Instructional Technology and Distance Education
Fischler School of Education and Human Resources
Nova Southeastern University
Contents:
PART I - Summary Sheet
PART II - Complete Resume
For
Michael R. Simonson
http://www.nova.edu/~simsmich/
Program Professor
Instructional Technology and Distance Education
January 2011
PART I: Resume Summary Sheet
Name: Michael R. Simonson
1750 NE 167th St. Instructional Technology and Distance Education
Address:
Nova Southeastern University
North Miami Beach, FL 33162;
abqbtf@r.postjobfree.com; abqbtf@r.postjobfree.com
Birthdate: July 24, 1945
Degree: Ph.D. - University of Iowa
Professional Position: Program Professor, Instructional Technology and Distance Education
Nova Southeastern University
Editor, Quarterly Review of Distance Education and Distance Learning Journal
Awards: Presidential Award 2006 for dedicated service to the Association for Educational
Communications and Technology.
Annual Achievement Award 2001 Association for Educational Communications and
Technology
Outstanding Contributions to Research on Distance Learning - 1998 (3rd) & 1995 (1st)
U.S. Distance Learning Association
Innovators Award - 1998 - Iowa Distance Learning Association
Excellence in the Field of Educational Research and Evaluation - 1997
Evaluation of the Vision 2020 Project
Iowa Educational Research and Evaluation Association - 1997
Hall of Fame Member - Ames Convention and Visitors Bureau - 1996
Lamplighter Award for Outstanding Service-Iowa Educational Media Association - 1989
Publications: a) Refereed Journal Articles - 46
b) Refereed Book Chapters - 12
c) Refereed National Convention Papers - 47
d) National Level Journal Articles - 42
e) National Level Short Articles - 9
f) Tests - 2
g) Textbooks - 5
h) Monographs - 4
i) Book Reviews - 7
Grants: a) Outside agencies: 24 funded (Total grants since 1990 =~ $3 Million)
b) Internal: 7 funded
Organizational Positions: a) Editor, Quarterly Review of Distance Education and Distance Learning Magazine
b) Chief Executive Officer, Technology Research and Evaluation Systems
c) Editor, Proceedings of Selected Research Paper
Presentations at Annual Conventions of AECT - 1979-2007
d) President, Iowa Educational Media Association - 1985-1986
e) President, Research and Theory Division (RTD)
of the Association or Educational Communication and Technology (AECT) 1982
f) Captain, United States Marine Corps 1968-1972
Courses Taught: Distance Learning Leadership
Foundations of Distance Education
Instructional Media
Technology in Education
Statistics, Research and Evaluation
Instructional Design
Trends and Issues in Instructional Technology and Distance Education
Computer Literacy
Video Production
WWW/Internet Course Design
Consulting: Twenty projects and organizations since 1985 Currently US Army Research Institute
2
3
PART II
Complete Resume
1. EDUCATION and PROFESSIONAL POSITIONS
A) Degrees:
Doctor of Philosophy (Ph.D.) - 1975
University of Iowa - Major: Education (Instructional Systems Design)
Dissertation Title: Videotaping of Consonant or Dissonant Student Attitudes:
Effect on Subsequent, Attitude, Effort, and Achievement
Master of Science - 1972
Iowa State University - Major: Education (Instructional Media)
Bachelor of Science - 1967
Iowa State University - Major: History, Government, and Philosophy
Teacher Certifications Social Studies, Mathematics & School Media Specialist
B) Professional Positions:
Program Professor, Instructional Technology and Distance Education
Nova Southeastern University, Sept 1, 1998
Professor of Curriculum and Instruction
Iowa State University (ISU)` - September 1, 1982 1998
Chief Executive Officer Technology Research and Evaluation Systems, 1996 present
Associate Director - Research Institute for Studies in Education, ISU, 1991-1996
Captain, U.S. Marine Corps, 1968-72
Communication Specialist Service in USA, Okinawa, Japan, & Viet Nam
Caseworker, New York City Department of Social Services, 1968.
2. GRANTS
A) Funded by outside agencies
Principal Investigator
2000 - 2007
1. Project Evaluator Beyond History U.S. Department of Education - $15,000
2. Star Schools: Video Production, Action Research Plan & Faculty Development
South Dakota Alliance for Distance Education - $170,000
1997-1998
1. Iowa Distance Education Alliance - Teacher Education Alliance.
Principal Investigator - Michael Simonson
Funded by the US Department of Education 1997-1998 - $100,000
2. Iowa Distance Education Alliance - Evaluation
Principal Investigator - Michael Simonson
Funded by the US Department of Education 1997- 1998 - $260,000
3. Technical Support to the University of Osteopathic Medicine
Principal Investigator - Michael Simonson
Funded by the University of Osteopathic Medicine - $16,800
4. IowaAccess: Evaluation of WEB Training of Public Employees
Principal Investigator - Michael Simonson
Funded by the Iowa Department of Education 1997-1998 - $11,600
5. US West Teacher/Technology Project
Principal Investigator - Michael Simonson
Funded by the US West Foundation 1997-98 - $20,000
6. Women in Science/Engineering
Principal Investigator - Michael Simonson
Funded by NSF - $10,000
1996-1997
1. Teacher Education Alliance/Evaluation of the Iowa Distance Education Alliance
Principal Investigator - Michael Simonson
Funded by the U.S. Department of Education 1996-1997 - $186,000
2. The DaVinci Project: Multimedia for Art and Chemistry
Principal Investigator - Michael Simonson
Funded by the US West Foundation 1995-97 - $312,000
4
1995-1996
1. Teacher Education Alliance: Distance Education in Iowa -
U.S. Department of Education - Star Schools Program
Principal Investigator - Michael Simonson - 1995-96 - $100,000
Principal Investigator - Michael Simonson - Evaluation
1995-96 - $75,000
2. MTM Project Evaluation - ISU/DMACC
Principal Investigator - Michael Simonson
Funded by US Department of Education - $32,000 - 1995-96
3. Cost Analysis of Distance Education - Dissemination Project
Principal Investigator - Michael Simonson
Funded by the Iowa FINE Foundation 1995-96 - $1000
4. Technical Assistance to the Gilbert Schools.
Principal Investigator - Michael Simonson
Funded by Gilbert Schools - 1995-96 - $8,500
5. VISION 2020 - Evaluation of W.K. Kellogg Foundation Grant
Principal Investigator - Michael Simonson
Funded by the W.K. Kellogg Foundation 1996 - $10,000.
