Lauren D’Avolio abue29@r.postjobfree.com

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716-***-**** (I live in Dallas.)

Account Executive and Public Relations Professional

Account executive and public relations professional with expertise in corporate communications, journalistic

writing and Web technologies. Proven ability to direct media relations, handle breaking news and write content

for traditional and electronic media. Demonstrated skills in research, engaging new media and social

networking.

Account Manager Corporate Communications – Internal and External

Expense Control Internet/Intranet Web Technology Journalist

Product Marketing Proofreading and Editing Public Relations Telecommunications

Various Writings

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Career Achievements

Wrote dozens of stories that helped measurably increase employee morale.

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Averted several negative stories about AT&T by reasoning with reporters about why outages happened.

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Broke a story on mobile cash registers that were piloted at an AT&T store north of Chicago.

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Created value by using my time efficiently and always coming in under or at budget.

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Current go-to Dallas correspondent for The New York Times.

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Managed three employees.

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Balanced department's budget for three consecutive years.

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Spoke publicly about a university.

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Functioned as campus’ subject matter expert for social media, website content, as well as uploading and

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managing content.

Arranged for reporter from The Wall Street Journal to come to Cedar Hill from Detroit to write about the

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university’s automotive program.

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Professional Overview

Senior Media Relations Consultant AT&T 2011 – February 2013

• Worked with media in upper half of Texas to encourage positive coverage for AT&T.

• Managed crisis communications in my territory for situations such as large groups of subscribers losing

phone or Internet service.

• Wrote stories that were distributed on AT&T intranet to engage employees and develop pride in their

association with the company.

• Worked with senior leaders to put on town hall meetings for various groups of employees.

• Traveled to cities including Chicago, Seattle and New York to function as AT&T’s reporter on the ground

for breaking news.

Accomplishments:

Wrote dozens of stories that helped measurably increase employee morale.

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Averted several negative stories about AT&T by reasoning with reporters about why outages happened.

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Participated in internal and external communications, as well as new media and union negotiations.

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Dallas correspondent The New York Times 2012 – present

• Cover breaking news in North Texas.

• Work with investigations desk and cover crime on the national desk.

Accomplishments:

• Contributed to story that ran on page 1A concerning political spending in Texas.

• Reported on a story that ran on the front page in mid-January about guns.

• Four lead bylines.

Director of Public Relations Northwood University 2008 – 2011

• Worked with media to increase positive coverage of the university.

• Trained faculty and staff for interviews with reporters.

• Completed classroom training on digital photography/videography, then implemented new skills.

• Managed crisis communications.

• Directed, developed and managed new media, social networking and website content.

Accomplishments:

• Managed three employees.

• Balanced department's budget for three consecutive years.

• Spoke publicly about the university.

Reporter / Columnist the Dallas Business Journal 2007 –2008

• Acted as restaurant reporter and critic; reviewed cars.

• Covered retail, retail real estate, advertising and marketing.

• Produced four or five stories weekly, some for print editions and some for web publication.

Accomplishments:

• Broke news from my beat on a weekly basis.

• Interviewed Troy Aikman twice.

• Wrote in-depth stories using advanced search engines.

• Wrote breaking news for immediate posting on website.

Staff Writer The Dallas Morning News 2005 – 2007

• Covered crime and courts.

• Covered a municipality, including schools and taxes.

• Produced four stories weekly, including features, for print editions and Web publication.

Accomplishments:

• Consistently broke news from my beats for the Web and print.

• Wrote or contributed to nearly 10 stories that appeared on the front page.

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Education and Professional Development

B.A. in journalism, minor in psychology, State University of New York - Brockport, New York

Magna cum laude, editor of student-run newspaper, communications honor society

University of Oxford - Oxford, England, spring 2005 - creative writing, psychology

4.0 average, writer for independent student-run newspaper Cherwell

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