Babajide Oyeleye MBA, ACIA, HND, 443-***-**** abs1dg@r.postjobfree.com

Personal Profile:

Action & result oriented experiential marketing & business development manager passionately committed to achieving

organizations goals and success; by providing professional value added input to enable organizations to achieve their

strategic business; marketing & promotional objectives.

• A professional with years of experience in marketing & business development.

• Critical thinking & problem solving skills.

• Customer service skills & high level of interpersonal skills.

• Fast learner with faster application ability.

• Analytical & presentation skills (verbal, charts, diagrams graphs).

• Supervisory & managerial skills & customer oriented nature and attention to details.

• MS Word, MS Excel, MS Power Point & Internet, social media skills i.e. Facebook.

Relevant Professional History: List of Brands Promoted:

Nissan Leaf, Chrysler, Buick Enclave, Ford Fiesta, Volkswagen, Infiniti, Toyota Prius, Refresh Turning Leaf, Chocolat

Rogue, Amsterdam Vodka, Amsterdam Gin, Budweiser, Macallan, Southwest, Coke Zero, Sprite, Xing-Tea, Oscar Mayer,

Artisanal Cheese, Parmigianino Reggiano Cheese, Nespresso Coffee, Tribe Hummus and Sabra Hummus, Bowie State

University, Justin Bieber’s Someday, PNC Bank, Hallmark, Kaiser Permanente, US Army, Maryland National Guard,

HBO- VEEP, Showtime-Homeland, Showtime-House of Lies, Sunoco, Terminix, Hershey Parks, Cirque Du Soleil,

Cracker Barrel & TGIF, Chandler Farm, Samsung, Clear Wireless, AT&T, Verizon, VM Ware, IDT Boss Revolution,

Pokémon, H&R Block, Capital Bike Share & Bike & Walk, T- Mobile, GEICO, Humm Hummus, GGP & GE.

List of Marketing Agencies Worked With:

Encore Nationwide, Focus, Fusion, Attack Marketing, Mosaic Marketing, Factory 360, Events & promotions, Pro Motion,

Event Gigs, GC Marketing, GMR Marketing, GT Events, Victory Marketing, Trigger, Gold Source, Lynne Carol, Hype

Agency, A-Team, Sprout Squad, Event Gigs, Assist Marketing, Marketing Werks, Step Logic, Ayden Activation.

A) Promotional Marketing & Business Development Experience Jan 2010- Till Date:

Job Positions -Field Manager / Team Lead:

1. Field Market Manager 7 Eleven Promo Bladensburg MD April 24 2013

2. Market Manager For DC & MD GE /Home Depot Promo March 23 24 2013

3. Market Manager For DC & MD GE /Home Depot Promo March 16 17 2013

4. Field Market Manager 7 Eleven Promo Gaithersburg MD March 12 2013

5. Market Manager For DC & MD GE /Home Depot Promo March 09 10 2013

6. Market Manager For DC & MD GE /Home Depot Promo March 02 03 2013

7. Field Market Manager 7 Eleven Promo Hyattsville MD March 02 2013

8. Market Manager For DC & MD GE /Home Depot Promo February 23 24 2013

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9. Field Market Manager 7 Eleven Promo DC & MD February 20 27 2013

10. Market Manager For DC & MD GE /Home Depot Promo February 16 17 2013

11. Field Market Manager 7 Eleven Promo DC & MD February 15 17 2013

12. Market Manager For DC & MD GE /Home Depot Promo February 16 17 2013

13. Market Manager For DC & MD GE /Home Depot Promo February 09 10 2013

14. Market Manager For DC & MD GE /Home Depot Promo January 26 27 2013

15. Market Manager For DC & MD GE /Home Depot Promo January 19 20 2013

16. Regional Market Manager For DC,MD & VA, GE /Home Deport Holiday Promo Nov 17 Dec

23 2012

17. Field Manager GGP Monster Mash Promo Mondawin Mall Liberty Heights Maryland;

October 31 2012

18. Team Lead T Mobile Unlimited Nationwide 4G Street Activation Promo District Heights

Washington DC October 20 2012

19. Field Manager/Team Lead US Army Strength In Action Forestville High School (Military

Academy) Forestville Maryland October 12 2012

20. Field Manager/Team Lead US Army Strength In Action Forestville High School Forestville

Maryland October 11 2012

21. Field Manager/Team Lead US Army Strength In Action Largo High School Upper Marlboro

Maryland October 10 2012

22. Field Manager/Team Lead US Army Strength In Action McDonough High School Pomfret

Maryland October 09 2012

Field Manager/Team Lead US Army Strength In Action Tour Patapsco High School Dundalk

23.

