RAFAEL ALMEIDA

Cell: ***- ***-****

abyj7n@r.postjobfree.com

A. EXPERIENCE

****- ******* - ******** *******

APLIMED SUPPLIES: The only authorized distributor of Medical Imaging

equipment and medical supplies by Agfa, Oncovision, Edda Technology, and

IIQ- imaging software; also attending oncology surgeons in Florida, Puerto

Rico and Venezuela.

. Launched new technology in radio guided surgery made by Oncovision

oriented to Nuclear Medicine and Oncologic surgery.( intraoperative

gamma camera )

. Developed marketing and sales strategies per line of products,

mastering certain surgical procedures by assisting frequently to the

OR. Contacted key highly recognized surgeons in each specialized field

to become our champions by writing medical abstracts, producing tools

such as surgical videos to promote product awareness and validation in

the American market.

2008-2011 - Private Consultant

Providing professional advice to local firms, focusing on exporting to

Latin American and Caribbean, such as: ADVANCED INTRUMENTATIONS -

specialized in Imaging, Surgical, and Operating Room devices from USA and

Chinese manufacturers. ESTETIQUE Inc. - aesthetics and dermatology

equipment based on LED, Laser, and IPL technology made in Canada, England

and Denmark. TCEXPORTS Inc. - Gym equipment for commercial and home use.

. Selected and fortified channels of distribution among existing and

previous clients. Implemented product awareness through webinars and

life workshops.

. Create and implement strategies to increase loyalty to the new brands

marketed under its label.

. Major presence in Government and private bids in specific countries in

Latin America.

Also provided consultant services for ex-distributors from Colombia, Peru,

Ecuador and Brazil in order to gain and fulfill governmental and private

bid packages.

2006 - 2007- Latin American Sales Director

RADIANCY Ltd.: An Israeli manufacturer of IPL(Intense Pulse Light) and

Laser devices for the medical and aesthetic treatment of skin conditions,

such as hair removal, rejuvenation, acne, psoriasis, photo damage, tattoos

and pigmented lesions.

. Managed the existing distribution network, and increased by 30 % the

number of specialized distributors in Latin America.

. Introduced Laser technology to distributor's sales force by training

them in the use of the equipment, and teaching them marketing

strategies on how to identify potential customers.

. Prepared annual marketing plan, budget, and sales strategies for

products. Organized activities (Laser, IPL workshops, web seminars)

with the new technology, promoting product awareness

2000 - 2005 - Latin American Sales Manager

LATINMED Inc: A sales & master distributor which represented Latin

American countries and high-tech laser manufactures on exclusive basis;

mainly on the Dental, Aesthetics, and Ophthalmology fields.

Identified and appointed dental distributors and provided technical

support for companies in most Latin American countries by encouraging them

to represent the end point technology, such as Fotona, DMC: lasers,

Cygnus: X Ray Digital units, Florida Probe Corp, and others who provided

unique computerized periodontal devices.

. Directed operations in several Latin-Americans countries to become

pioneers in the use of aestheticl lasers; this gave Latinmed the highest

quantity of units sold and helped become the sales leader in its region.

. Conducted product training to distributors sales force, organized

international workshop and educational conferences for potential end user

either by region or by specific country.

. Successfully secured payments from distributors and end users by

monitoring their practices and giving marketing and commercial advice at

every laser dental practice, so they could become financially strong in a

few months.

1997 - 2000 - Founder and General Manager

BIOCIENTIFICA: Exclusive and authorized distributor which represents

prestigious manufacturing firms in the Laboratory and Medical equipment in

Ecuador.

. Conceived and implemented general business plans and design strategies

for market penetration region-by-region and line-by-line of products.

. Developed negotiations and sales promotions with suppliers Awareness

Technology, BD, Brinkmann, VWR Scientific Products, lab firms

established in Ecuador as Roche and Merck. We became their first agent

distributor and sales achievers, total sales about US 1'000,000 in just

two years.

1996- 1998- Latin American Sales Manager

1992- 1995 - Regional Sales Manager

1989- 1992- Area Manager

MD INTERNATIONAL INC: - A sales and marketing agency, which represents

over 30 well known and reputable U.S and European medical equipment

manufacturers for exports to Latin America and the Caribbean. MD

International Inc is headquartered in Miami but I was directly involved to

open the offices in Mexico, Ecuador, Puerto Rico, Chile, Argentina,

Colombia and Brazil.

. Conceived and implemented a business plan for expansion into the Andean

countries that generated increases in export sales at a rate of 40% per

year. Awarded several years as salesman of the year.

. Established personal contacts with senior healthcare providers such as

Health Ministers and government senior staff who manage the Social

Security offices in Latin America.

. Product training to sales force conducted under my supervision (12);

organized several dealer seminars, pioneered International Seminars for

distributor sales force, sales were increased 60% in a 3 year period up

to 14'000,000. The company was benefited with 60 new accounts.

. Responsible for introducing & promoting 17 manufacturer lines in Latin

America and the Caribbean for doctor's office diagnostic equipment

cardiac, surgical, and physiotherapy field.

. Prepared and implemented marketing strategies - business plans per line,

price lists, and marketing activities, participate in domestic and

international conferences, workshops, sales force training.

B. EDUCATION

1986. Catholic University Quito - Business Management

(B.B.A.)

1987. Catholic University Quito - Commercial Engineering.

1989. Mediterranean Institute of Management. Nicosia Cyprus

M. (MBA) Scholarship given by OAS

1994. INCAE. Costa Rica. - Upper Management Course.

C. LANGUAGES English - Spanish fully bilingual

French - Portuguese working

knowledge

D. SKILLS Microsoft office programs, accounting

programs Quickbooks,

Peach tree. Public speaking.,

teaching skills.

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