Katherine Winterbottom

**** **** ** *, *******, WA, 98103 abqcy5@r.postjobfree.com 860-***-****

Education

About

University of Michigan May 2012

Top-tier MBA/MS

Dual-Degree: MBA Master of Science, Information

HCI Candidate with

Concentration: Marketing, Strategy, User-Centered Design

confident blend of

business acumen,

Dartmouth College 2004

technical prowess,

BA, African & African American Studies

and creative

problem-solving

Experience skills.

Keurig Summer, 2011

Reading, MA

Digital Marketing MBA Associate Keen ability to

Led strategic assessment of customer loyalty program, identifying opportunities to recognize trends and

drive incremental growth in direct channel among high-value customer segments patterns in large data

Spearheaded customer survey and conducted in-depth interviews, sourcing key sets and make sound

metrics and generating holistic profile of auto-delivery customers recommendations on

Collaborated with colleagues across functions to identify relevant data sources; used business strategy.

advanced data mining techniques to identify behavior-based purchase segments

Skills

Network for Good Summer, 2010 Languages

Washington, DC

Business Development Intern Python

Analyzed product line performance for leading online donation processing platform Perl

powering $100 million annually through third-party applications Java

Conducted key market research and presented recommendations for long-term HTML/CSS

marketing strategy, including increasing brand recognition via social media PHP

SQL

eBay Inc. March-May, 2010

San Jose, CA

Consultant, Seller Software Solutions Methods

Analyzed seller tools program, evaluating potential for value creation for diverse Heuristic Evaluation

constituents including third-party developers, sellers, and end-users Usability Testing

Presented recommendations and key findings to VP of Seller Experience Contextual Inquiry

Personas

Grassroots.org 2006-2009 Scenarios

New York, NY

Interim Executive Director, 2008-2009

Re-engineered customer interface, leveraging insights from site analytics and survey

data and securing $50,000 in funding for development of unified platform; resulted in Additional

88% increase in average service utilization rate per client

Founding Board

Spearheaded customer service improvement campaign, implementing annual client

Member, Takes All

survey, ongoing customer interviews, and trouble-ticket system to track service

Types (nonprofit

delivery; led to dramatic decline in client attrition

using social media to

Created interactive digital marketing education series, partnering with independent

mobilize blood

SEO/SEM firms to develop curriculum, resulting in 58 nonprofit-firm pair matches

donors)

Director of Marketing & Outreach, 2006-2008

Hiked over 500 miles

Developed recruitment plan to increase nonprofit membership through digital

of Appalachian Trail.

marketing and conferences, raising new member application rate by 88%

Analyzed existing click-stream and created structure for new website based on

consumer insights

Ohio Community Computing Network 2005-2006

Columbus, OH

Marketing and Outreach Coordinator

Developed e-mail marketing campaign for statewide technology conference,

resulting in 63% increase in attendance over previous year

Richard Akwei Technology Project 2004-2005

Accra, Ghana

Founder, Dartmouth Post-Grad Fellow

Built lab and taught computer literacy to 300 students and faculty members

March 2012

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