Joy A. Kennelly resume

JOY A. KENNELLY

**** ********* #***, ********* *****, CA 90266

Ph: 310-***-**** mobile Email: abql5t@r.postjobfree.com

SKILLS / QUALIFICATIONS

AREAS OF EXPERTISE

Digital Marketer Online PR Leadership skills

Blogs in Top 10 Google Searches Published Writer Online Community Builder

Proactive Self Starter Creative Development Blogging & Branding Speaker

Social Media Strategist Brand Optimization SEO Skills

HONORS

2000 International Who s Who of Information Technology

2005 & 2006 Who s Who in Business & Finance

PROFESSIONAL EXPERIENCE

PATCH, Hermosa & Redondo Beach, CA 2010

Freelance Contributor

Covered Redondo Beach Veterans Memorial Groundbreaking & profile Hermosa Beach residents

(Bo Bridges, Dr. Alice Villalobos and others pending)

THE JOY WRITER PR & MARKETING, Manhattan Beach, CA 2003-2009

Public Relations/Marketing Strategist (www.linkedin.com/in/joykennelly, and

www.facebook.com/socialmediastrategistjoykennelly)

Award-winning PR & Marketing skills in entertainment, architecture, travel, fashion, & lifestyle

Copywriting, online marketing, public relations & event production for companies (The Shore, VOX

DJs, John Forrester & Associates, Travel & Play Co), celebrities and high profile executives (Chef

David Linville, Actor Domiziano Arcangeli, Animax Health President, Mike Lesner), and

organizations (American Institute of Architects, LA Inc), among others

Concept creation and web producer of web sites and blogs; extensive online community

development on Facebook and Linkedin and experienced with other tools Twitter, DIGG, etc.

Successful SEO efforts resulted in clients consistently appearing in Top 10 Searches of Google.

LOS ANGELES CONVENTION & VISITORS BUREAU, Los Angeles, CA 2002 & 2007

Contract Writer/Publicist (www.lacvb.com, www.laphototour.com, www.seemyLA.com)

Wrote & pitched press releases promoting events, venues, what s new, future developments and

conferences taking place in Los Angeles including Disney, Universal, LA Zoo, MOCA, LACMA, Our

Lady of the Angels Cathedral, Staples Center, The Bridge & other LA attractions.

Wrote navigational copy for LA Photo Tour website utilized by journalists world-wide

Researched, wrote & edited Ralph s/LA Inc s Getaway LA multi-level integrated advertising

campaign involving over sixty Los Angeles hotels.

PENTON MEDIA S MEDIA AND ENTERTAINMENT FESTIVAL, Los Angeles, CA 2000-2001

Contract Event Producer (www.penton.com)

Created and produced Internet World s first online festival generating over 100,000 unique hits in

first three weeks. Produced Paramount Picture s Awards Ceremony and video promo reel for 2500

attendees and secured celebrity presenters.

Web site honored by Earthlink as One to Watch. Oversaw 60 filmmakers, 5 judges, staff, web

developers, copywriters, designers and $250,000 budget (cost, rate, and schedule.)

Joy A. Kennelly Resume

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THE CREATIVE GROUP/RUBIN POSTAER DIRECT, Santa Monica, CA 2000

Contract Project Manager (www.acura.com, www.rpa.com)

Created marketing plans and pre-produced all aspects of Acura s first sponsorship & VIP Hospitality

Tent and car display for the New Orleans Jazz and Heritage Festival (500,000 attendees) including

Acura s ten-city tour following festival. (Half-million dollar budget)

EDUCATION/TRAINING

Bachelor of Arts, Consumer Relations / Journalism Seattle Pacific University, Seattle, WA

Associates of Art, Fashion Merchandising, El Camino College, Torrance, CA

Public Relations Certificate Coursework UCLA, Los Angeles CA

Stephen Covey s 7 Habits of Highly Effective People Signature Program, Gardena, CA

Stephen Covey s Leadership Foundation Workshop, Gardena, CA

SPEAKING ENGAGEMENTS

Marina Pacifica Job Club Blogging: What s the Story?, Guest Presenter

Blitztime, Women in Biz Blogging: What s the Story?, Guest Presenter

Navigating Hollywood's Storywork Entertainment Seminar Public Relations 101, Speaker

Independent Writer s of Southern CA (IWOSC) Branding Seminar Panelist

Social Media Optimization Summits Beyond Facebook, Twitter and LinkedIn: Introducing,

Combining, and Leveraging New Opportunities to Boost Your Brand Workshop Leader

CONTRIBUTING WRITER

The Blogger s Bulletin

LA Fashion Week

PRO BONO WORK 2006 present

Volunteer & Blogger for High-End Fundraisers & Charity Events Walk With Sally, PS I Love

You, Surfrider s 25th Year Anniversary, Coach John Wooden's Pyramid of Success Awards

Ceremony at HAX, and Feed My Starving Children

Launched successful Social Network Live networking events all over Los Angeles.

Founded and produced South Bay Professional Connection events designed to promote local

businesses and professionals held in the South Bay with numerous local media mentions;

featured Musician John Pieplow and benefited Surfrider Foundation, American Cancer Society

Produced & marketed 2008 Hermosa Beach Christmas Village featuring over 30 retail stores,

restaurants and services which benefitted Project Needs

LA Fashion Week blog coverage of prominent LA Fashion Designers (Kevan Hall, Louis

Verdad, Sue Wong and more) since 2006

VIP & Media Escort for The Women s Conference, the Nation s Premier Forum for Women

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