Diana Cesario

Email: abqea3@r.postjobfree.com

Address: **** ******** *****

City: Dallas

State: TX

Zip: 75248

Country: USA

Phone: 972-***-****

Skill Level: Management

Salary Range: $80,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

DIANA GOLD CESARIO

7610 Mullrany Drive, Dallas, TX 75248 972-***-**** abqea3@r.postjobfree.com

PUBLIC RELATIONS/MARKETING COMMUNICATIONS/SOCIAL MEDIA

Innovative PR and marketing communications professional with more than 20 years of experience building brand and product awareness, creating strategies to increase market share, and generating product launch excitement through compelling events, press releases and highly effective social media campaigns. Develop successful media relationships, allowing valuable national print and broadcast media placements. Create attention-grabbing media outreach and video news releases, train and prepare executives for media interactions and direct activities of external PR agencies.

Areas of Expertise

Product Launches Media Kit Creation PR Media Placements Social Media Event Planning

Brand Awareness Writing for All Media Public Spokesperson Crisis Communications

Budget Management Staff Supervision External Agency Management Sponsorships

professional experience

MetroPCS, Richardson, TX

Manager, Marketing Communications, 2008-2012

Created strategies to raise brand and product awareness through consumer, tech, trade and social media channels. PR liaison for 14 regional offices. Developed and directed community and grassroots programming. Directed 11-person PR agency team's activities. Wrote/edited press releases, launched social media programs, produced product announcements, managed corporate interview process, conducted interview preparation and developed briefing document development.

Key Accomplishments:

Under my PR direction, increased PR coverage 35% as MetroPCS became a Tier 1 cellular carrier having reached close to 10 million subscribers.

Drove 176,000 YouTube views with celebrity program launch featuring iconic entertainer, Snoop Dogg. Earned Marcom Social Media Campaign award and Digital Marketing Campaign Award honorable mention.

Worked with Human Resources to fine-tune internal company communications and newsletter copy.

Directed production of internal heritage video focusing on company's past and future direction.

Managed $2.8 million budget.

Created Richardson Independent School District "Teaching and Technology" Award, managed company community scholoarship program as well as launched After-School All-Stars, a nationally recognized after-school program for inner-city children.

THE SHOPS AT WILLOW BEND, Plano, TX

Director, Marketing and Sponsorship, 2006-2007

Oversaw all marketing and PR efforts for 1.3-million-square-foot shopping center. Purchased media for all print and outdoor advertising. Helped more than 150 tenants promote their businesses within the local market. In charge of public relations outreach, media pitches, and program development. Conceived and directed promotional events. Created/edited newsletter and online content.

Key Accomplishments:

Developed and executed revenue-generating sponsorships with businesses and organizations including the center's second largest sponsorship with Medical Center of Plano.

HOTELS.COM, Dallas, TX

Manager, Corporate Communications, 2005

Gained travel and tourism media placements promoting nation's leading online hotel retailer. Developed hotel partner relationships to achieve valuable local media coverage.

Key Accomplishments:

Commanded media launch of online business' updated website, developed effective media teasers.

DIANA GOLD CESARIO, Page 2

7610 Mullrany Drive, Dallas, TX 75248 972-***-**** abqea3@r.postjobfree.com

MARY KAY, INC., Dallas, TX

Manager, Corporate Communications, 2000-2005

Enhanced corporate and brand image as well as employee motivation and loyalty by developing internal and external communication strategies. Served as company spokesperson and trained executives for media appearances. Oversaw activities of national PR agency to place stories with national beauty/fashion magazines. Wrote press releases, pitched stories, and directed video news releases to improve broadcast PR opportunities. Directed quarterly media launches to New York beauty press to promote new product launches.

Key Accomplishments:

Regularly achieved national article placements focused on products and personnel.

Success of Velocity product launch, new teen product line, to New York beauty press resulted in Public Relations Society of America Bronze Quill Award and Institute for Public Relations Big Apple Award.

GALLERIA SHOPPING CENTER, Dallas, TX

Manager, Public Relations and Special Events, 1996-2000

Created and executed PR and promotional strategies. Conceived and produced innovative promotional events. Wrote and produced tenant newsletters, advertising copy, brochures, and video news releases.

Key Accomplishments:

Maintained market share in upper-income demographic as well as status as in-bound tourism "destination of choice."

Produced high-interest video new release of annual Christmas event with satellite uplink, achieved 25 million impressions nationally. Garnered coverage on "Good Morning America".

One of six 1997 worldwide PR nominees for International Council of Shopping Center's Maxi Award.

JCPENNEY CO., Plano, TX

Manager of Public Relations-Women's Division, 1993-1996

Coordinator of Public Relations-Men's/Children's Division and Home Division, 1991-1993

Facilitated media product placements and interviews with company executives, created innovative press kits, and directed special events to build image and awareness of specific divisions. Coordinated all aspects of photo shoots, from talent and location booking to art direction. Worked directly with store managers in local markets to promote new product launches.

Key Accomplishments:

Achieved several front page coverage placements due to fashion presentations in New York.

Achieved broadcast coverage on "Phil Donahue" and "The Oprah Winfrey Show".

EducatioN

Texas Tech University, Lubbock, TX, Bachelor of Arts (cum laude), English/Communications

Professional/PERSONAL development

Graduate of Leadership Plano, Plano Chamber of Commerce, Plano, TX, Graduate, 2006

Volunteer for Traffick 911, Hope's Door and the Richardson Independent School District

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