SANDRA O CONNELL

Storyteller. Writer. Creative.

Sandra O Connell a resume

SANDRA O CONNELL

A polished m arketing and communications professional with a voracious

appetite for writing and storytelling. Bursting with creativity and innovative

Storyteller. Writer. Creative M ind.

ideas, Sandra is a natural storyteller.

Sandra stealthily navigates the intricate m aze of social m edia and the

interwebs as shown in her role as Community Manager at Media Tonic PR

and as founder of Tales from a Bar Stool. Her writing voice, creative nature,

a resume

and business sense intertwine to create groundbreaking synergy (and

enticing results).

Working for the top commercial real estate broker in Canada groomed her

for fly by the seat of your pants environments. Short deadlines and multiple

projects drive her to succeed.

Sandra coordinated a team in the creation of digital and print m arketing

m aterials highlighting real estate products totaling in excess of $2.5 billion.

She understands the importance of team work and brainstorming, and can

effectively project manage.

Her words have found their way into the pages of The Province Newspaper

and D estinations of the World News, amongst others. Sandra s writing style

and persistence has led to opportunities to share her opinions with

thousands, creating a community around the content she creates.

A graduate of the University of British Columbia with a Bachelor s Degree of

Commerce. She has a piece of paper that proves she does her homework.

Her curious nature propels her to keep learning, exploring and curating

content.

Creative pursuits have fueled Sandra s life from a young age, and she is

inspired by others who have the same creative drive. She wishes to work in a

position that advocates creativity and innovation.

Sandra s resume detailing her experience and accomplishments in depth is

within.

WRITER people-watcher COMMUNICATOR FUN

Mobile: +1-604-***-****

confident DREAMER creative resourceful

Email: abqnic@r.postjobfree.com

Websites: www.sandraoconnell.com

dedicated PERCEPTIVE PROFESSIONAL multi-

www.talesfromabarstool.com

tasker ORGANIZED logical CURIOUS reader

Twitter: @sandraoco

@talesfromabar

INNOVATIVE team-player INDEPENDENT

SANDRA O CONNELL

Madman Entertainment, Melbourne, AU, 2004

SANDRA-ISMS

2005

Sales Representative, DVD Distribution

Favourite film

Built relationships with various retailers from

Storyteller. Writer. Creative. Romancing the Stone

HMV to independent stores by notifying them

sparked a fever for

of promotions, ensuring orders were placed

Colombia.

and distributed, and m anaging accounts.

Initiated and created the inaugural sales

There is nothing better

system and training m anual on a company

after a long day than

wide basis.

an Old Fashioned.

PROFILE:

VOLUNTEER:

Sandra s life revolves around storytelling. From m anaging social m edia accounts History is absorbed

Glowbal Collection and Union Gospel Mission,

to creatively m arketing to writing captivating short stories and articles, she knows into buildings and

2010 2011

how to weave a compelling tale. She wishes to build this passion in a position that trees. Touch them to

Involved in the biannual event which feeds

has the propensity to challenge, inspire, and m otivate herself and others. feel it.

thousands of residents of the downtown

Sandra s ideal role will encompass promoting and sharing the timeless art of

Eastside at the Christmas Meal and Summer

storytelling. A day without a high

BBQ.

five is a day not truly

EXPERIENCE: living.

2010 Delhi Commonwealth Games Fundraising

Freelance Writer and Marketing Consultant, 2011 Present

Celebration, 2009

Editorial work has appeared in: The Province Newspaper, Montreal Gazette, She s a sucker for the

Event Coordinator (reporting to Monika Deol)

Edmonton Journal, Destinations of the World News, Soci t Perrier, sounds of a

Contributed to a team that orchestrated an

Conglomerate Magazine, Burlesque Beat, and the Glowbal Collection blog. harmonica.

event at which several high profile guests and

Writing encompasses travel, society, fashion, culture, and other lifestyle topics.

m edia were in attendance, and where

Handpicked to be a society blogger at The Province Newspaper, reporting on Jimmy Fallon and

donations exceeded $40,000.

events and parties in Vancouver and, m ost recently, the Toronto I nternational Ryan Gosling followed

Drafted and submitted press releases to

Film Festival. her on Twitter. The

various m edia contacts, which resulted in

Founder of Tales from a Bar Stool, a collection of witty stories and interviews to sound of her swooning

obtaining extensive coverage from a variety of

inspire people to talk to strangers, listen to others stories and socialize. could be heard from

sources across Canada and in I ndia.

Accomplishments include being featured on Vitamin Daily and Notable.ca. A space.

loyal following has been achieved via Twitter and Facebook.

EDUCATION:

In addition to editorial, portfolio includes writing corporate literature and Twister is the most

Bachelor of Commerce, 2004

m anaging social m edia accounts. Clients include: Girl Two Doors Down, under-rated party

University of British Columbia, Vancouver, BC

Hitchette, Media Tonic PR (Community Manager), Fan Expo Vancouver, Unison game out there.

CM, The Travel Guys (Associate Producer Norway), Projecting Change Film

SKILLS:

Festival, Braden Hammond Glass. Strangers do not

Social m edia (Facebook, Twitter, Flickr, LinkedIn,

equal danger.

Hootsuite, Pinterest, Instagram, Foursquare,

Colliers International, Vancouver, 2006 2011

Tumblr) I nDesign Wordpress Basic HTML

Project Coordinator, Avtar Bains, Investment Division Curiosity did not kill

Google Analytics

Led the design, production and coordination of m arketing campaigns for the cat.

product collectively totaling over $2.5 billion, which in turn led to the successful

sale of over 50 properties across Canada.

Created and organized content for both email and print m arketing campaigns,

some with budgets in excess of $100,000, and reported on conversion.

Produced and wrote alluring proposals that won m andates for assets totaling

Mobile: +1-604-***-****

over $1 billion.

Email: abqnic@r.postjobfree.com

Websites: www.sandraoconnell.com

www.talesfromabarstool.com

Twitter: @sandraoco

@talesfromabar

The Province Newspaper, June 26, 2012 Conglomerate Magazine, June 8, 2012

A FEW ACCOMPLISHMENTS

Provided blog coverage of

the social scene at the 2012

Toronto International Film

Festival for The Province

Newspaper.

Conducted a whimsical

interview with the legendary

Wolf Blass.

I nterviewed by Notable.ca

as a Notable Young

Professional to watch.

Worked as Associate

Producer on The Travel Guys

Norway television episode.

Grew a personal style

business for the fashion-

challenged of Vancouver.

Mobile: +1-604-***-****

Email: abqnic@r.postjobfree.com

Websites: www.sandraoconnell.com

www.talesfromabarstool.com

Twitter: @sandraoco

@talesfromabar

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