Rich Upton

creative marketing manager

Richard Upton

***** ***** ***** ** ******, WA 98058

425-***-**** abqnux@r.postjobfree.com

SUMMARY

Dynamic marketing/project management professional with 16 years of experience in marketing, project management, promotions, graphic design and team building.

WORK EXPERIENCE

SellingPoint Industries, December 2010 – June 2012

DIRECTOR OF OPERATIONS

Managed 20+ production employees and floor leads Planned, scheduled and tracked projects to meet customer expectations Built, developed, and grew business relationships vital to the success of the company Communicated with clients on project status and deadlines Successfully developed extensive quality control procedures Developed full-scale project plans and associated production documents Coached, mentored, motivated and supervised team members and contractors Effectively communicated project timelines and expectations to production staff Secured materials and supplies for production projects Developed new and more effective ways of manufacturing saving time and money Designed and engineered products and displays for clients Hired new team members and coordinated their training and development

Poulsbo RV, August 2009 – December 2010

MARKETING MANAGER

Managed marketing and advertising budgets Provided graphic design services on various projects including in-store posters, direct mail,

newspaper advertising, promotional giveaways, events, radio and TV advertising Established, targeted and designed e-mail campaigns and managed company web site Created, maintained customer database for targeted marketing strategy Implemented marketing tracking systems to determine effectiveness of marketing efforts Established customer satisfaction surveys that increased customer retention Coordinated in-store retail promotions and advertising initiatives Developed and coordinated promotional events and customer seminars Collaborates with cross-functional teams to meet business unit/department and company objectives Managed retail space and in-store signage for five retail locations

The Seattle Times Company, February 2005 – January 2009

CORPORATE MARKETING MANAGER – Corporate Marketing / Circulation / Production

Managed a creative team of eight including four graphic designers, two copywriters and two

production coordinators Managed over 100 large- and small-scale projects on a monthly basis Managed and tracked budgets for the department Collaborated with cross-functional teams to meet business unit/department and company objectives Formulated and implements creative and advertising objectives by providing creative leadership

from initial conception through execution Maintained the company branding standards by managing the brand and nomenclature Worked with IT to develop an online tracking system to manage projects, schedules and production Successfully managed and coordinated the merger of three departments into one while maintaining

high team morale and productivity during a stressful transition period for the company Led the creation and development of The Seattle Times Company award-winning “Gas Giveaway” promotion Developed and implemented promotions in conjunction with major sports teams including the

Seattle Seahawks, Seattle Mariners, Seattle Super Sonics, Seattle Storm, and the Everett Aquasox

Moneytree, Inc., November 1998 – February 2005

Marketing Manager / Creative Designer

Led the marketing and creative departments for a rapidly expanding company growing from 50 stores to

116 stores in six states Provided creative leadership in art direction, design, advertising and marketing efforts for this national

retail financial services company Managed two team members including a project coordinator and administrative assistant Managed and contributed to writing, filming, editing and overseeing placement of TV advertisements Formulated media buying strategies across television, radio, newspaper and Internet properties Researched the company’s advertising effectiveness. Redesigned ads for strategic impact.

Eliminated non-ROI ads, saving over $1 million dollars while maintaining current sales levels Managed the retail design and setup for 50+ new stores, successfully maintaining a consistent

branding standard Established a unique brand that distinguished the company from competitors to become industry leader Created a promotional giveaway, called “Itty Bitty Bob,” that became a phenomenal success, totaling

over 500,000 giveaways resulting in new business development and customer loyalty Coordinated the remodeling of dozens of existing stores for creative facelift, improved brand integrity

and met marketing strategic plan Managed the development of company Web site Created and provided art direction for hundreds of graphic designs including branding, logos, signage,

posters, billboards, displays, brochures, fliers, Web pages, magazine/newspaper ads, direct mail

pieces, specialty items, giveaways, conference/tradeshow designs, plus print coordination and production

OTHER WORK EXPERIENCE

American West Steamboat Company, October 1996 – November 1998

Marketing Assistant

City University, June 1995 – September 1996

Admissions Marketing Assistant

COMPUTER SKILLS

MicrosoftOffice: Word, PowerPoint, EXCEL, Access, MS Project, SharePoint

Adobe Suite CS5: InDesign, Photoshop, Illustrator, Acrobat, Flash, Dream Weaver

Quark: Quark XPress

AWARDS

Performance Excellence Award – Team Player, The Seattle Times Company – 2008

Northwest International Circulation Executive Awards – First Place Winner – 2007

Northwest International Circulation Executive Awards – First Place Winner – 2006

Peak Performer Annual Award, Moneytree, Inc. – 2004

Portfolio samples available online at www.atypicalrich.com.

Copyright . abqnux@r.postjobfree.com. All rights reserved.

Copyright . abqnux@r.postjobfree.com. All rights reserved.

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