Maryland September 14 2012

Field Manager/Team Lead US Army Strength In Action Tour Franklin High School

24.

Reisterstown Maryland September 13 2012

Field Manager/Team Lead US Army Strength In Action Tour Lansdown High School

25.

Halethorpe Maryland September 12 2012

Field Manager/Team Lead US Army Strength In Action Tour Woodlawn High School

26.

Baltimore Maryland September 10 2012

Field Manager/Team Lead US Army Strength In Action Tour Morgan State University

27.

Baltimore Maryland July 28 2012

Market Manager /Driver Muller Yogurt Promo Maryland State Fair Timonium Maryland

28.

September 1 3 2012

Field Manager AT&T Samsung College Promo Prince Georges Community College August

29.

27 28 2012

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Field Manager AT&T Motorola College Promo University of Maryland Baltimore County &

30.

Security Mall Windsor Maryland August 25 26 2012

Field Manager IDT Boss Revolution Promo African Festival Silver Spring Maryland August

31.

11 12 2012

Field Manager US Army Strength In Action Tour Morgan State University Baltimore

32.

Maryland July 28 2012

Manager PNC Bank Virtual Wallet Tour Baltimore Artscape Festival July 21 22 2012

33.

Field Market Manager Samsung Galaxy Note Promo Washington DC May 5 –June 17 2012

34.

Team Lead HBO VEEP Promo Washington DC April 17 2012:

35.

Team Lead Mall Merrier Friday Shopping Promo Liberty Heights Maryland; Dec 16 2011

36.

Field Manager US Army & Friday Night High School Football Tour Frederick & Owing

37.

Mills Maryland; Sept 26 & 16 2011

Team Lead Sabra Hummus Promo Columbia Maryland September 17 2011

38.

Team Lead Xing Tea Costco Road Show Frederick, Beltsville, Brandywine & Arundel Mills

39.

Maryland July & August 2011

Job Functions:

1. Developing marketing strategies to increase brand awareness & sales revenue

2. Work scheduling for staff

3. Onsite visitation for supervise staff

4. Engaging the target audience to try out the various types of product

5. Assisting the local market manager in coordinating guerrilla activation

6. Ensuring constant supply of products for brand sampling during activation.

7. Consumer interaction & education.

8. Product sampling & coupon distribution

9. Driving & ensuring that the 26 feet cooling truck is functioning properly during the entire

period of activation

10. Successfully coordinating team work in designated footprint

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11. Inventory tracking; taking inventory of promo supplies and handling all the event onsite

logistics

12. Lead consumer engagement

13. Confirm and manage staff for the day of execution

14. Taking events photos and post event reporting

15. Ensuring that activation & consumer engagement runs smoothly

16. Assist in event set up & breakdown

17. Manage logistics and implementation of experiential marketing campaign

18. Inspire, motivate and educate consumers about clients product and technology

19. Oversee the set up or break down at all events

20. Management of other promotional staff including keeping accurate timesheets manually or

electronically

21. Serve as lead example for all on site messaging, gaming, consumer interactions, etc.

22. Serve as point person for internal or client communication needs with in field team

23. Train, develop, and motivate team while working in field

24. Complete call reports, paperwork, and on going personal training in a timely manner, meeting

all deadlines

25. Complete in market errands when needed

26. Send and accept shipments as needed

27. Report accurately on team hours(Time Sheets)

28. Communicate with regional manager, reporting any issues, concerns, and needs as well as

responding to all email and voicemail within 24 hours

29. Ensuring gift card redemption and tracking of redemption shoppers

30. Management of other promotional staff including keeping accurate timesheets manually or

electronically.

