Paola FernandezRana

Email: abqm4g@r.postjobfree.com

Address: *** ******* **** ****

City: Weston

State: FL

Zip: 33327

Country: USA

Phone: 954-***-****

Skill Level: Management

Salary Range: $85,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Paola Fernandez Rana

803 Chimney Rock Road, Weston, Florida 33327

Cell phone: 954-***-****; E-mail: abqm4g@r.postjobfree.com

SUMMARY

Accomplished public relations professional with more than twenty-five years experience in the corporate and non-

profit sector. Skilled at community outreach, strategic marketing and partnership development on a local and

national level. Extensive experience organizing appearances and events with award-winning authors, high-profile

personalities and national political figures.

AREAS OF EXPERTISE

Special events Community relations Project management * Strategic media planning and positioning * Creation and maintenance of budget goals * Excellent interpersonal and team-building skills

EXPERIENCE

PROGRAM MANAGER

Miami Book Fair International/The Center at Miami Dade College, Miami, Florida 3/09-present

Responsible for planning, implementation and marketing of activities for The Center for Literature and Theatre at

Miami Dade College and its signature event, Miami Book Fair International, the largest and most prestigious book

fair in the U.S. The Fair attracts the top literary names from around the world, including Pulitzer Prize winners, Nobel

Laureates, political dignitaries, and celebrities. The Fair draws more than 300,000 visitors each year.

Responsibilities at the Book Fair:

Coordinate traditional and digital media pr and marketing strategy to promote Miami Book Fair International

and four hundred plus authors

Act as Book Fair spokesperson by making appearances on local media outlets including television and NPR

to promote author programming.

Work with publishing executives, publicists and literary agents to create a variety of quality programming for

high-profile authors.

Negotiate terms for presenting authors and dignitaries, coordinate travel, prepare contracts, and other logistics

for program guests.

Responsibilities at The Center:

Create innovative and expert programming for Miami Book Fair International and other Center programs.

Supervise and implement various reading initiatives, programs and workshops created for the benefit of MDC

faculty and students as well as the Miami Dade public school system and the general public.

Work closely with faculty to maximize author interactions and program effectiveness.

Act as liaison between The Center and various organizations such as The National Endowment for the Arts and

Miami based foreign consulates.

Participate in grant writing process, meeting budget goals and year-end reporting.

DIRECTOR OF PUBLIC RELATIONS 5/02-2/09

Health Communications Inc., Deerfield Beach, Florida

Created and implemented marketing and public relations strategies for the company`s trade book line and

best selling Chicken Soup for the Soul series. Managed multiple projects per title, including national media

tours, special events, and author appearances.

Identified key media opportunities and nurtured relationships with the press

Managed, marketing and public relations strategies to meet project goals

Created promotional and sales support material

PUBLIC RELATIONS/MARKETING CONSULTANT 5/01-4/02

Investment Equity Construction Corporation, Delray Beach, Florida

Created national campaign for company CEO to promote the release of his debut book on achieving extreme

success in business. (Wiley; February 2002)

Advised client on all aspects of book`s publication from jacket design to marketing strategy and advertising

Created extensive press package and promotional materials

Engineered 20-city, cross-country media and lecture tour

Secured interviews and features in major electronic and print media

DIRECTOR OF PUBLIC RELATIONS 4/90-11/97

Anchor Books/Doubleday, New York City

Planned publicity campaigns for fiction and non-fiction authors, celebrities and award-winning writers,

guiding a number of them to New York Times bestseller status. Nurtured and maintained close working

relationships with booksellers, writers, producers, event coordinators, and the press, as well as, supervising

a staff of approximately 6-10 junior and senior level publicists. Responsible for establishing and meeting

departmental and promotional budget goals. These goals were successfully met each quarter.

EDUCATION

B.A. COMMUNICATIONS and POLITICAL SCIENCE, University of New Hampshire

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