1994 and Previously
1. The Teacher Education Alliance (TEA)
Principal Investigator - Michael Simonson.
Funded by the US Department of Education's Star Schools Program -
1992-93 - $674,000 + $49,680 + $3698.
2. Teacher Education Alliance
Principal Investigator - Michael Simonson
1993-4 - $883,717 for the TEA.
3. Technical Assistance to the Iowa Methodist Medical Center Telemedicine Project.
Principal Investigator: Michael Simonson
1994 - $9453.67.
4. Technical Assistance to the Surface Warfare Officers School:
Audiovisual Systems - Newport, RI
Principal Investigator - Michael Simonson.
Funded by Oak Ridge Associated Universities, Inc.
Contract# - DE - AC05 - 760R00033
Phase I: $50,836 - March - October, 1988
Phase II: $29,000 - 1989 - (continue work with SWOS)
Phase III: $32,000 - 1990 - (continue work with SWOS)
Phase IV: $4,900 - 1991 - (develop computer based lesson on the Navy Threat Matrix)
Phase V: $19,200 - 1992 - (complete the Threat Matrix Lesson)
5. Cost Effectiveness and Distance Education in Iowa.
Principal Investigator - Michael Simonson.
Funded by the Iowa FINE foundation.
Amount Funded = $8240.
6. Review of the Research: Instructional Technology.
Principal Investigator - Michael Simonson.
Funded by the Iowa FINE Foundation.
Amount Funded for 1990-91 = $2000.
7. Telecommunications Network.
Principal Investigator - Michael Simonson.
Funded by the Iowa Department of Natural Resources.
Amount Funded for 1990-91 = $1800.
Co-Principal Investigator
1. Iowa Chemistry Education Alliance - A Mentorship
Co-Principal Investigator
Funded by the US Department of Education - $86,000
2. Iowa Chemistry Education Alliance
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Co-Principal Investigator - Michael Simonson
Funded by the US Department of Education - 1996-97 - $178,000.
3. Instructional Television Training for Turkish Television Specialists
Co-Principal Investigator - Michael Simonson
Funded by Ohio State University - 1995-96 - $5,800
4. National K-12 Resource Center
Co-Principal Investigator - Michael Simonson.
US Department of Education $1,216,047 for 1994-1996.
5. Telecommunications in Iowa.
Co-Principal Investigator - Michael Simonson.
Funded by the Iowa Department of Natural Resources.
Amount Funded - $32,400 - 1989-90.
6. Development of Zimbabwean Secondary School Teachers.
Co-Principal Investigator - Michael Simonson
Funding Agency - U.S. Information Agency
Funded Amount - $135,576.
University of Zimbabwe, Harare - January, 1989.
B) University Grants - Funded
1. Instructional Design Assistance to the Agronomy Department
Development of a Master of Science in Agronomy - $60,000/year.
1997. Michael Simonson, Principal Investigator.
2. Development of a Videodisk and Bar-Code Index on Instructional Technology.
Instructional Development Grant - Michael Simonson.
Amount Funded - $842.
3. High School Courses Delivered By Satellite Communications
Amount - $300; Source - Research Incentive Funds
4. Courses Delivered by Satellite Communications
Amount - $400; Source - Research Incentive Grant
5. Courses Delivered by Satellite Communications
Amount - $600; Sources - Research Institute for Studies in Education (RISE)
Graduate College
6. Subliminal Persuasion - Use of Subliminal Messages in Videotapes
Amount - $1250
7. Development of a Standardized Test for Computer Literacy and Computer Anxiety Index
Amount - $1400
Source - ISU Research Foundation - Profits - To date approximately $6000
3. RESEARCH AND PUBLICATIONS
A) Refereed Publications
1. Simonson, M. (2010). Scientific rigor and contemporary educational technology.
Contemporary Educational Technology, 1 (1), 95-96.
2. Simonson, M. (2009). Distance learning: Education beyond buildings. Encyclopaedia
Britannica 2009 book of the year. Chicago: Encyclopaedia Britannica.
3. Simonson, M. (2009). Best practices for designing distance Education and the U-M-T
approach. In Rogers, P. (Ed.), Encyclopedia of distance learning, ( 2nd Ed., pp. 181-
187), Hershey, NY: Information Science Reference.
4. Simonson, M (2007). Evaluation and distance education: Five steps. Quarterly Review
of Distance Education, 8(3). Vi-ix.
5. Simonson, M (2007). What the accreditation community is saying about quality in
distance Education. Quarterly Review of Distance Education, 8(2). Vii-viii
6. Simonson, M (2007). Teaching courses online: A challenge for the field. Quarterly
Review of Distance Education, 8(1). Vii-viii.
7. Simonson, M. (2006). Teaching courses online: A challenge to the field. Quarterly
Review of Distance Education, 7(4), vi-vii.
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8. Simonson, M. (2006). The 50% rule: Going away: A challenge for the field. Quarterly
Review of Distance Education, 7(3), viii.
9. Simonson, M. (2006). Design-based research: Applications for distance Education.
Quarterly Review of Distance Education, 7(1), vii-viii.
10. Simonson, M. (2006). Growing by degrees: Latest report of the Sloan Consortium.
Quarterly Review of Distance Education, 7(1), vii-viii.
11. Simonson, M. (2005) Distance Education: Eight steps for transforming an organization.
Quarterly Review of Distance Education, 6(2). Vii-viii.
12. Simonson, M. (2005). Quantitative research returns: Why did it leave? Quarterly
Review of Distance Education, 6(3). ix-x.
13. Simonson, M. (2005). Katrina and distance Education. Quarterly Review of Distance
Education, 6(4), vii-viii.
14. Simonson, M. (2005). Entering the mainstream; Distance education and higher
education. Quarterly Review of Distance Education, 6(1), vii-viii.
