Ray Fernandez

RAY FERNANDEZ

*** ** *** *** ******** Pines, FL 33029

H: 954-***-****

M: 305-***-****

abqpsr@r.postjobfree.com

Experience Summary

Twenty five years experience in sales & management Excellent interpersonal communication and team building skills Extensive management, business development, client relations experience and leadership Bilingual with ability to read, write & present in English & Spanish Proficient with several software like: Microsoft Office, Powersales & Siebel Pharma

Vida Pharmacy Corp.

January 2007 – October 2007

October 2008 - Present

Owner/General Manager – Miami

• Introducing Pharmacy DME & Rx services to Medical Clinics, Physicians and Dialysis Centers in South Florida

• Responsible for attaining market share for our Pharmacy Rx medications

• Utilize Professional Selling Skills (PSS), Professional Frontier Selling (PFS) Skills to build daily personal sales growth and development

• Manage and organize multiple functional areas within Human Resources including providing technical direction to technical/professional and clerical staff within assigned areas.

• In charge of purchasing, accounting, promotion and advertising

• Have brought in $4 million dollars in growth since 2007

Synergeyes

Territory Sales Manager – West Palm Beach, Miami, Fort Lauderdale, Naples & Fort Myers & Puerto Rico

October 2007 – September 2008

• Establish new business using a needs-based selling approach. Launched two new products in this area working side by side with optometrists and their patients to create new fits.

• Created training sessions to teach doctors about the proper fitting of our products. Conducted training sessions with several doctors and staff in the Miami, Fort Lauderdale and Naples area.

Ciba Vision

PBH Pilkington Barnes Hind April – 1996 – December1996 (Acquired by Wesley Jessen)

Wesley Jessen – January1997 – Decenber 2000 (Acquired by Ciba Vision)

Ciba Vision December 2000 – January 2007

Senior Sales Account Manager -Miami/Broward

• Manage and establish new business in a six million dollar sales territory using a needs-based selling approach. Grow sales by shifting doctor/fitter/technician behaviors to dispense CIBA Vision priority products as their core/first choice product line. Strong closer with weekly inventory sales of 75K and up.

• Solely responsible for growing market share within South Florida region for lens care, cosmetic lenses and silicone hydrogel products. Call on optometrists in private practice and retail setting.

• Implemented four new product launches including FreshLook Colorblends, O2Optix, Night & Day & Dailies Contact Lenses

• Developed a highly structured territory plan by using market segmentation information, call reporting data, CIBA Vision sales data in order to target call plans for territory account base and grow sales.

• Work with National Chains, A, B and C rated accounts & key accounts

• Member of #4 nationally ranked Sales Team by Sales and Marketing Management Magazine, March 2004.

• Ranked in TOP 5 for 2006 in North America. Achieved Distinguished Performance Award (DPA) in 1997, 2000, 2001, 2003 & 2006

Sales Trainer

• Appointed by National Sales Trainer to conduct training of new sales forces in Chicago, IL on March 1998, June 1998, and June 2000 while maintaining assigned territory in Florida.

• Successfully trained 4 new representatives of an acquisition in Buenos Aires, Argentina in November of 2000.

• Assigned by Sales Trainer to train new hires class on how to present

• Freshlook Color Lenses and the methods used in successful Technician Training programs.

Visionworks Optical

Plantation, Fl March 1986 – April 1996

General Store Manager – Safety Eyewear Sales

• Hired, trained and manage a staff of twenty five associates on optical sales, doctor technician, ophthalmic lab technician, operations and technical information and techniques to help increase business and profitability. Implemented internal staff incentive programs, staff accountability and attitude and motivational techniques.

• Developed relationships with Optometrists that practiced within our store to increase better patient retention.

• Responsible for presenting our Safety Eyewear Program to meet OSHA standards for large companies in the Dade-Broward county area.

Education

Miami Dade Community College AA Degree: Business Administration.

© 2011 RAIMUNDO FERNANDEZ

© 2011 RAIMUNDO FERNANDEZ C

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