Marketing Sales

Alma Weinstein

Email: *********@********.***

Address: * ******* *****

City: Bardonia

State: NY

Zip: 10954

Country: USA

Phone: 917-***-****

Skill Level: Experienced

Salary Range: $65,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

ALMA L. WEINSTEIN

Bardonia, NY 10954 * 917-***-**** * *************@*********.***

EXPERIENCED B2B MARKETING PROFESSIONAL

I am a marketing professional with diverse experience in growing sales/attendee revenue, market share, and profitability

within cross-vertical businesses. Innovative and creative problem solver, with the ability to analyze businesses and

markets, develop strategic and tactical plans to achieve sustainable growth and profit improvements with full marketing

budget responsibility.

AREAS OF EXPERTISE

-- Email Marketing/Direct Mail

-- Event/Tradeshow Planning

-- Vendor/Agency Relations

-- Social Media/Digital Marketing

-- Sales Support/Sales Training

-- Creative Development/Execution

-- Competitive Marketing Analysis

-- Web Analytics

-- Profit/Loss Responsibility

-- Market Research

-- Database Analysis & Management

-- Audience Segmentation

Proficient in MS Office -- Meeting Management Systems (Starcite, Cvent, Convention Data Services) -- Google Adwords,

Google Analytics, Omniture -- Online Survey Programs (SurveyMonkey, Insight Express, Vovici) -- Basic knowledge of

HTML, Photoshop -- Fluent in Spanish

PROFESSIONAL EXPERIENCE

GARTNER, INC. - STAMFORD, CT - (2011-2012)

Marketing Manager

Successfully developed marketing strategy and implemented marketing activities to achieve attendee and revenue goals

for an event portfolio.

Key Contributions & Activities

-- Exceeded revenue and attendee goals for the Master Data Management Summit by 40%.

-- Developed, negotiated and sustained association and media partnerships based on target audiences resulting in 15

new media partnerships for 2012.

-- Developed formal marketing plans including, budget, audience segmentation, message, channel and touch

strategies.

-- Developed external list strategy for assigned events and worked with Database Management to identify appropriate

list vendors, rent lists, and managed their use.

-- Responsible for the development and execution of social media and web content strategy for assigned events.

NIELSEN BUSINESS MEDIA/PROMETHEUS GLOBAL MEDIA - NEW YORK - (2006-2011)

Associate Marketing Director

Successfully developed and executed end-to-end digital marketing strategies for conferences and events including

Billboard's Latin Music Conference & Awards, The CLIO Awards, Hispanic Retail 360, Voz Latina, Social Media

Strategies, Key Art Awards, and Commercial Property News Conferences.

Key Contributions & Activities

-- Drove overall strategy for increasing online revenue through new customer acquisition and customer retention for a

75% increase in attendee revenue over two years.

-- Developed compelling digital campaigns (domestic and international) to increase attendance by 65% over 3 years.

-- Set pricing, created registration website and managed attendee registration process internally and onsite.

-- Optimized digital marketing channels, including SEO, SEM, email marketing, social media, and website UI across

conference websites.

-- Created and implemented reports measuring campaign response for each marketing activity and provided regular

updates to internal team and management.

-- Negotiated contracts, managed vendors, solicited RFP's, and outsourced projects.

-- Launched social networking sites to create brand awareness, online communities and generate buzz and hype.

-- Conducted in-depth research and competitive analysis to identify key trends and issues in the targeted industry.

-- Managed and tracked marketing budget with a strong focus on ROI.

-- Developed email strategies for best practices, opt-out, and list usage policies.

McGRAW-HILL CONSTRUCTION - NEW YORK, NY (1989 - 2005)

Director, Marketing Research

McGraw-Hill Construction serves more than one million professionals within the $3.4 trillion global construction

community. Defined strategy for and developed, executed, and managed comprehensive, print and online marketing

initiatives designed to maintain and increase revenue for McGraw-Hill Construction.

Key Contributions & Activities

-- Successfully executed research plan that supported the development of the McGraw-Hill Construction Network. The

new integrated online platform generated nearly $20 million in revenue in 18 months.

-- Implemented and executed Sweets' strategy at construction industry trade shows.

-- Played integral role in product development and online marketing activities for Sweets Catalog Files, sweets.com and

Sweets Directories.

-- Collaborated with account managers by making sales calls and presentations to key building product manufacturers.

-- Created and maintained sales training program for approximately 50 account managers.

-- Led and directed website analysis and reporting for sweets.com utilizing Web Trends. Created and implemented

monthly, customized online web reporting for 2,200 customers.

-- Led the Sweets Core Value Research Initiative that resulted in the development of a new value proposition that

generated over $2.5 million in new business.

-- Successfully executed the research plan supporting new branding initiative that lead to the creation of McGraw-Hill

Construction as the master brand for FW Dodge, Sweets, Engineering News-Record, and Architectural Record.

-- Conducted market share analysis for Architectural Record and Engineering-News Record.

-- Prepared and successfully managed $1 million marketing research budget.

-- Member of team that successfully executed "voice of the customer" research program that won a Corporate

Achievement Award in Marketing.

EDUCATION

Bachelor of Business Administration, Marketing & Consumer Research

CUNY - Bernard Baruch College - New York, NY

AWARDS

-- McGraw-Hill Construction Network Award of Excellence

-- McGraw-Hill Corporate Achievement Award in Marketing

-- Recipient of the New York State PTA Honorary Life Member Award

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