31. Responsible for adding up all receipts and managing the gift card inventory

32. Processing of all items with appropriate with paperwork at the end of the day

33. Giving proper account for all gift cards as the end of the event

Promotion Specialist, Brand Ambassador& Event Staff Roles:

1. Act as client product or service specialist & executing grass root marketing campaigns

2. Face to face communication with targeted audience

3. To create or increase brand awareness for various brands such as Amsterdam Vodka, Buick,

Xing Tea, U.S Army, Clear 4G, Nissan Leaf, Ford Fiesta; Sabra Hummus & Tribe Hummus

4. Utilizing effective marketing strategies to attract target market attention, stimulate target

market interest, maintain focus on brand & brand message, create desire and prompt responses

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from the target market, with the sole objective of achieving clients brand or marketing

campaigns objectives

5. Merchandizing of products during marketing campaigns & motivating target market to

purchase clients and inventory control

6. Customer relationship management on behalf the clients & data collection on behalf of the

clients

7. Product /service demonstration during marketing campaigns

8. Spread positive & accurate brand awareness

Business Development Manager: Becon Nigeria Limited, Lagos Nigeria (Jun 06 Dec08).

1. Performing sales & marketing calls, schedule meetings with prospective customer.

2. Monitoring of the market trend & co coordinating team members’ efforts.

3. Coordinating customer forums & networking activities between the company & customers.

4. Introduction of the auto emergency kits into the auto market as a niche marketing tool for the

company.

5. Overseeing the assembling process of the auto emergency kits.

6. Coordinating marketing efforts.

7. Design & development of auto emergency kits.

Business Development Assistant Manager: Voix Network Limited, Lagos Nigeria (Nov 03 Apr

06).

1. Performing presentations articulating the value proposition of the organization’s products,

solution & servicing offering.

2. Co ordinating efforts to improve the customers experience at point of sale & after sales

customer service.

3. Weekly report writing & conducting periodic audit of distribution outlets.

4. Building & retaining customer base; Monitoring of the market trends & co coordinating of

sales team efforts; to monitor, analyse competitor’s activities, to propose & execute necessary

counter measures.

Business Development Executive: Standard Life Assurance Limited, Lagos Nigeria (Oct 02 Oct

5

03).

1. Maintaining existing clients’ portfolio; establishing & developing new client base.

2. Provision of personalised customer care services & preparation of weekly activity report &

budgets.

3. To make presentations to small and large group professionally and effectively.

4. To organize & conduct market research.

5. Sending follow up marketing materials, follow up calls on regular basis until a relationship is

recognised & sustained.

6. Performing sales & marketing calls, schedule meetings with prospective clients.

B) Finance & Other Work Experience:

Finance & Investment Executive: Standard Life Assurance Limited, Lagos Nigeria (Nov 01 Sept

02).

1. Preparation of the weekly cash flow statement.

2. Preparation of client’s statement of account & preparation of investment accounts.

3. Lodgements of cash & cheques into company’s accounts.

4. Custodian of company’s security instruments.

5. Writing & issuance of cheques & preparation of payment vouchers.

6. Handling issues relating to the payment of company suppliers & preparation of staff monthly

salary

Professional Development Programs:

1. Quality Management: Training & Development (March 2013).

2. Quality Management: Strategic Plan Development & Deployment (March 2013).

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3. Quality Management: Measurement: Assessment & Metrics (January 2013).

4. Quality Management: Problem Solving & Process Management Tools (January 2013).

5. Quality Management: Managerial Skills & Abilities (December 2012).

6. Quality Management: Quality Systems, Model & Theories (December 2012).

7. Quality Management: Communication Skills & Project Management (October 2012).

8. Quality Management: Supply Chain Management (September 2012).

9. Quality Management: Customer Focused Organizations (August 2012).

10. Quality Management: Leadership Challenges (August 2012).

11. Operations Management: Management of Quality (July 2012).

12. Business Analysis: Introduction to Business Analysis & Essential Competencies (July 2012).

13. Business Writing: How to Write Clearly & Concisely (July 2012).

14. Introduction to Educational Marketing (July 2012).

15. Leaders At All Level 1: The Readiness Factor (June 2012).

16. Conflict Resolution: The Skill That Makes The Difference (June 2012).

17. Team Leading: Developing the Team & Its Culture (June 2012).

18. Risk Management: Dealing With Risks (June 2012).

19. Risk Management: Assessing Risks (May 2012).

20. Delegating Effectively (May 2012).

21. Risk Management: Identifying Risks (April 2012).

22. Decision Making: Tools & Techniques (April 2012).

23. Problem Solving: Determining & Building Your Strengths (April 2012).

24. Team Leading: Fostering Effective Team Communication & Collaboration (April 2012).

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25. Brand Management for Social Media & Wireless Technologies (April 2012).

