MALLORY LOREN WOODROW
WWW.MALLORYWOODROW.COM
Phone: 248-***-**** E-mail: abqe10@r.postjobfree.com
Summary
Mallory Woodrow is a social media marketing professional and writer who specializes in search engine visibility and social media strategy. She is currently the social marketing lead for the Kao Brands US which includes Jergens, Cur l, Bior, Ban, and John Frieda. Her writing has appeared on publications such as Forbes, Mashable, Entrepreneur Magazine, and Social Media Examiner and been published in New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications by Richard T. Cold with Foreword by Google’s Michal Lorenc. In her spare time, she acts as an adjunct professor for the Google Online Marketing Challenge and is a founding member of the Social Media Association of Michigan.
PROFESSIONAL EXPERIENCE
March 2011-Present Enlighten Ann Arbor, MI
Social Marketing Manager, Kao Brands
Lead Enlighten’s social marketing efforts for Jergens, Cur l, Bior, Ban, and John FriedaOversee the management of 1.2 million likes Increased Facebook brand impressions and post reach by nearly 50% since implementation of sharable visuals Plan, develop, and implement social marketing strategies that include elements such as promotions, blogger outreach, visuals aimed at virality, and social influencer penetrationPrepare and present monthly content schedules, program overviews, and analytics reports for client reviewAct as the lead contact with clients for all social marketing efforts related to the Kao Brands Work with creative team to develop compelling Facebook visuals to maximize reach and engagement Work with engineering team to develop engaging applications and content pages on social platformsExpand audiences, build followings, generate compelling content, and increase interactions via Twitter, Facebook, Pinterest, and other social platformsAct as the copywriter and voice for all Kao Brand socialResearch and inform clients on new social media platforms, best practices, and happenings and make recommendations for new social marketing projectsWork on new business strategy across the board
May 2012-Present The Daily Muse
Contributing Writer, Online Marketing
May 2011-Present Social Media Examiner
Contributing Blogger, Social Media
May 2011-present Entrepreneur Magazine Irvine, CA
Contributing Writer, Social Media and Technology
September 2010-March 2012 Netvantage Marketing East Lansing, MI
Director of Social Media, Digital StrategistWorked with clients such as DTE Energy, Gordon Food Services, LiquidWeb, General Motors, and others on social media, PPC, and SEO campaigns Developed and implemented social media strategies that include elements such as promotions, blogger outreach, and social influencer penetration Created and executed promotions on Facebook third party applicationsMeasured social media campaigns’ ROI and other relevant metrics using reporting tools such as Google Analytics, SproutSocial, and othersExpanded audiences, build followings, generate compelling content, and increase interactions via Twitter, Facebook, and other social platforms Identified key social influencers within clients’ market and foster working relationships Directed a team of 2-3 on best practices for daily social media posting Authored blog posts, articles, newsletters, press releases, and media advisoriesConducted onsite audits and provided recommendations for page elements to improve search engine visibilityUtilized SEOmoz, Ontolo.com, MajesticSEO, Yahoo Open Site Explorer, and other SEO tools to obtain competitor information and to seek out link opportunities Developed ad copy, set cost structure, track results, and optimize campaign results to improve ROI
June 2010-July 2011 Nicholas Creative East Lansing, MI
Social Media ConsultantDeveloped Social Media strategies, conducted target market research, expanded audience, generated interesting content, and increased interactions via Twitter and Facebook
May 2009-December 2010 GiftZip.com East Lansing, MI
Director of Media Relations, VP MarketingCreated, developed, and maintained Social Media presence via Twitter, Facebook, and other relevant platforms (Increased overall Social Media following by more than 11,000 likes and followers with strong influence and engagement scores)Conducted keyword research, authored content optimized for search, and increased search engine visibility GiftZip.com now ranks 1st for the term eGift cards in Google SearchWorked on ad campaigns via Facebook Ads, Google Adwords, and StumbleUponWorked with brands such as Sephora, Moosejaw, and Meijer on exclusive promotionsAuthored and distributed press releases, media advisories, and marketing materials to increase online visibility Acted as the lead spokesperson for all awards, events, and expositionsAggregated retailers via Affiliate providers such as LinkShare, Commission Junction, and Google Affiliate NetworkResponsible for measuring ROI and making recommendations for improvement and/or continued successIncreased brand awareness by conceiving and implementing promotions on social platformsFostered working relationships with Bloggers, online media outlets, and key social media players
Spring 2010 Google Online Marketing Challenge Albion, MI
Online Marketing Team MemberCreated and managed an online marketing campaign using Google AdWords for Michigan PrintsConducted in-depth interviews with both customers and company executives to uncover the needs and search behavior of the target marketDeveloped ad copy, set cost structure, tracked results, and optimized campaign results to improve ROIIncreased brand awareness by increasing website traffic by 300% during the campaign period
July 2009-September 2009 WJR’s Greening of the Great Lakes East Lansing, MI
Associate Producer
Established social media presence from the ground up including actual creation of accounts and implementation of promotions
Attracted 1200 Likes on Facebook with significant engagement
Developed Social Media strategies, conducted target market research, expanded audience, generated interesting content, and increased interactions via Twitter and Facebook
Conducted research on potential guests for the talk show and conducted pre-interviews
EDUCATION
September 2011-present University of Michigan Ann Arbor, MI
Social Network Analysis Certification
Albion College Albion, MI
Bachelor of Liberal Arts DegreeMajor: Political Science, Minors: English, Economics and ManagementConcentrations: Honors Gerstacker Institute for Professional Management, Gerald R. Ford Institute for Public Policy Honors: Gamma Sigma Alpha: Greek Academic Honors, Alpha Lambda Delta National Honors, Pi Sigma Alpha: National Political Science Honors, Sigma Tau Delta: International English Honors, Kappa Alpha Theta