Karen Peck

Los Angeles, CA

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Graphic Design and Marketing Professional

Deadline-focused, creative professional offering over 15 years of in-house corporate design experience; track record of leveraging cutting-edge technology to develop effective, engaging marketing collateral and communications materials that increase brand awareness, secure brand identity, and expand an organization s reach.

Core Competencies

Graphic Design, Traditional Print/Digital, Layout, Marketing, Branding, Proposal Development, Collateral Development, Project Management, Campaign Tag Lines, Typography, Photography

Kaiser Permanente (contract)

Burbank, CA Graphic Designer 2010 December 2011

Kaiser Permanente is America s largest non-profit health maintenance organization.

Shapes and drives the conceptualization, design, and art direction of evocative on-brand marketing communications with a concentration on B2B.

Key Accomplishments:

Designed, created, and set the standard for educational reports (white papers), enabling the layout and design to come in-house, reducing outsourcing costs.

Influenced the redesign of a quarterly, national newsletter, Health Care Perspectives.

Served as a member of the Bridge committee, an in-house team formed to address the effectiveness of the department as a whole. As the communication conduit, we shared information between management and teams, and proposed solutions to roadblocks.

Ensured that design solutions were clear and consistent, met brand requirements in style, structure and tone, and that verbal and visual expressions worked hand-in-hand.

Actively identified, recommended, and participated in improvements to workflow, processes, creative outcomes, documentation, and tools.

Independent Freelancer

Los Angeles, CA Graphic Designer 2009 present

Partners with clients to identify key concepts and create compelling visual presentations and graphics. Clients include Eichler Enterprises, Clio Communications, The Big Green Agency, Blast Radius TV, Visionaire Lighting, The Saban Free Clinic, and AEG Worldwide.

PricewaterhouseCoopers (contract)

Los Angeles, CA Graphic Designer 2007 2008

PricewaterhouseCoopers is the world s largest professional services organization.

Provides the strategic graphic design component of corporate engagements, assessing client needs and translating them into concise visual representations while maintaining corporate standards, consistent messages, and promoting the firm s brand identity.

Key Accomplishments:

Designed a Thought Leadership report in which PwC invited senior management from a wide sampling of large and middle market companies to participate in a survey about their M&A integration practices. The report had a print run of over 25,000 and was distributed to CEOs nationwide.

Ensured that all materials created in the department, whether a bet-the-company proposal or an event invitation, strengthened brand awareness.

Delivered numerous materials seen at the global level.

Dewberry

Washington, DC Metro Senior Graphic Designer 1995 2007

Dewberry is a national leader in the planning, design, and program management professions.

Responsible for designing, producing, creating and coordinating from concept through completion a wide variety of marketing collateral and communications materials.

Key Accomplishments:

Selected as graphic designer for proposal efforts for all federal proposals in excess of $50M; achieved a 100% success rate for re-competed contracts. Primary federal clients included Department of Homeland Security FEMA, US Army Corps of Engineers, US Geological Survey, National Park Service, General Services Administration.

Developed a successful proposal supporting a $750M contract between Department of Homeland Security and Partnership for Response and Recovery (PaRR), a joint venture between Dewberry and URS the company s largest contract to date.

Designed presentation materials for an Awards for Excellence submittal, helping to earn a Judges Award for the California Post-Fire Flood Mapping Project.

Honored with a request to design a personal book cover for Sid Dewberry, the founder of Dewberry.

Partcipated on the initial US Geologic Survey contract, helping to position Dewberry as the #1 USGS contractor.

Delivered on all project time lines, including numerous order proposals (including graphics) with only 24-hour notice.

Microsoft Office Suite

(Word, PowerPoint, Excel, Outlook)

Lotus Notes

Intermediate:

Dreamweaver

Fireworks

Flash

Coursework, Liberal Arts; George Mason University; Fairfax, VA

Adobe Dreamweaver, Fireworks and Flash; UCLA; Los Angeles, CA; 2009

Member; American Institute of Graphic Arts

Member; National Association of Photoshop Professionals

Member; InDesign User Group; DC and LA Chapters

Volunteer; Heal the Bay Beach Clean Up; Santa Monica, CA; 2011

Volunteer; Starlight Children s Foundation A Stellar Night Gala; VIP Photo Lounge; 2010

Volunteer Tutor; PwC IFS Career Day for the Boys & Girls Club; 2008

Participant; San Diego Rock & Roll Half Marathon, Leukemia & Lymphoma Society; 2008

Member; Campaign Design Team; Green Pilot Launch, LA PwC Office; 2008

Volunteer; LA Works Day; 2007

Available upon request.

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