26. Team Leading: Launching A Successful Team (April 2012).

27. Team Building: Effective Team Communication (April 2012).

28. Team Leading: Establishing Goals, Roles & Guidelines (April 2012).

29. Team Building: Being an Effective Team Member (April 2012).

30. Time Management: Planning & Prioritizing Your Time (April 2012).

31. Time Management: Avoiding Time Stealers (April 2012).

32. Time Management: Analyzing Your Use of Time (April 2012).

33. The Five Steps to Creative Thinking (April 2012).

34. Leadership Essentials: Leading Business Execution in Organizations (April 2012).

35. Business Execution in Action (April 2012).

36. Creating A Business Execution Culture in Organizations (April 2012).

37. Foundation of Business Execution (March 2012).

38. Decision Making: The Fundamentals (March 2012).

39. Business Writing: Know Your Readers & Your Purpose (March 2012).

40. Problem Solving: The Fundamentals (March 2012).

41. Building Lasting Customers: Brand Relationships (March 2012).

42. Customer Advocacy: Communicating To Build Trusting Customer Relationships (March

2012).

43. Leadership Essentials: Motivating Employees (March 2012).

44. Critical Thinking Essentials: Applying Critical Thinking Skills (March 2012).

45. Customer Advocacy: Enhancing the Customers Experience (Feb 2012).

46. Customer Focus Interaction Technologies (Feb 2012).

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47. Creating & Sustaining A Customer Focused Organization (Feb 2012).

48. Competitive Marketing Strategies: Conducting an Internal Analysis (Feb 2012).

49. Competitive Marketing Strategies: Analyzing Competitor (Feb 2012).

50. Competitive Marketing Strategies: Selecting & Implementing Strategies (Feb 2012).

51. The Retail Industry Overview (Feb 2012).

52. Customer Service: Identifying & Managing Customer Expectations (Feb 2012).

53. Managing & Growing A Sustainable Business in Nigeria Fate Foundation (Feb 2008).

54. Comprehensive Business Plan: The Entrepreneur’s Ace Fate Foundation (Aug 2007).

55. Customer Rain: Getting & Keeping More Customer Fate Foundation (April 2007).

56. Effective Business Presentation Fate Foundation (April 2004).

57. How To Plan, Prepare & Deliver Presentation (Ajoke Silva Jacobs).

58. Polishing The Delivery & Winning Them Over (Chime Dike).

59. Locating, Acquiring & Retaining Customers (Managing Director, Rainbow Net Ltd).

60. Associate Member Chartered Institute Of Administration Of Nigeria 2004.

61. Marketing Steps To Building A Strong Customer Base Fate Foundation (Sept 2003).

62. Marketing Tools for Small Businesses (Afam Edozie MTN Nigeria).

63. Creating A Marketing Plan (Ike Emeagwali Lagos Business School)

Education:

Master of Business Administration (MBA) –USA December 2011.

Chartered Corporate Administrator Nigeria April 2004.

Higher National Diploma in Accountancy Nigeria November 1998.

Certifications:

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National Association of Retail Marketing Services Certifications (NARMS)

1) Event Marketing March 2013

2) Team Leadership March 2013

3) Train The Trainer March 2013

4) Merchandising Standards March 2013

References:

1) Dr Richard Bradberry Director of Library Morgan State University 301-***-****)

2) Dr Comas Nwaokaefor Dean of Graduate School Bowie State University 301-***-****)

3) Dr Kelvin Glasper Department of management, marketing & public administration Bowie State

University (abs1dg@r.postjobfree.com)

4) Dr Alsaaty Department of management, marketing & public administration Bowie State University

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