DAVID ALAN HUGHES

** **** **** ******, #***

New York, NY 10023

H: 212-***-**** C: 646-***-**** abqd3v@r.postjobfree.com

SUMMARY

Advertising Professional with many years of experience in direct mail advertising with solid

creative, organizational and managerial skills. Highlights include:

Sharp focus on schedules resulted in always meeting deadlines in an extremely fast-paced

environment.

Strong people skills translated into successfully managing designers and copywriters as

well as freelance staff.

Accomplished team player skills made interaction with marketing and editorial a productive

and pleasant experience.

Detailed oriented with ability to make quick decisions which created smooth workflow.

Consistently increased book club membership and sales by creating winning catalogs and

print ads: InsightOut female package lifted response 109%; InsightOut male flashy package

lifted response 41% as well as getting a 24% lift in Out magazine; Mosaico celebrity

package lifted response 25%.

Created the newest book clubs for the company s growth, overseeing the process from

concepts to the finished direct mail package.

Wrote concept copy for the newest book clubs and special projects.

PROFESSIONAL EXPERIENCE

Pasteur Publishing, New York, NY 2007-Present

Creative Copy Manager

Responsible for managing copy for direct mail and e-mail mailings.

Responsible for writing and overseeing writers for direct mail projects.

Responsible for overseeing all continuities programs.

Major involvement in new product development.

SPIEGEL, New York, NY 2005-2006

Creative Copy Manager/ Voice of Spiegel

Responsible for all editorial copy for advertising including catalogs, print ads, flyers and e-mails.

Responsible for writing all editorial copy, headlines, contributors bios and interviews for the

catalogs and any other promotional pieces and advertisments.

Acted as the creative copy leader in meetings with marketing and design and buying teams.

Managed the Spiegel internet copywriter.

BOOKSPAN, Garden City, NY 2001-2005

Creative Copy Director

Responsible for all copy for advertising including catalogs, print ads, flyers and e-mails.

Managed copywriters for existing book clubs, Internet e-mails, special projects and new

product development.

Acted as the creative copy leader in meetings with marketing and editorial departments.

Created copy for Bookspan s newest book clubs, from concepts to the initial launch.

DAVID ALAN HUGHES Page 2

Successfully supervised copywriters as well as freelance staff maximizing creative output.

Acted as liaison between the creative department and marketing/editorial departments

regarding copy issues, employing tact and patience which resulted in productive outcomes.

Acted as a troubleshooter, solving problems for staff and interdepartmental team players to

keep work flowing.

BLOOMINGDALE S, New York, NY 1996-2001

Advertising Department

Wrote promotional copy for Bloomingdale s including catalogs and print ads.

Increased sales by writing winning copy for women s men s and children s fashion

advertisements.

Created seasonal catalog, newspaper and magazine campaigns to promote the latest

fashion trends.

Met with buyers to brainstorm and discuss the upcoming catalogs, newspaper and

magazine ads.

Created branding concepts and materials for Bloomingdale s own labels.

HERSHEY COMMUNICATIONS (Formerly Commercial Graphics, Inc) 1991-1996

New York, NY

Copy Director

Produced direct-mail catalogs

Managed all aspects of copy production from manuscript to blueline for Bloomingdale s,

Bon Marche, One 212 and other clients.

Made all copy revisions.

Hired and supervised freelance proofreading staff.

Acted as liaison with clients, account managers, production staff and art directors.

PLUZYNSKI & ASSOCIATES, New York, NY 1989-1991

Copy Coordinator

Produced direct-mail catalogs for American Express, Coach, AT&T and others.

Managed all aspects of copy production.

Supervised freelance proofreading staff.

EDUCATION

Catawba College, Salisbury, NC

BA English Literature/Theatre and Speech Education

SPECIAL SKILLS

Quark Xpress, InDesign, Microsoft Word, Copywriting, Copy Editing, Acting and Voiceovers.

HOBBIES

Watercolor painting, bike riding, gardening, cooking, walking my Westie, Buddy.

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