Kelly Besecker

Ashburn, VA ***** • 703-***-****

ac0x8n@r.postjobfree.com • www.linkedin.com/in/kelly-besecker-8906815

Vice President of Sales

Versatile and innovative professional with extensive leadership experience within multiple sales-oriented environments. Analytical strategist skilled in successfully implementing processes that enhance organizational initiatives and deliver significant returns. Collaborative communicator focused on building productive relationships and growing new programs that boost performance. Adept at leading projects from inception through completion. Proven record in providing substantial contributions in a wide range of positions within the commercial real estate, education, software and healthcare IT industries. Recognized as an expert in multi-site management.

Areas of Expertise

•Strategic Planning

•Sales Management

•Healthcare IT Focus

•Client Relationship Management

•Consultative Sales

•New Market Penetration

•Software as a service (SaaS)

•Business to Business (B2B) Sales

•Profit & Loss (P&L)

•Transition Mergers & Acquisitions

•Interpersonal Communication

•Medication Therapy Management

Signature Achievements

Achieved minimum of 125% revenue and profit quotas in each year of employment.

Instrumental in creating 70% increase in revenue in one year.

Improved win-rate by 65% through expert oversight of RFP and bidding processes.

Led all aspects, with a focus on P&L functions, for a $39M profit center.

Professional Experience

DrFirst, Ashburn, VA 6/2016 – Present

Director, Patient Innovations

Drive the planning and execution of SaaS sales processes within Pharmacy, Payor, PBM and EHR markets. Develop customized medication management, medication adherence, care collaboration and behavioral support solutions.

Key Accomplishments:

Streamline internal programs with an emphasis on operational efficiency and productivity.

Cultivate productive relationships with Medicare, Medicaid, and commercial providers through effective communication and prioritizing positive sales environments.

Build relationships with notable partners that include Humana, Aetna, Magellan and MedImpact.

Mirixa Corporation, Reston, VA 12/2014 – 4/2016

Senior Vice President, Sales and Marketing

Oversaw the sales and marketing of SaaS products to Payors within Medicare, Medicaid and commercial markets. Implemented Salesforce to track all prospective information and improve forecasting and client tracking capabilities. Steered the cultural transition toward a client-centric organization. Collaborated with CMS and other strategic partners to fully explore benefits of Medication Management Therapy.

Key Accomplishments:

Boosted revenue by 70% in one year with the diversification of accounts and closing of two major accounts.

Improved the win-rate by 65% with a redesigned approach to the RFP, bidding, and pricing processes.

Built business relationships with providers such as Humana, United Health Group, and Aetna as well as pharmacy benefit managers (PBMs) including Optum and Prime Therapeutics.

Increased awareness with new marketing campaigns and presentations that improved overall visibility.

AFrame Digital, Inc., Reston, VA 6/2009 – 3/2014

Vice President, Sales and Marketing

Directed the sales and marketing functions for a new software and hardware company in Healthcare IT and Life Sciences. Managed product services across a wide range of healthcare platforms including long term care, consumers, and strategic partners with Healthcare Organizations, ACOs, channel partners, and EHRs. Partnered with local and federal agencies to support grant and program development. Coordinated organizational participation at all trade shows including HIMSS, mHealth, and ATA. Prepared remote patient monitoring best practices to present at industry trade shows.

Key Accomplishments:

Diversified sales to include a variety of clients, including Kindred, INOVA, Kissito, and PCMall.

Delivered a new healthcare technology market segment for remote patient monitoring by developing a SaaS solution based on needs and recommendations of users.

Developed all pricing and marketing strategies for products and services sold.

Analyzed client data and key performance indicators to identify marketing strategies and product features.

Increased profitability and enhanced revenue by establishing strong reseller and distribution channels across IT companies, healthcare providers, software companies, and provider networks.

Created a dealer relationship with Freedom Aged Care in Australia to grow the company’s international reach.

Synergy Workplaces/Broadway Partners, Reston, VA 2007 – 2009

Vice President, Sales and Marketing – East Region

Orchestrated all aspects of sales, marketing, technology, and operational activities throughout 11 business units. Maintained the organizational database and organized all leads, sales functions and marketing programs. Guided database processes as the System Administrator for Salesforce CRM.

Key Accomplishments:

Supervised all P/L functions for the $12M East Region.

Produced a 20% increase in revenue through a focus on personnel development and improved performance.

Distinguished for contributions in consistently increasing revenue, profit contributions and customer service.

Led the overhaul of a Data/IT test location to promote improved performance and seamless functioning, including IP Connectivity, Security and Network Management Services.

Additional Experience Includes:

SuccessLab Learning Centers, Vice President/Founder, Herndon, VA 2003 – 2007

Sunrise Assisted Living, Regional Director of Sales and Marketing, McLean, VA 2001 – 2003

VANTAS/HQ Business Centers, Multiple Positions Including Senior Vice President, Reston, VA 1989 – 2000

Education and Credentials

Bachelor of Arts in Economics (Emphases in Business and Spanish), George Mason University, Fairfax, VA

Training & Development

SPIN Selling Certified

CCL Leadership Development Course

Dale Carnegie Sales Advantage Course

Tony Robbins Seminars: Date with Destiny, Unleash the Power, and Strategic Influences

Contact this candidate