Guy Hadnot

Email: abqfms@r.postjobfree.com

Address: **** ***** **** *****

City: Gilroy

State: CA

Zip: 95020

Country: USA

Phone: 408-***-****

Skill Level: Management

Salary Range: $130,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Guy La`Mont Hadnot

9202 Crest Hill Court, Gilroy, CA 95020

Phone: 408-706-429 Email: abqfms@r.postjobfree.com

Summary of Qualifications

An innovative marketing and product management professional with demonstrated strong performance leading marketing programs/projects with multi-functional teams towards a unified objective; managing product/service lifecycles; and delivering effective solutions. Core strengths in delivering a customer-centric and data driven analytical approach, coupled with an affinity for enabling team success.

Professional Experience

APEX Systems Inc 07/2012 - 12/2012

Senior Product Management Consultant - Commercial Deposit Products

Reported to SVP Product Management and responsible for leading coordination of various multi-faceted projects:

* Lead cross-functional project team to analyze behavioral and transactional indicators designed to identify large corporate customer for conversion to middle-market products.

* Responsible for development of business case, impact analysis, strategic implementation, roadmap, internal and internal and external communication.

* Lead customer conversion project in which 10,000 consumer customers were converted to a business account with a 82% conversion and retention rate.

AAA Insurance Exchange 04/2011 - 04/2012

Senior Development & Innovation Manager - Auto Insurance Group

Reported to Product Development and Management Executive while managing team of 5 employees. Responsible for all phases of product development including; ideation, concept development, business case, functional and business requirements, product launch, training, marketing and analysis.

* Successfully negotiated contract, developed and launched pilot for innovative product offering (Usage Based Insurance) exceeding targeted acquisition projections by 14%

* Developed and implemented fully-integrated, nation-wide product strategy and roadmap resulting in 6% increase in target acquisition and 4% portfolio growth.

* Streamlined product development methodology and platform to accelerate product development efforts leveraging a customer-centric approach.

* Implemented primary and secondary market research initiatives designed to gain actionable member insights and deliver marketing strategies and tactics with compelling messaging and value proposition.

* Conducted on-going product education and sales training for under-performing markets based upon sales insights from top performers increasing sales in identified markets by 4%.

Bank of the West 01/2007 - 04/2011

Vice President and Group Product Manager - Card Services Division 04/2008 - 04/2011

Promoted to Group Product Manager responsible for management and development of team of 4 employees. Responsible for profitability and lifecycle management of suite of consumer and business credit, debit and pre-paid card products.

* Effectively managed $5MM budget growing portfolio by 8% year over year and reducing attrition rate by 6% through implementation of strategic acquisition, retention and risk mitigation campaigns.

* Created direct response channels from the ground up including educating the c-suite and managing cross functional teams including CRM, sales, operations, legal, compliance, risk and customer service.

* Led redesign of the rewards platform to support integration and cross-sell to secondary products (i.e., mortgage, unsecured loans, etc).

Product Manager - Card Services Division 01/2007 - 04/2008

Reported to Division Head and responsible for growth of credit card portfolio which was brought in-house after being managed by subsidiary.

* Created multi-channel marketing campaigns (online and offline) targeting recently closed accounts with a -re-acquisition- rate of 21% within 30 days and 8% within 120 days.

* Maintained awareness of market landscape and regulatory issues to support creation and implementation of strategic initiatives.

* Based upon market gap analysis, lead the development and launch of several products including; reloadable, general purpose prepaid products targeting the student, gift and travel segments

* Launched Small Business Rewards credit card including creation of business case, vendor analysis and assessment, platform integration, market analysis and product deployment with YOY growth of 6%.

* Responsible for management of all aspects of nationwide co-brand credit card cross-sell program including product development, pricing, promotion and strategic planning.

Kaiser Permanente 06/2005 - 01/2007

Director of Innovation & Marketing - Member Financial Services

Reported to SVP of Product Management and innovation with primary responsibility for development and marketing of new healthcare credit card and HRA/HSA debit card products including; design, functional and business requirements, launch strategy and growth.

* Developed B2B and B2C marketing strategies and plans for product suite, including market analysis, (market research, sizing and segmentation) and competitive intelligence.

* Responsible for planning marketing activities, creating associated collateral, identifying channels of distribution and web content development and positioning for health care financial services product suite.

* Successfully utilized combination of direct and grass-roots marketing strategies including; direct mail, tabling, promotions and incentive-based sales to exceed sales goals.

VISA U.S.A. Inc. 05/2003 - 06/2005

Director - VISA Marketing Consulting

Reported to Group Director and worked with top tier VISA issuer to identify opportunities and deliver strategies, tactics and campaigns to grow and retain business.

* Performed financial analysis and market impact analysis for current and proposed products, programs and initiatives including; acquisition and retention costs, pricing, profitability and market penetration.

* Managed various agency relationships including: creative, market research and strategic planning.

* Introduced Early Month on Book (EMOB) on-boarding communication strategy and marketing campaign resulting in a reduction of 120 day attrition by 10% and 6 month attrition by 17%.

* Launched several direct mail promotional campaigns targeting customers who have been inactive for up to 120 days with an average response rate of 13%.

HSBC Card Services 04/1999 - 05/2003

Vice President and Program Manager - Credit Card Services

Responsible for management of product portfolio including; product lifecycle, pricing, promotion, placement, competitive analysis, profitability and risk management

* Provided subject matter expertise and support to Sales team by creating solutions for clients, attending sales presentations, organizing market roundtables and leveraging innovative approaches.

Education

Bachelor of Arts Degree in Philosophy, University of California, Irvine

Completed core courses in Marketing and Finance as part of Concurrent Enrollment Program, University of California, Los Angeles Graduate School of Management

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