Social Media Sales

SUMMARY

Creative and critical thinking marketing professional with a master degree in Hospitality and Tourism. Experienced in marketing analysis, such as website(SEO, SEM, PPC), social media campaigns and events) Certified with Google AdWords and Advance Google Analytics. An award-winner of "2016 Design Thinking Contest", with experience in Customer Journey Design and Consumer Experience. EXPERIENCE

GRAND DESTINATIONS, NEW YORK, NY

Senior Account Manager – East Coast 03/2017-11/2017

• Provided integrated marketing strategies for different clients by running A/B or multi-variable tests for website design on Webtrends and utilizing Google Analytics for social media analysis.

• Served as the primary contact to clients and stakeholders to carry out destination consultant service for clients from China and the United States, gathered business requirements, research and analyze data to translate requirements into actionable Marketing Plan and coach staff to the best outcome,

• Developed project evaluations, reports, dashboards and presentations to effectively communicate marketing program reports to internal and external stakeholders, by utilizing Tableau.

• Procurement of approximately $20 million in contracts with vendors, including hotel and OTA.

• Responded to request for proposal, drafted contracts for bidding to provide support to sales team. KN

OCK OUT ABUSE, WASHINGTON, DC

Marketing Analyst/Database Specialist 08/2016-11/2017

• Executed strategic integrated marketing plan and Online media campaign, involving emails, websites, social media, by utilizing Hootsuite, SEO, Bidpal and MailChimp.

• Served as the primary expert for marketing data analysis for maintaining email database, keeping track on membership performance, drafting monthly report and presenting to the board members.

• Generated 28% increased sales of 2017 gala ticket by utilizing big data and customer preference analysis to develop new strategies for increasing ticket sales and lead new auction product launches. ABBOTT, WASHINGTON, DC

Business Analyst 01/2016-08/2016

• Created customer persona by carrying out in-dept interview with representatives from Abbott and its target customer, conducting field research to evaluate product performance and customer experience.

• Generated marketing strategic report for EleCare, one of its subsidiary brands of Abbott Company, through providing a detailed customer journey mapping, ethnographic interviewing and prototyping.

• Won the first price of "2016 Design Thinking" by developing a profitable business model of nutrient box subscription for moms, utilizing a partnership of Public sector and Private sector. EDUCATION

THE GEORGE WASHINGTON UNIVERSITY, WASHINGTON, DC

Master of Tourism Administration in the concentration of Event Management 06/2017

• Honor: Dean Scholarship of Business School

GUANGDONG UNIVERSITY OF TECHNOLOGY, GUANGZHOU, CHINA Bachelor of Management in Exhibition of Economics and Management 06/2015 TECH SKILLS

Tableau, Hootsuite, MailChimp, Google Adwords, Google Analytics, Google Docs, MS Excel (pivot tables, charts, graphs), SPSS, SQL, SimpleView, Salesforce, Audition(video/edit/transfers/storage). DES TINATION DC, WASHINGTON, DC

Partnerships and Alliance Department Intern 08/2016 – 03/2017

• Created a comprehensive database and digital google map of 200 member hotels that effectively displayed relevant information for all departments and streamlined the reservation process.

• Generated sales leads report on SalesForce from convention registration data to Convention Sales team.

• Designed annual internal marketing action plan by integrating benefits from contracts with partners. MINGSHI LIU

202-***-**** • 1947 N Uhle Street • Arlington, VA 22201 • ac4eg9@r.postjobfree.com • mingshimix.wix.com/mingshi UNIVERSITY OF VIRGINIA, WASHINGTON, DC

Certificate of Design Thinking from Darden school of Business 09/2016

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