JON SCOTT BLANTHORN

**** ********** **.

Mississauga, Ontario

Mobile: 416-***-****

e-mail: abqv9c@r.postjobfree.com

OBJECTIVE

To leverage over 10 years experience as a senior communications

professional in a dynamic environment that strengthens my experience. A

background in marketing, research and brand strategy allows me connect

specialist concepts to strategic business objectives.

PROFESSIONAL SUMMARY

. Oversaw and lead the reinvention of proposal content, approach and

process for In-sync, aligning to new global corporate criteria

following company acquisition by Publicis International.

. Created and implemented North American and Australasian rebranding and

communications for Drake International.

. Reinvented proactive/responsive proposal and marketing content

resulting in minimum 64-72% success rate in current role.

. Successful freelance writer for global architecture and style

publications, working with world-leading architects and designers,

contributing to books with work translated into multiple languages.

. Currently the Canadian Correspondent for the print edition of Indesign

in Australia www.indesignlive.com

. Created website messaging and rebranding content for clients across

multiple industries seeking increased visibility in the marketplace

thus improving sales and public image.

. Excellent ability to communicate personally and professionally,

managing and working collaboratively on creative marketing initiatives.

PROFESSIONAL EXPERIENCE

Bridgeable Research + Design April 2012 - Present

Manager of Communications

As the lead for all external communication initiatives, I oversee the

development of both corporate and project specific tactics to effectively

frame the company's objectives, philosophy, capabilities, processes and

expertise. I write and edit content for external use from proposals and

pitches to client deliverables and press releases, playing a critical role

in the design and strategic direction of research and design projects.

www.bridgeable.com

. Managed the company's full rebranding, clarifying positioning,

developing Bridgeable's product portfolio and leading website content.

Oversaw brand roll-out and from Cooler Solutions into sister companies

Bridgeable (human-centered research, translation and design) and

Bridge Factory (contract design).

. Created and maintains the company's communication strategy including

channel and social media direction, tone, style and language of all

content to ensure brand consistency.

. Liaise with subject matter experts including Social Scientists,

Anthropologists and recognized opinion leaders to craft content,

project focus and insight development.

. Collaborate on the scope, direction and script of house-produced

documentaries.

In-sync Consumer and Brand Insights

Senior Managing Writer May 2005 - April 2012

As the senior managing writer in the proposal department of a healthcare

brand consultancy, I reinvented both proposal and marketing content as well

as company wide communications processes. Primarily responsible for

analyzing client needs (via RFP and proactive processes) and designing

strategic and inventive research solutions. Collaborated closely with

senior marketing strategists, directors, anthropologists and ethnographers

to synthesize the various points of view and methods into persuasive

professional documents. www.insyncstrategy.com.

. Wrote and managed RFP, RFI, proactive proposals and related processes.

. Managed junior writing team and coached senior strategists in content

execution.

. Oversaw writing of all content representing four divisions

(Healthcare, Consumer, Anthropology & Quant).

. Involved in growth initiatives since Publicis acquisition in 2010

engaging with global sister companies and agencies

. Created project frameworks and techniques to frame strategies that

sell company products relevant to client needs.

. Oversaw project pricing development, tracked and reported all proposal

action.

. Create internal communications (i.e. newsletters, manuals, case

studies, etc.).

Design and Architecture Writer (Freelance) September 1999 - Present

As an independent writer I conceive, pitch, research, develop and edit

features for magazines, newspapers, online and periodicals. I work directly

with global editors to refine articles, to edit other writer's pieces and

organize visuals to accompany pieces all with the goal of achieving a

consistent theme and style determined by the original pitch and the

publication's vision.

Some of the Canadian and International publications in which my work has

appeared includes:

The Architect's Journal

The Burnside News

Calgary Herald

Canadian Architect

Canadian Art

Edmonton Journal

Elle

Financial Times

Forma Interiors (contributor)

The Globe and Mail

InDesign (Canadian Correspondent)

L.A. Times

Metropolis

Montreal Gazette

The Ottawa Citizen (contributor - Style Section)

San Francisco Chronicle

SOMA

The Vancouver Sun

Zoom

Drake International

Proposal & Communications Manager April 2003 - May 2005

As the sole point of contact and senior writer in the North American head

offices, my breadth of knowledge grew exponentially within a role which

required strong planning, organizational and communications skills while

maintaining high standards of creative and business writing. During my time

there, the win rate of proposals was raised by a minimum of 45% and played

a major role in the company's national marketing plan. My internal and

external communications work was and continues to be used internationally:

Proactive proposals

RFP, RFI, RFQ responses

Internal and External Communications

Marketing collateral & Ad copy

Speeches & Presentations

Rebranding initiatives

Hired proposal staff

Monthly whitepapers & press releases

Prepared monthly financial proposal reports

Art Gallery Of Ontario January 1998 - January 2004

Public Relations Representative (full and part-time)

Minacs Worldwide May 2002 - November 2002

Proposal Writer, Marketing Communications (full-time contract)

ADDITIONAL EXPERIENCE

Style Garage

Public Relations Representative

March 2003 - December 2003

Oakville Galleries

October 2001 - May 2002

Public Coordinator (contract)

Crown Regal Properties

March 1998 - Aug. 2000

Marketing and Communications Coordinator

EDUCATION

University Of Toronto - Honours B.A. - History of Art; Honours B.A. -

History of Architecture 1998

Humber College - Diploma - Journalism and Advanced Arts Studies 1994

Ryerson University - Certificate - Journalism & Business 2002

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