15. Simonson, M. (2004). Thwarted innovation, or thwarted research. Quarterly Review of
Distance Education, 5(4), vii-ix.
16. Simonson, M. (2004). Diploma mills and distance education. Quarterly Review of
Distance Education, 5(3), vii-viii.
17. Simonson, M. (2004). Redesigning graduate education in instructional technology:
Making room for distance education. Quarterly Review of Distance Education, 5(1),
ix-x.
18. Simonson, M. (2003). Distance education: Sizing the opportunity. Quarterly Review of
Distance Education, 4(4), vii-viii.
19. Simonson, M. (2003). Assimilation, not substitution. Quarterly Review of Distance
Education, 4(3), vii-viii.
20. Simonson, M (2001). Distance education and online instruction: Profession or field?
Quarterly Review of Distance Education, 2(4), 301-302.
21. Simonson, M (2002). Online training in an online world. Quarterly Review of Distance
Education, 3(1), v.
22. Simonson, M (2002). Policy and distance education. Quarterly Review of Distance
Education, 3(2), v.
23. Simonson, M (2002). Organizing the online course: The 5x5 rule. Quarterly Review of
Distance Education, 3(3), vii.
24. Simonson, M (2002). In case you are asked: The effectiveness of distance education.
Quarterly Review of Distance Education, 3(4), vii.
25. Simonson, M (2003). A definition of the field. Quarterly Review of Distance
Education, 4(1), vii.
26. Simonson, M (2001). Distance education in South Dakota: A statewide project.
Quarterly Review of Distance Education, 2(3), 191.
27. Simonson, M (2001). Signal fires. Quarterly Review of Distance Education, 2(2), 91.
28. Simonson, M (2001). Examining barriers to distance education. Quarterly Review of
Distance Education, 2(1), 1-2.
29. Simonson, M. (2000). Making decisions: The use of electronic technology in online
classrooms. Principles of Effective Teaching in the Online Classroom, CA: Jossey-
Bass, No. 84, 29-34.
30. Simonson, M (2000). Myths and distance education: What the research says. Quarterly
Review of Distance Education, 1(4), 277-279.
31. Simonson, M. (2000). Stand up or sit down: Training for the next decade. Quarterly
Review of Distance Education, 1(3), 187-188.
32. Simonson, M. (2000). Who will be the Charles Martel of distance education? Quarterly
Review of Distance Education, 1(2), 87-88.
33. Simonson, M. & Schlosser. Beginnings. Quarterly Review of Distance Education, 1(1),
1-2.
34. Simonson, M. & Schlosser, C. (1999). Theory and distance education: A new
discussion. American Journal of Distance Education, 13(1), 60-75.
35. Simonson, M. (1997). Evaluating teaching and learning at a distance. Teaching At A Distance.
San Francisco, CA: Jossey-Bass, No. 71, 87-94.
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36. Simonson, M. (1997). Distance Education: Theories for the future. Contemporary Education.
37. Maurer, M. and Simonson, M. (1993-94). Computer Anxiety. Journal of Research on
Computers in Education, 26(2), 205-219.
38. Frey, D. and Simonson, M. (1993). Assessment of cognitive style to examine students'
use of hypermedia within historic costume lessons. American Home Economics
Journal, 21 (4), 331-340.
39. Treimer, M. and Simonson, M. (1988). Subliminal messages, persuasion, and behavior
change. Journal of Social Psychology, 128(4), 563-565.
40. Simonson, M.R., et.al. (1987) . Four studies dealing with mediated messages, attitudes
and learning styles. Educational Communications and Technology Journal, 35(1), 31-
34.
41. Simonson, M.R., et.al. (1987). Development of a standardized test of computer
literacy and computer anxiety index. Journal of Educational Computing Research, 3(2),
231-247.
42. Simonson, M.R. (1980). Media and attitudes: An annotated bibliography of selected
research - Part II. Educational Communication and Technology: A Journal of Theory,
Research and Development, 28(1), 47 -61.
43. Simonson, M.R. Thies, P. and Burch, G. (1979). Media and attitudes: a bibliography.
Part 1 - Articles published in AV Communication Review. Educational
Communication and Technology: A Journal of Theory, Research and Development,
27(3), 217-236.
44. Simonson, M.R. (1979). Designing instruction for attitudinal outcomes. Journal of
Instructional Development, 2(3), 15-19.
45. Simonson, M.R. (1977). Attitude change and achievement: Dissonance theory in
education. Journal of Educational Research, 70(3), 163-169.
46. Clegg, J. and Simonson, M.R. (1975). A review of educational media research: The
sex variable. AV Communication Review, 23(4), 427-431.
B. Refereed Book Chapters and Monographs
1. Simonson, M. (2011). Distance education: Yesterday, today, and tomorrow. (in Anglin,
G.). Instructional Technology: Past, Present Future, 3rd. Santa Barbara, CA: Libraries
Unlimited.
2. Simonson, M. (2007). Distance education policy issues: Statewide perspectives. (in
Moore, M.). Handbook of Distance Education, 2nd . New Jersey: Earlbaum.
3. Simonson, M. & Crawford, M. (2005). A career in International distance Education. (in
Visser, et.al.). Trends and Issues in Distance Education. Greenwich, CT: Information
Age Publishing.
4. Simonson, M. (2005). Trends in distance education technology from an international
vantage point. (in Visser, et.al.). Trends and Issues in Distance Education. Greenwich,
CT: Information Age Publishing
5. Simonson, M. (2005). Diffusion of an innovation: A case study of a statewide distance
education project. (in Berge & Clark). Virtual Schools and K-12 ELearning: New
York: Teachers College Press.
6. Simonson, M. & Bauck, T. (2003). Distance education policy issues: Statewide
perspectives. (in Moore, M.). Handbook of Distance Education. New Jersey: Earlbaum.
7. Simonson, M., and Maushak, N. (1996). (in Jonassen, D.). Instructional technology and
attitude change. Handbook of Research on Educational Communications and
Technology. New York, NY: Scholastic Press.
