VICTOR PEDRAZ

North Carolina 336-***-**** abxbzn@r.postjobfree.com SKYPE: victorpedraz

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Visionary, forward thinking senior executive/adviser with an exemplary

record of driving sales, profitability, and customer base globally, through

the creation and deployment of aggressive marketing, merchandising, and

product development programs, within home furnishing/fashion companies

(both wholesale and retail operations). Superior abilities in unifying

internal and external functions to form a cohesive organization.

Outstanding abilities in creating dynamic growth brands and developing

strategic operating plans. A change agent and big picture thinker with a

keen sense of current and future market trends. Culturally sensitive;

extensive experience with European, Middle Eastern, South American, South

African, and Asian manufacturers and retailers.

4 CORE LEADERSHIP COMPETENCIES

Business Plan Development ? Budget Management ? Profit Strategy ?

Strategic Alliances ? Furniture & Accessory Buying ? Expert Knowledge of

Consumer / Industry Trends ? Keen Awareness of the Competition ? Strong

Negotiator ? Marketing & Promotion ? Multi-Site Store/Showroom Management ?

New Product Launches

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2 SHORT TERM CONSULTING ENGAGEMENTS - 2007 to 2013

THEODORE ALEXANDER, Ho Chi Min City, Vietnam, 2009-Present: Serving as

Consultant for the development of a new subsidiary to become a 'to the

trade' custom operation including, but not limited to: Custom case goods,

custom upholstery, & fabrics and accessories designed specifically for the

architecture & design community as well as the contract and hospitality

industries. Engaged in all due diligence, including A&D acceptance and

endorsement, in addition to lease negotiations and designer amenities for

the 'footprint' showroom in New York and London. Developed architectural

and interior design for brick and mortar facility, as well as virtual

business plans formatted for the new endeavor. Promoting and defining

marketing approach for new 'branding'.

THOMAS MOSER CABINETMAKERS, Auburn, MN, 2007-2009: Consultant for trade

and export activities for THOS MOSER and new subsidiary MOSERFORM.

Completed marketing and strategic responsibilities as well as distribution

and product development and long term planning. Elected to the Board of

Advisers during this period.

UPPER SOUTH STUDIO / THE PRIORY PROJECT, Winston-Salem, NC, 2008-2009:

Retained consultant to redefine the internal and exterior network to allow

for translation of existing patterns from hospitality application to

conform more easily to the institutional and residential markets as well.

Hired new sales representatives as well as procured a full-line designer

showroom in FL to significantly improve exposure and sales. Implementing a

newer fresher approach to marketing and promotion of the brand.

GARAGE TECH VENTURES CANADA, Montreal, QP, 2007: Retained as the prime

consultant to the venture capital group to develop and mature plans to

build and operate a new design center in Dubai, UAE. Developed business

plans as well as traveled often to Dubai to meet with local executives of

SAMA DUBAI and with executives from NAKHEEL as well as other local

development entities to create a partnership.

Victor Pedraz

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PROFESSIONAL EXPERIENCE

INTERNATIONAL DESIGN CENTER, (Now MIROMAR DESIGN CENTER) MIROMAR

DEVELOPMENT CORP., Estero, FL: First new design center built in the last

20 years that was designed as a hybrid to existing 'legacy' centers, with

an 'open door' policy directly aimed to the consumer while accommodating

the traditional A&D community.

Vice President/Director, 2007

Recruited to reorganize existing design facility to meet the actual needs

of the existing tenants and design community alike. Responsible for

marketing, tenant relations, operations and recruitment of new tenants.

Left company for international opportunity.

WORLD MARKET CENTER, LAS VEGAS DESIGN CENTER, RELATED COMPANIES, Las Vegas,

NV

Director, 2005-2007

Created an organizational footprint for operations, management, and sales

teams to build a solid design/vendor community to service the unique Las

Vegas market.

Initiated a leasing approach, which conformed to national barometers of A&D

facilities.

Redesigned marketing and tenant programs, which enabled tenants and

designers alike to prosper in the community.

Selected to refine the format and footprint of the first hybrid Design

Center in the United States in Estero, FL.

EUROREPS, INC., Florida USA: A sales and distribution organization.

President

Accountable for company P&L and multi-site management of sales teams and

brick & mortar locations across the United States exclusively for the

imported Contemporary and Modern furnishings market. Developed successful

methods and platforms for international corporations to brand and

personalize their products to achieve an immediate connection between the

manufacturer and client, both in the United States and abroad. Introduced

proven methods to existing retailers and wholesalers to ease the avenue to

sell and profit from higher-end products. Focused efforts totally on

global home fashion/furniture and accessories.

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Re-launched more than 100 retail and wholesale outlets in the USA and UK.

Achieved an average 200% increase in sales volume.

Introduced new opportunities to retailers/wholesalers to sell high-end

imports.

Created a "To the Trade" showroom in the Design Center of the Americas

(DCOTA) to facilitate the exhibition of collections to potential dealers as

well as the architectural and design community.

Provided direct design services to the hotel and hospitality industries

including 'W' Hotels and Wynn Resorts.

Demonstrated an expertise at bridging multiple cultures to form unified

business ideologies.

2 EDUCATION

Master's Coursework, Sociology, Villanova University, Villanova,

Pennsylvania

Bachelor of Arts, Liberal Arts, John Carroll University, University

Heights, Ohio

1 LANGUAGES

Fluent in Spanish and a proficiency in Italian

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