Laura Miller Resume Marketing Manager

Laura Miller 4557 Flower Garden Dr New Albany, OH 43054 614-***-**** abqskn@r.postjobfree.com MARKETING MANAGER Expertise in Competitively Positioning Brands, Products and ServicesCreative professional with over 14 years experience and a proven track record of successful projects from initial conceptthrough completion. High energy, results-oriented leader recognized for innovative online tactics and strategies forcustomer acquisition and retention. Talent for building cohesive teams with strong problem solving skills, able tomanage time-sensitive projects with multi-million dollar budgets. Proven success and awarded for developing,implementing and managing social/new media campaigns resulting in increased customer engagement and acquisition. Areas of Expertise Strategic Brand Planning New Market & Customer Development Project Management Loyalty & Customer Acquisition Customer Relationship Management Event Planning Client / Public Relations Comprehensive Advertising Campaigns Graphic & Web Design Social Media Marketing New Media Marketing and Promotions Evaluate & Project Market Trends Professional Experience Created, developed and established community based program involving media, marketing, internet and high level events Dynamic networker and relationship builder with the proven ability to connect and establish key influential partnerships Established brand identity for the websites, marketing materials, promotional materials and social media sites Created, implemented and managed customer activation campaigns and loyalty programs tracking ROI and retention Directed and developed yearly and seasonal marketing plans and strategies for national/international companies Developed and activated successful social/new media campaigns for 7+ companies with Facebook, Twitter, LinkedIn and blogs Created strategic online new media campaigns for national/international companies increasing engagement by 190%+ Reported, tracked and analyzed campaigns proving success in strategies and return on investment Developed strategic marketing campaigns to build website traffic of new local niche website from 528 to 128,000+ per month Established partnerships and relationships with national corporations and organizations (Marathon, MI Homes, COSI, etc) Development of strategic partnerships and extensive fundraising campaigns for non-profit organizations and programs Created dynamic referral & affiliate programs establishing increased qualified leads and sales Successfully built large effective themed events with record breaking traffic and reach for corporate partners and sponsors Designed and developed successful marketing and branding campaigns for over 30 companies, campaigns and products Conceptualized, designed and implemented programs ranging from brand salience to direct-response programs. Directed team of eight in branding, web/graphic design, user experience and navigation for dynamic national website Produced and created marketing products for national marketing campaigns (i.e. catalogs, direct-mail, advertisements, etc.) Effectively purchased print, radio, television and outdoor media buys at 28% larger inventory with a 30% reduction in cost Single-handedly created advertising scripts and commercials for eight markets nationwideWork HistoryFOLLOW ME! HEALTHY PARENTS, HEALTHY KIDS, FOUNDER - Columbus, OH (2009 - Present)KIDSLINKED LLC, CHIEF MARKETING OFFICER & CO-FOUNDER, Columbus, OH (2007 2010)INERTIA MAREKTING GROUP LLC., PRESIDENT, Columbus, OH (2003 Present)DUNKIN S DIAMONDS INC., DIRECTOR OF MARKETING AND ADVERTISING, Heath, OH (2005 - 2007)NORTH CENTRAL INSULATION., DIRECTOR OF MARKETING AND ADVERTISING, Heath, OH (2002 2005)EducationOHIO DOMINICAN UNIVERSITY, MARKETING/BUSINESS ADMINSTRATION Columbus, OHAwards & AccomplishmentsSEMI-FINALIST for OUTSTANDING WOMAN IN TECHNOLOGY 2009 (for social/new media marketing & customer relationship management)WINNER for OUSTANDING SERVICE for TECHCOLUMBUS INNOVATION AWARDS 2008