8. Simonson, M. (1995). (in Anglin, G.). Instructional technology and attitude change.
Instructional Technology: Past, Present, & Future, 2nd Ed. New York, NY: Bowker.
9. Simonson, M. & Maushak, N. (1995). (in McLellan, Ed.). Situated learning,
instructional technology, and attitude change. Perspectives on Situated Learning.
Englewood Cliffs, NJ: Educational Technology Publications.
10. Hanson, D., Maushak, N., Schlosser, C., Anderson, M. & Simonson, M. (1997).
Distance Education: Review of the Literature. 2nd Ed. Washington, D.C.: Association
for Educational Communications and Technology. (1st edition, 1994)
11. Thompson, A., Simonson, M., & Hargrave, C. (1996). Educational Technology:
Review of the Literature, 2nd Edition. Washington, D.C.: Association for Educational
Communications and Technology. (1st edition, 1992)
C. Refereed and Invited Convention Paper Presentations:
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1. Simonson, M. (2009). Keynote: Open and distance learning: Quality assurance issues.
E Learn Conference: Bridging the development Gap Through Innovative e-Learning
Environments. St. Augustine, Trinidad and Tobago, WI. June 8-11.
2. Simonson, M. (2009). Keynote: The future of distance Education. Annual Conference
of the Association of Proprietary Colleges. Bolton Landing, NY: June 16-18.
3. Simonson, M. (2009). Eight steps to transform your organization. Annual Conference
of the Association of Proprietary Colleges. Bolton Landing, NY: June 16-18.
4. Simonson, M. (2007). Fibers, wires, and canopies: Distance learning in the United
States today and tomorrow. Invited keynote session at the annual convention of the
Iowa Distance Learning Association, Cedar Rapids, IA.
5. Simonson, M. (2007). Distance learning best practices. Invited session at the annual
convention of the Texas Library Association, San Antonio, TX.
6. Simonson, M. (2007). Course management systems for distance learning. Invited
session at the annual convention of the Texas Library Association, San Antonio, TX.
7. Simonson, M. (2005). Trends, issues, and guidelines for the Quarterly Review of
Distance Education. Paper presented at the Annual Convention of the Association for
Educational Communications and Technology, Orlando, FL. Published in annual
Proceedings, 136.
8. Simonson, M. (2004). Trends and Issues in Distance Education: An International
Perspective. Paper presented at the annual Convention of the Association for
Educational Communications and Technology, Chicago, IL, and published in the
Convention Proceedings
9. Simonson, M. (2004). Assuring Quality in Multimedia, On-Line and Distributed
Learning. Invited Presentation at the Annual Convention of the University Council Of
Jamaica, Montego Bay, Jamaica.
10. Simonson. M. (2004). Equivalency Theory: A Five Year Check-Up. Paper presented at
the annual Convention of the Association for Educational Communications and
Technology, Chciago, IL, and published in the Convention Proceedings
11. Simonson, M. (2003). Evaluation of the South Dakota Alliance for Distance Education.
Technology in Education Conference, Rapid City, SD.
12. Simonson, M. & Bauck, T. (2001). Managing the mandate: Distance education in
South Dakota. Paper presented at the annual Convention of the Association for
Educational Communications and Technology, Atlanta, GA, and published in the
Convention Proceedings.
13. Simonson, M. & Sparks, K. (2000). Teaching the On-Line Learner. Paper at the annual
Convention of the Association for Educational Communications and Technology.
14. Simonson, M. & Smaldino, S. (1999). Effective Strategies for Distance Teaching.
Paper at the Annual Convention of the Association for Educational Communications
and Technology, Houston, TX.
15. Simonson, M & Schlosser, C. (1999). Equivalency Theory: An Emerging Theory of
Distance Education. Paper presented at the Annual Convention of the Association for
Educational Communications and Technology, Houston, TX.
16. Simonson, M. & Schlosser, C. (1998). Theory and Distance Education (Invited
Presentation). Symposium Proceedings, 48-57. Turkiye Second International Distance
Education Symposium, Ankara, Turkey.
17. Simonson, M. & Smaldino, S. (1998) Effective Practices for Distance Education. paper
at the Annual Convention of the Association for Educational Communications and
Technology, St. Louis, MO.
18. Simonson, M. & Schlosser, C. (1997). The DaVinci Project: Multimedia for Art and
Chemistry. Association for Educational Communications and Technology,
Albuquerque, NM.
19. Simonson, M. (1996). Distance Education: Trends and Redefinition. Frontiers in
Education Conference. Salt Lake City, UT. November, 1996. (Invited Presentation).
Proceedings,
20. Simonson, M. (1996). Reinventing Distance Education for Higher Education. IDLCON
- Conference of the U.S. Distance Learning Association. Washington, DC. (Invited
Presentation). Proceedings, 9-11.
21. Simonson, M. & Schlosser, C. (1996). Foundations and Applications of Distance
Education. Paper at the Annual Convention of the Association for Educational
Communications and Technology, Indianapolis, IN.
9
22. Simonson, M. (1994). Distance Education in Iowa: A Plan for Research. Paper
presented at the annual Convention of the Association for Educational
Communications and Technology, Nashville, TN. Proceedings, 825-831.
23. Simonson, M. & Smaldino, S. (1993). The Iowa Distance Education Alliance. Paper at
the International Convention for Distance Education, Portland, OR. Proceedings, 41-
45.
24. Simonson, M.R. & Jones J. (1993). Distance Education: A Cost Analysis. Paper
presented at the 1993 Convention of the Association Educational Communications and
Technology, New Orleans, LA. Proceedings, 441-493.
25. Simonson, M. and Kelly, R. (1992). The Threat Matrix: A Hypermedia Lesson
That Teaches Facts About the Naval Forces of the World. Third Annual Airborne
Weapons Technology Review and Training Exposition. San Diego, CA. Proceedings,
113-125.
26. Kelly, R. and Simonson, M. The Threat Matrix: Design and Evaluation of a LinkWay
Lesson. Research paper presented for the Research and Theory Division of the
Association for Educational Communications and Technology, Anaheim, CA. January,
1990.
