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CEO/President/VP Sales,Marketing,Product Development

Location:
Columbus, OH
Posted:
June 29, 2017

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Resume:

•Developed a strategic sales group that increased revenues in major accounts and distribution valued at

$15 million over a three year time period and grew $25 in four years.

•Led the seamless transition of SAP software upgrade that reduced administration costs by over $500,000 and created real-time reporting in all business units.

•Led the development of the first ever company SAR program increasing the sales force efficiency, forecasting and budgeting processes.

•Negotiated $35 million in bank credit lines during the CY2008 economic collapse and maintained positive EBITDA levels during a time period where two of the four major competitors were in negative EBITDA levels in NA.

•Created and directed the product development of a new global core product line estimated to grow over

$20 million in three years. Developed a machine system for $3.5 ml with a street value of $10.5 ml.

Senior Vice President of Marketing (November 2005 to February 2007)

Initial challenge involved developing a North American sales and marketing plan for $90 million business unit with 40 direct sales and sales management professionals servicing a distribution base of 250 accounts. Spearheaded North American sales strategy, media relations, sales literature, website development, trade show strategy and product development.

Accomplishments:

•Upgraded and improved a stagnant website and designed sales literature.

•Initiated and led a new product development team to coordinate all projects.

•Established a lead generation program

•Established and directed a solution selling training program.

•Participated in succession planning program resulting in my promotion to President.

Day-Pak, Inc., Regional Packaging and Converting Distributor

Dayton, Ohio

Vice President, Sales and Marketing (November 1999 to October 2005)

Held $18 million in P&L for a regional packaging distribution company. Responsibilities included accountability for sales, marketing, customer service, purchasing, accounting, operations and vendor development. Initial challenge was to develop a new sales and marketing plan that would transform the business from a commodity price driven sales operation to a value based service organization. Reported directly to the business owner.

Accomplishments:

•Re-tooled ineffective commodity selling operation with a value driven, service sales team that could initiate a service based value proposition.

•Developed and accomplished a 3 year strategy to improve operations, reduce operational costs and

. .

improve company image.

•Developed and implemented an initial 5 year strategic business plan resulting in 78% revenue growth without sacrificing margin, adding personnel or increasing operational footprint. Focused sales assets towards growing footprints in Honda and ITW dealer networks and a focus towards increased sales with Sealed Air Corporation resulting in product lines including Cryovac, Kor Vu and lnstaPack.

•Developed and implemented an IT, e-commerce and website platform to support the business plan.

•Developed and implemented a total solution selling training program that focused on bringing a continuous improvement platform as the primary value proposition.

•Implemented an on-line sales activity program.

•Served two years on the RanPak Corporation Distributor Advisory Board.

Flexible Products Company

Marietta, Georgia

International Market Development Manager (August 1998 to November 1999)

Directed the market development activities for polyurethane construction and retail products sold in South America and Europe. Primary responsibilities included market development and acquisition strategies to gain market share.

Accomplishments:

•Targeted and developed an acquisition in Brazil of a polyurethane blender designed to expand the industrial and retail product lines.Targeted and developed a JV partnership to expand distribution channel in Europe

•Responsible for market development of consumer products in big box sector

•Responsible for dealer/distributors of construction products

•Company was sold to DOW in 1999. DOW spun off the packaging business resulting in my decision to move back into packaging market with DayPak.

National Sales Manager - Packaging Division (March 1992 to July 1998)

Managed the national sales and service operation for the division. Played a key role in the development of the strategic business plan, field marketing and sales tools, new product development and budget planning.

Accomplishments:

•Responsible for direct sales force and 20 National Distributor Network

•Developed a sales and marketing strategy that resulted in 55% revenue growth over a five year period.

•Re-tooled and trained a mechanical equipment sales staff to an electronics based value added sales professional

•Developed a new company distribution plan.

•Developed the national service group to support the sales initiative.

•Developed and implemented a solutions based sales training program for direct and distribution sales

•professionals.

•Implemented a sales and sales management activity system which was implemented into all corporate divisions.

Early Career Experience

Supermarket Management (IGA), Restaurant (Steak and Ale), Meat Processing (Kahn's/Hillshire) Automation (Honeywell)

Education

UNIVERSITY OF CINCINNATI, 1981

BBA

Marketing

Cincinnati, Ohio

Honeywell sales training process based on Xerox Training Program Xerox based management training program at Flexible Products Outsourced Senior Executive management training program at Storopack



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