news programming for the Ohio News Network.

Produced and edited a weekly half hour political talk show “On the Hill.”

Educational Background

Liberty University, Lynchberg, Virginia Doctorate of Business Administration in

Marketing

Mount Vernon Nazarene University, Mount Vernon, Ohio Master of Business Administration in

Organizational Management

Franklin University, Columbus, Ohio Bachelor of Science in Marketing

Hocking College, Nelsonville, Ohio Associate of Applied Science in Broadcasting

https://www.linkedin.com/in/gerry-puckett-a866667/

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