27. Frey, D. and Simonson, M.R. A Hypermedia Lesson on 1875-1885 Costume:
Cognitive Style, Perceptual Modes, Computer Anxiety, Attitude, and Achievement.
Research paper presented for the Research and Theory Division of the Association for
Educational Communications and Technology, Anaheim, CA. January, 1990,
Proceedings, 239-250.
28. Simonson, M.R. Instructional Development and Classroom Technology: A Plan for
Prototype Classrooms at the Navy's Surface Warfare Officer's School. Research paper
presented for the Research and Theory Division of the Association for Educational
Communications and Technology, Anaheim, CA. January, 1990. Proceedings, 565-
596.
29. Zvacek, S. and Simonson, M.R. The Role and Status of Distance Education in the
Teacher Education Programs of Zimbabwe. Research papers presented for the
Research and Theory Division of the Association for Educational Communications and
Technology, Anaheim, CA. January, 1990, Proceedings, 725-734.
30. Simonson, M.R., et.al. Satellite Communication and High School Education. Research
paper presented for the Research and Theory Division of the Association for
Educational Communications and Technology, Dallas, TX, February, 1989.
Proceedings, 1989, 483-514.
31. Dimond, P. and Simonson, M.R. Film Makers and Persuasive Films: A Replication
Study to Determine How Persuasive Films are Produced. Research paper presented for
the Media Design and Production Division of the Association for Education
Communications and Technology (AECT) in New Orleans, LA. January, 1988.
Proceedings, 199-212. (ED295621)
32. Simonson, M.R., et.al. "Mere Vehicles". . . What the Research Says By Those Who
Are Doing the Saying. Research paper presented for the Research and Theory Division
of the Association for Educational Communications and Technology (AECT) in
Atlanta, GA. February, 1987. Proceedings, 1-48. (ED285518)
33. Treimer, M. and Simonson, M. Old Wine in New Bottles: Subliminal Messages in
Instructional Media. Research paper presented for the Research and Theory Division of
the Association for Educational Communications and Technology in Las Vegas, NV.
January, 1986. Proceedings, 763-781. (ED 26775)
34. Simonson, M.R. Persuasion: Five Studies on the Relationships Between Media,
Attitude Change, and Learning Style. Research paper presented for the Research and
Theory Division of the Association for Educational Communications and Technology
in Anaheim, CA in January, 1985. Proceedings, 750-782. (ED256301)
35. Simonson, M.R. and Dimond, T. Publications of the Profession. Research paper
presented for the Research and Theory Division of the Association for Education
Communications and Technology in Dallas, Texas in January, 1984 Proceedings, 118-
126. (ED 243411)
36. Maurer, M. and Simonson, M. Development and Validation of a Measure of Computer
Anxiety. Research paper presented for the Research and Theory for Educational
Communication and Technology in Dallas, Texas, in January, 1984. Proceedings, 318-
330. (ED 24311)
37. Berry, T. and Simonson, M. Fear and Persuasion: Relationship Between Fear,
Messages, Fear Alleviation Messages and Attitude Change. Research paper presented
10
for the Research Theory Division of the Association for Educational Communication
and Technology in New Orleans, LA in January, 1983. Proceedings, 58-73. (ED
231377)
38. Kloock, T.; Simonson, M.; and Cook, S. Instructional media, attitude change and field
dependence. and
39. Simonson, M.R. Status of research on the impact of mediated instruction on the
formation and change of attitudes. Research paper presentations for the Research and
Theory Division of the Association for Educational Communication and Technology at
their annual convention in Dallas, TX, May, 1982. Proceedings, 439-452; 561-580.
40. Rohner, D. and Simonson, M. Development of an index of computer anxiety.
Research paper presentation for the Research and Theory Division of AECT in
Philadelphia, PA, April, 1981. Proceedings, 1981, 549-585. (ED 207487)
41. Simonson, M.R. Persuasive films: techniques used to change attitude. Research paper
presentation for the Research and Theory Division of AECT in Philadelphia, PA, April,
1981. Proceedings, 586-610. (ED 207487)
42. Simonson, M.R. Instructional media, attitude formation and change: a critical review
of the literature. Research paper presentation for the Research and Theory Division of
AECT in Denver, CO, April 1980. Proceedings, 473-526. (ED194061)
43. Simonson, M.R. Measuring attitudes and instructional development: Why and how.
Research paper presentation for the Research and Theory Division of AECT in New
Orleans, LA, 1979. Proceedings, 521-542. (ED 171329)
44. Burch, G. and Simonson, M. Evaluating students in a media course: pass/fail versus
point scoring. Research paper presentation for the Research and Theory Division of
AECT in Kansas City, MO, April 17-21, 1978.
45. Simonson, M.R. and Bullard J. Influence of student expectations and student sex on
predicting academic success. Resources in Education, ED 114049. Presented at the 1978
Midwest Area Educational Research Association Convention in Chicago, IL.
46. Simonson, M.R. and Burch, G. Media influence on affective learning: A review of the
literature. Research presentation for the Research and Theory Division at the annual
convention of AECT, Miami Beach, Florida April 25-29, 1977.
47. Simonson, M.R. Videotaped commitment: Influence on subsequent student attitude
and achievement. Research presentation for the Research and Theory Division at the
AECT Convention, Anaheim, CA May, 1975.
D) Additional Recent National Presentations
1. Simonson, M. (2008). Keynote: Social and cultural inclusion and distance Education.
XIV International Congress on Technology and Distance Education. San Jose: Costa
Rica, November 6, 2008.
2. Simonson, M. (2008). Trends and perspectives in distance Education. Celebrada el dia
11 SEptiembre de 2008 en la Universidad Regiomontnana. Monterrey, MX: September
11, 2008.
3. Simonson, M (2005). Assuring Quality in Multi-Media, On-Line, and Distrubuted
learning. Conference of the Caribbean Area Network for Quality Assurance in Tertiary
Education. Runaway Bay, Jamaica.
4. Simonson, M. (2004). The Distance Learning Leader. Global Leading, Learning, and
Research Conference. Orlando, Florida
5. Simonson, M. & Sparks, K. (2000). Preparing to Teach the Distant Learner. Education
Conference, College of St. Mary. Minneapolis, MN.
6. Simonson, M. (1994). Research and Distance Education: What We Know. Education
Writers of America Conference. Kansas City, KS.
7. Zvacek, S., & Simonson, M. (1994). A systems approach to evaluating distance
education. The Third International Symposium on Telecommunications in Education.
Albuquerque, NM. Proceedings, 338-343
8. Zvacek, S., & Simonson, M. (1994). Systematically designed evaluation of distance
education. Annual Conference on Distance Education, Madison, WI.
9. Simonson, M., Rieck, D. & Kent, A. (1990). Consulting: The US Navy and Iowa State
University. Convention of the Consortium of College and University Media Centers.
Minneapolis, MN. - Invited Presentation.
10. Smaldino, S. & Simonson, M. (1989). Computer Literacy in the Middle School.
Midwest Regional Middle Level Educators' Conference. Minneapolis, MN.
11
E) National Level Publications
1. Simonson, M. (2010). Opinion: Virtual schools are a critical piece of education s
future. eSchool News. www.eschoolnews.com?2010/01/18/opinion-virtual-schools-are-
a-critical-piece-of-education s-future.
2. Simonson, M. (2009). Critical mass. Distance Learning, 6(1), 72-71.
3. Simonson, M. (2008). Virtual schools mandated. Distance Learning, 5(4), 84-83
4. Simonson, M. (2008). Designing the perfect online course. Distance Learning, 5(3), 4-
83.
5. Simonson, M. (2008). Will you be my friend? Distance Learning, 5(2), 100-99
6. Simonson, M. (2008). Contaminated courses. Distance Learning, 5(1), 96-95.
7. Simonson, M. (2008). The dirty little secret: Teaching online takes less time. Distance
Learning, 4(4), 100-99.
8. Simonson, M. (2008). Accreditation and quality in distance Education. Distance
Learning, 4(3), 88-87.
9. Simonson, M. (2007). Podcasting Or, seeds floated down from the sky. Distance
Learning, 4(2), 103-104.
10. Simonson, M. (2007). Virtual Is there a better word. Distance Learning, 4(1), 76-77.
11. Simonson, M. (2006). Rules of thumb, or DeRoTs. Distance Learning, 3(4), 92.
12. Simonson, M. (2006). It costs how much? Estimating the costs to design and develop a
distance delivered course. Distance Learning, 3(3), 84.
13. Simonson, M. (2006). If it is intellectual, can it be property? Distance Learning, 3(2),
68.
14. Simonson, M. (2006). Wireless canopies? Distance Learning, 3(1), 68.
15. Simonson, M. (2005). Is the world flat? Distance Learning, 2(6), 44.
16. Simonson, M. (2005). Toilet paper to toothbrushes: Planning the online course.
Distance Learning, 2(5), 44.
17. Simonson, M. (2005). Technology plans and distance education. Distance Learning,
2(4), 44.
18. Simonson, M. (2005). Teacher as skeuomorph: Teacher as What? Distance Learning,
2(3), 40.
19. Simonson, M. (2005). Competitiveness and distance education. Distance Learning,
2(2), 40.
20. Simonson, M. (2005). Entering the mainstream: Distance education and higher
education? Distance Learning, 2(1), 48.
21. Simonson, M. (2004). A comet, or a tiger, or ? Distance Learning, 1(6), 40.
22. Simonson, M. (2004). Distance education, Not different education? Distance Learning,
1(5), 48
23. Simonson, M. (2004). Class size Where is the research? Distance Learning, 1(4), 56.
24. Simonson, M. (2004). Distance learning leaders- who are they? Distance Learning,
1(3), 48.
25. Simonson, M. (2001). Distance education in South Dakota, Tech Trends, 45(3) 3.
26. Simonson, M. (2001). Learning at a distance in South Dakota: Evaluation of the
process, Tech Trends, 45(3) 38-43.
27. Simonson, M. (1999), Equivalency theory and distance education, Tech Trends, 43(5),
4.
28. Simonson, M. (1999), Everyone wants to. Tech Trends, 43(5), 5-8.
29. Simonson, M. & Schlosser, C. (1998). The DaVinci project: Multimedia for art and
chemistry. Tech Trends, 43(3), 19-22.
30. Simonson, M. (1995). Distance education revisited. Tech Trends, 40(5), 2.
31. Simonson, M. & Schlosser, C. (1995). More than fiber: Distance education in Iowa.
Tech Trends, 40(3), 13-15.
32. Simonson, M. (1995). Does anyone really want to learn at a distance. Tech Trends,
40(5), 12.
33. Simonson, M. (1994). Two-way interactive distance education: Iowa's Star Schools
Project. Educational IRM Quarterly, 3(2), 10-13.
34. Simonson, M. Sweeney, J. and Kemis, J. (1993). The Iowa Distance Education
Alliance: A Star Schools Project. Tech Trends. 38(1).
35. Kelly, R. & Simonson, M. (1990). The threat matrix: A hypermedia development
project. Journal of Hypermedia and Multimedia Studies, Summer, 18-19.
12
36. Simonson, M.R. (1985). Persuasive films: A study of techniques used to change
attitudes. Journal of Teaching and Learning Technologies, 1(2).
37. Simonson, M.R. (1984). Media and persuasive messages. Instructional Innovator,
29(2), 23-24, 48.
38. Simonson, M.R. (1983). Designing instructional media for attitudinal outcomes. In J.
Wilson (Ed.), Materials for teaching Adults: Selection, Development and Use. San
Francisco: Jossey-Bass, Inc.
39. Simonson, M.R. (1979). Attitude measurement: Why and how. Educational
Technology, 19, 34-38.
40. Simonson, M.R. (1978). Liking and learning to hand-in-hand. Audiovisual Instruction,
23(3), 18-20.
41. Simonson, M.R. (1977). Global awareness: a curriculum guide for world study.
NASSP Bulletin, 61(411), 75-79.
42. Simonson, M.R. and Peterson, D. (1976). Global awareness: A media an education
competency. Audiovisual Instruction, 21(2), 5-7.
43. Simonson, M.R.; Poncelow, C.; and McLure, J. (1976). Attitudes toward decision
making for instructional development. Educational Technology, 16(1), 51-53.
44. Volker, R.P. and Simonson, M.R. (1975). Programmed videocassettes for self-
instruction in media. Audiovisual Instruction, 20(9), 49-51.
45. Volker, R.P. and Simonson, M.R. (1974). Individualizing a workshop on
individualizing instruction. Audiovisual Instruction, 19(5), 19-22.
46. Simonson, M.R. and Volker, R.P. (1974) Public school media practicum teacher
education undergraduates. Audiovisual Instruction, 19(1), 14-17.
F) National Level Published Columns, Short Articles, and Regional Papers
1. Simonson, M. (2004). Coal slurry ponds and distance education. Distance Learning,
1(2), 50.
2. Simonson, M. (1996). Does anyone really want to learn at a distance? Thread, January,
6-7.
3. Simonson, M.R. (1978). Autotutorial instruction: a summary of the research.
Research and Theory Column in Audiovisual Instruction, 23(7), 53-54.
4. Peterson, D. and Simonson, M. (1976). The culture kit. Audiovisual Instruction,
21(7), 33-34.
5. Simonson, M.R. (ed.) Global awareness in the curriculum. Research Institute for
Studies in Education, College of Education, Iowa State University. Volume II (1),
1976.
6. Simonson, M.R. A media practicum for education undergraduates, on May 7-11, 1975
at the 1975 International Conference on Visual Literacy in Portland, Oregon. ED
112821.
7. Simonson, M.R. and Volker, R.P. (1975). It's easy to individualize: the five
component learning package. Learning Resources, 2(3), 13-14.
8. Simonson, M.R. (1973). Revive the opaque. Audiovisual Instruction, 8(9), 48.
9. Simonson, M.R. (1973) For more organized film editing. Learning Resources, 18(7),
16.
G) Tests Published
1. Montag, M., Simonson, M.R., and Oviatt, L. (1992). Standardized Test of Computer
Literacy. Ames, Iowa: Iowa State University Research Foundation, 1984.
Revised Edition (Version LO) published. (Mental Measurements Yearbook, 10th
Ed.)
2. Maurer, M., and Simonson, M.R. (1984). Computer Anxiety Index. Ames, Iowa:
Iowa State University Research Foundation. (Mental Measurements Yearbook,
10th Ed.)
H) Textbooks Published
1. Orellana, A., Hudgins, T. & Simonson, M. (2009). The perfect online course: Best
practices for designing and teaching. Charlotte, NC: Information Age Publishing.
2. Simonson, M. (20012). Teaching and Learning at a Distance: Distance Education
Foundations, 5th. Boston, MA: Allyn & Bacon.
13
3. Visser, Y., Visser, L. Simonson, M. & Amirault, R. (2005). Trends and issues in
distance Education: International perspectives. Greenwich, CT. Information Age
Publishing Brown Book of the Year Award presented by the Association for
Educational Communications and Technology.
4. Simonson, M. (1997). Educational Computing Foundations, 3rd Edition. Columbus,
OH: Prentice-Hall (Merrill) Publishing Co. (1st Ed. 1990 and 2nd Edition in 1994)
5. Simonson, M.R. and Volker, R.P. (1984). Media Planning and Production. Columbus,
OH: Merrill Publishing Co.
6. Volker, R.P. and Simonson, M.R. (1994). Technology for Teachers, 6th Ed. Dubuque,
IA: Kendall-Hunt.
I) Editorial Responsibilities
1. Co-Editor, Quarterly Review of Distance Education.
2. Editor, Distance Learning, an official publication of the US Distance Learning Assn.
3. Co-Editor, Book Series Perspectives on Instructional Technology and Distance
Education Information Age Publishing 5 books published, to date.
4. Guest Editor, Tech Trends issue on Distance Education in South Dakota, 2001.
5. Guest Editor and member of the Editorial Board, Tech Trends, November, 1999 issue
on distance education.
6. Guest Editor, Tech Trends, March, 1995 issue on distance education.
7. Editor, Proceedings of Selected Research Paper Presentations at Annual Conventions
of the Association for Educational Communications and Technology, 1979-2008.
8. Editorial Review Board, Journal of Educational Computing Research, 1988-2005.
9. Guest Editor, Instructional Innovator February, 1984. Issue Topic: Media Research
for Media Practitioners.
10. Managing Editor for the Iowa Media Message, the official publication of the Iowa
Educational Media Association (circ. 650 quarterly), 1975-1989.
11. Past Member, Editorial Advisory Board for Audiovisual Instruction Journal.
J) Videos
1. Script Writer, Distance Education in South Dakota, a series of six videos for teachers,
trainers, administrators and parents.
2. Producer and Script Writer, Governor Janklow s Capital City Conclave on Distance
Education, Pierre, SD.
3. Producer and Script Writer for a series of eleven videos titled Foundations and
Applications of Distance Education, 1997. Distributed by the Association for
Educational Communications and Technology, Washington, DC. Honorable mention
award from the New York Film and Video Festivals, 1995.
4. Producer and Script Writer: Three State Approaches to Distance Education, funded by
the Iowa Department of Education and Iowa Public Television.
5. Producer and Script Writer: Distance Education: A Cost Analysis, funded by the Iowa
FINE Foundation.
K) Monographs
1. Schlosser, L. & Simonson, M. (2010). Distance education: Definition and glossary of
terms, 3rd. Charlotte, NC: Information age publishing.
2. Maushak, N., Wright, K. & Simonson, M., (1997). Encyclopedia Distance Education
Research in Iowa: Second Edition. Ames, IA: Technology Research and Evaluation
Group.
3. Simonson, M. (1996). Technology, reform, and fortitude. An Iowa Dialogue on Issues
Surrounding Utilization of Technology in the Schools. Cedar Falls, IA: Institute for
Educational Leadership at the University of Northern Iowa., 6(1), 163-166.
4. Kemis, M., Sorensen, C., & Simonson, M. (1994). Perceptions of Educational Quality
Following a School Closing. Research Institute for Studies in Education, Ames, IA.
(Award most outstanding research study of 1994 by the Iowa Educational Research
and Evaluation Association).
5. Jones, J., Simonson, M., Kemis, M. and Sorensen, C. (1992). Distance Education: A
Cost Analysis. Des Moines, IA. Iowa FINE Foundation.
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L) Book Reviews Published
1. Simonson, M. (1998) (Roblyer, M. 1997. Integrating Educational Technology Into
Teaching). In the Journal of Technology in Teacher Education.
2. Simonson, M.R. and Frederick, J. (Bullough and Beatty). Classroom Applications
of Microcomputers in Educational Technology, May, 1987, 51-51.
3. Simonson, M.R. (Kemp, J. The Instructional Design Process) in Educational
Technology, September 1985, 58.
4. Simonson, M.R. (Wedemeyer, C.A. Learning at the back door: reflections on non-
technical learning in the lifespan). Reviewed in Educational Technology, 1982,
22(5), 43-44.
5. Simonson, M. R. (Wiersma, W. Research Methods in Education, 2nd Ed.)
Reviewed in Research and Theory Division Newsletter of the Association for
Educational Communication and Technology, 1977, 6(3), 5-6.
6. Simonson, M.R. (Meddis, R. Statistical Handbook for Non-Statisticians) Reviewed
in Research and Theory Division of AECT Newsletter, 1976, 5(2), 9-10.
7. Simonson, M.R. (Tenbrink, T.D. Evaluation: A Practical Guide for Teachers)
Reviewed in Research and Theory Division Newsletter, 1975, 4(2), 7-8.
M) Regional Presentations
1. Simonson, M., Schlosser, C., Smaldino, S., & Rezabek, L. (2000). Media
presentations by distant learners. Conference of the International Visual Literacy
Association, Ames, IA.
2. Schlosser, C. & Simonson, M. (1998). The DaVinci Project: Multimedia for Art and
Chemistry. Iowa Educational Media Association Conference. Ames, IA
3. Schlosser, C. & Simonson, M. (1998). Distance Education: A Video Series. Iowa
Distance Learning Association Conference. Ames, IA.
4. Simonson, M. & Schlosser, C. (1997). Research on Distance Education. Iowa
Educational Research and Evaluation Association. Cedar Rapids. IA. - Invited
Presentation.
5. Simonson, M. (1997). Distance Education in Teacher Education. Iowa Distance
Learning Association Conference. Ames, IA.
6. Simonson, M. & Schlosser, C. (1996). The DaVinci Project. Conference of the Iowa
Computer Using Educators. Des Moines, IA.
7. Simonson, M. (1996). Distance Education in Iowa. Iowa Distance Learning
Association Conference. Iowa City, IA.
8. Simonson, M. & Schlosser, C. (1995). The DaVinci Project. Iowa Computer Using
Educators. Des Moines, IA
9. Simonson, M. & Schlosser, C.(1995). Foundations and Applications of Distance
Education. Iowa Computer Using Educators Conference. Des Moines, IA.
10. Simonson, M. (1994). Videos on Distance Education. Iowa Distance Learning
Association Conference. Des Moines, IA.
11. Simonson, M. (1994). Distance Education. Iowa Educational Research and
Evaluation Association, Ames, IA
12. Simonson, M. & Schlosser, C. (1994). Research Results of the Iowa Distance
Education Alliance. Iowa Educational Research and Evaluation Association.
13. Simonson, M. & Smaldino, S. (1993). The Iowa Distance Education Alliance: Iowa's
Star Schools Project. Iowa Educational Media Association. Cedar Rapids, Iowa.
N) Commissioned Writing
1. Extended and Continuing Education: Resolving a Mission in Conflict
- A Faculty Perspective. Commissioned by Martin Jischke, President,
Iowa State University, December, 1993.
4. AWARDS
Presidential Award 2006 - Presented annually by the president of the Association for Educational
Communications and Technology for dedicated service.
Annual Achievement Award 2001 Association for Educational Communications and Technology
Most Outstanding Contribution to Research in Distance Learning - 1998 3rd Place U.S. Distance
Learning Association, Technology Research and Evaluation Group
15
Innovator's Award 1998, Iowa Distance Learning Association, Technology Research and Evaluation
Group
Excellence in the Field of Educational Research and Evaluation - Evaluation of the Vision 2020 Project,
Iowa Educational Research and Evaluation Association - 1997 - with Nancy Maushak and Kristen
Wright.
Hall of Fame. Ames Convention and Visitors Bureau. 1996.
Nominee - College of Education - Career Achievement in Research - Iowa State University. 1995-96.
Most Outstanding Contribution to Research in Distance Learning. 1st Place, United States
Distance Learning Association. 1995.
Excellence in the Field of Educational Research and Evaluation. Iowa Educational Research and
Evaluation Association, 1994 - With Mari Kemis, Diane Schnelker, and Chris Sorensen.
Lamplighter Award. Iowa Educational Media Association - for outstanding service - 1989.
5. TEACHING
Teaching Responsibilities
Courses Taught Online and Traditional
Distance Learning Leader Certificate Program
Instructional Systems Design
Research Design and Evaluation
Educational Statistics
Instructional Media for Teachers
Foundations of Distance Education
Applications of Distance Education
Trends and Issues in Instructional Technology and Distance Education
Computer Literacy
Technology in Education
Instructional Media
Managing and Evaluating Technology Programs
Research In Instructional Technology
Multicultural, Non-Sexist Education
Instructional Computing
Photography
Instructional Television and Video Production
Motion Media/Photography
6. PROFESSIONAL CONTRIBUTIONS
A) Membership and Activities in Professional Organizations
1. United States Distance Learning Association
Editor, Distance Learning Journal
2. Association for Educational Communication and Technology (AECT)
- Editor, Quarterly Review of Distance Education
- Editor, Proceedings of Annual Conventions of AECT, 1979-2007
- Editorial board, Tech Trends
- Chair, Summer Leadership Conference, Ames, Iowa - 1995
- Chair, Non-Periodic Publications Committee - 19